Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own ...
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Apr 20, 2009
Kalau 100 tahun lalu sumber kekayaan bersumber dari tanah pertanian, lalu 30 tahun bersumber dari pabrik-pabrik, kini di abad ketiga ini sumber kekayaan tersebut adalah gagasan. “Kami mencatat bahwa gagasan adalah motor penggerak ekonomi, gagasan membuat seseorang menjadi kaya, dan yang paling penting : gagasan-gagasan adalah yang mengubah dunia”
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Jan 14, 2012
John
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Seth Godin explores how to turn a good business idea into an infectious "ideavirus" that spreads like wildfire. Early adopters, customers and key influencers, called "sneezers", will spread an ideavirus far more effectively than traditional, interruption-based marketing methods. The trick is to invent a virus-worthy idea, make it smooth and persistent, give powerful sneezers incentive to spread it, and get permission to follow up with its recipients. The key is to carefully i
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Dec 18, 2010
Adhi Glory
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Sebenernya saya sudah membaca buku ini kira-kira 2 tahun lalu. Malah sampe 3 kali. Intinya nih buku ngajarin kita tentang cara marketing model baru. Pemasaran dari mulut ke mulut sudah kuno, ketinggalan zaman. Pemasaran lewat media iklan di TV dan media massa yang menginterupsi banyak orang, tidak lagi efektif. Tapi pemasaran dari mulut ke mulut, seerti misalnya referensi mengenai suatu produk dari sahabat atau kerabat kita, memnag lebih berpengaruh dan kuat penyampaian pesannya. Hanya saja cepa
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Dec 26, 2011
Kat
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One of the strategies that Godin believes will create and support an ideavirus is persistence. At one point, he instructs the reader to ‘[m]ake as many supporting manifestos available as possible, in whatever forms necessary, to turn consumers from skeptics into converts.’ (p.63)
I think that strategy might have backfired on him with this reader (that would be me). I read his manifesto in Fast Company before starting the book, and I think it ruined the book for me. Spoiler alert: the ma More...
I think that strategy might have backfired on him with this reader (that would be me). I read his manifesto in Fast Company before starting the book, and I think it ruined the book for me. Spoiler alert: the ma More...
Oct 18, 2011
Cv
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While this book is somewhat dated, it does offer a new way of looking at how to promote yourself and your business. It would be wrong to expect a marketing class or some sort of step-by-step guideline but I did learn how to read think the concept of ideas. Seth Godin is brilliant at generating excitement that surrounds new ideas.
What use an idea? An idea is something that will generate followers. Followers can be customers, viewers, readers, or even employees. And ideas have shelflife. More...
What use an idea? An idea is something that will generate followers. Followers can be customers, viewers, readers, or even employees. And ideas have shelflife. More...
Jan 16, 2012
TarasProkopyuk
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Это моя первая книга Година, но я успел разочароваться в этой книге. Возможно просто у меня были более завышенные ожидания от автора, либо может на тот момент когда впервые издавалась книга ценность её была намного больше нежели чем сейчас. Но всё же основы вирусного маркетинга автор передал. Правда в книге полный дефицит инструментов данного вида маркетинга.
Буду благодарен если кто подскажет более ценную книгу на данную тематику.
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Буду благодарен если кто подскажет более ценную книгу на данную тематику.
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May 25, 2010
Zohar - ManOfLaBook.com
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All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.
This book has given me many things to think about, I view the marketing department in a whole new way, and as so More...
This book has given me many things to think about, I view the marketing department in a whole new way, and as so More...
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Jan 03, 2009
Nicholas
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This review has been hidden because it contains spoilers.
To view it, click here
Sep 20, 2007
Jonyleo
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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each
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Jan 27, 2012
Martin
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Came around to this one a bit late and it was cool to read it that way - to see how the ideas have stood the test of time. Answer: not very well. It's interesting to note all the companies that have disappeared and all the ones Godin didn't even know would come...and also disappear. The big point that's missing is that these viruses exist to cannibalize themselves. It's hard to see the point in so much hype leading to so little lasting value. I might subtitle this: How To Be Successful For All T
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Aug 27, 2007
kareem
rated it:
original review:
http://www.reemer.com/archives/2005/02/1...
I don't remember why I picked this up, but I'm glad I did. Godin is a marketer (with a good blog) who believes that marketing via interruptions (read: TV commercials) is far less effective than marketing through contagious ideas.
He calls these ideas "ideaviruses", and writes that the best way to spread them is to find the group of people that want to be marketed to, identify the most influential pe More...
http://www.reemer.com/archives/2005/02/1...
I don't remember why I picked this up, but I'm glad I did. Godin is a marketer (with a good blog) who believes that marketing via interruptions (read: TV commercials) is far less effective than marketing through contagious ideas.
He calls these ideas "ideaviruses", and writes that the best way to spread them is to find the group of people that want to be marketed to, identify the most influential pe More...
Jul 25, 2011
CJ
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This book reads like a mash-up of unoriginal and at-times trite self-help for pushing your ideas into a profitable venture. There are too many references to Gladwell's "The Tipping Point" rather than thought provoking and insightful material. I would suggest just reading "The Tipping Point" and calling it a day.
Dec 31, 2011
Jeff 'SKI'
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SNEEZERS: I find myself using this term more often than not to describe the type people I want to work with...
I am re-reading this in light of my recent marketing activities which are very SocMedia centric at the moment. I love about 51% of the stuff Seth Godin writes... which is better than most! {grin}
I am re-reading this in light of my recent marketing activities which are very SocMedia centric at the moment. I love about 51% of the stuff Seth Godin writes... which is better than most! {grin}
Nov 25, 2010
Nick
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Cool book about the way ideas go viral. I like how he uses Richard Dawkin's term "meme" to describe the way an idea is like a living thing that can evolve, grow, and even die. This is a quick read for anyone interested in business, especially online business ideas.
Apr 17, 2011
Maya
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I have to admit that this was not my favorite Seth Godin book. I love the ideas behind it but it didn't seem as smoothly written as his other books. I usually have "Ah-Ha" moments with his books but this one didn't leave me with a lot of those.
Godin explores how an idea can spread, ways you dampen the spread of an idea and the people who help spread ideas. He digs into identifying your hive (the people who you are focusing on and will help spread the word). I found this a More...
Godin explores how an idea can spread, ways you dampen the spread of an idea and the people who help spread ideas. He digs into identifying your hive (the people who you are focusing on and will help spread the word). I found this a More...
Aug 18, 2010
Thomas
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Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book.
Maybe the whole virus/sneezing metaphor was just too weird for me.
Maybe the whole virus/sneezing metaphor was just too weird for me.
Aug 09, 2011
This was an interesing book. I liked the overall concept and as the book progressed Godin got rolling a little more.
Dec 27, 2009
Nibras
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This book teaches you the power and importance of having remarkable ideas that change the lives of others.
Apr 08, 2010
Christopher
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Another awsome book from Seth. you just have to read it. It doesn't matter what biz you're in.
Jul 14, 2009
Gay
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Great book for both buyer and seller to read, regardless of what's on the table, as it challenges everything you've been taught about marketing. While I don't agree with everything Seth Godin says, I think everything he writes is worth reading, and I highly recommend subscribing to his blog... it'll definitely get you thinking.
Jun 03, 2007
Peep
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The best way to get your idea out there is to give it viral qualities so your customers will start spreading the word on their own and your idea spreads like a virus.
A compelling read and contains a wealth of knowledge. I have found many of his ideas very useful.
PS! This book is also available as a free e-book
A compelling read and contains a wealth of knowledge. I have found many of his ideas very useful.
PS! This book is also available as a free e-book
Dec 17, 2009
Robin
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As always Seth is delivering a world class research-based books to our life. I believe this one is his masterpiece. The idea virus is not his discoveries, but, he can incredibly presenting to you how these companies spreading the words and make people talk good about them. I wish i was one of those company owners.
Oct 15, 2011
K.M.
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Offers some good advice, but there's not too much here that's either new or revolutionary. I read the book over a long period of time, with a break of several months right in the middle, so that no doubt affected my reading experience, but I did find the book a little rambling and sporadic.
Jan 11, 2011
Suzan
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Dalam buku The Ideavirus yang ia tulis, Seth Godin memaparkan pemikirannya bahwa ‘virus ide’ atau dari konsumen ke konsumen adalah penyebaran informasi yang paling efektif, yang dapat digunakan semua bisnis untuk dapat sukses tanpa harus berurusan lagi dengan cara pemasaran tradisional.
Jul 04, 2008
Jeffrey
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This is good and actually became viral itself. It's an interesting conept that really only came to light because of the Internet. Before the Internet it was called word of mouth. If you're into marketing or need to spread the word then you need to read this book.
Dec 17, 2009
Inggita
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he gave the most important new word (that sounds edgier): "sneezer" - beyond influencer, but powerful seller of ideas - now you know you need sneezers to be successful, whether it's selling a widget or to get you a chance at the white house tix.
Dec 18, 2007
Belinda
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Not as good as his other book, "Purple Cow" this one is aimed at execs who are having a hard time motivating/involving their staff. Also how to get feedback from customers.
Oct 08, 2009
You can download this book for free at http://www.sethgodin.com/ideavirus/01-ge...
Which is totally meta and the whole point of viral marketing.
Which is totally meta and the whole point of viral marketing.
