false 160830 5 Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. <P> Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. <P> This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. <P> Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod. <P> But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro. <P> This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need. 155231 19 5 2005 All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World total:297|5:73|4:123|3:72|2:24|1:5| 297 1126 535 35 4 1 false true Fri Aug 08 00:00:00 -0700 2008 Mon Aug 18 01:17:42 -0700 2008 Mon Aug 18 02:50:42 -0700 2008
Marketing is the art of telling stories. Stories people will pay for the right to believe. This is the new way of selling things. Tell people a story tha...more...]]> 3 0 false false Thu Aug 28 00:00:00 -0700 2008 Mon Aug 18 17:32:59 -0700 2008 Thu Aug 28 19:11:03 -0700 2008 more...]]> 4 0 false false Thu Sep 20 21:36:19 -0700 2007 Thu Sep 20 21:37:32 -0700 2007 Seth Godin

A revista Successful Meetings elegeu Seth Godin como um dos 21 melhores oradores do século XXI. Neste livro, dirigido a marketeers, o autor baseia-se na premissa de que o marketing consiste essencialme...more...]]> 4 0 false false Thu Jul 02 19:51:08 -0700 2009 Fri Jul 10 06:34:24 -0700 2009
Godin maintains that the best stories in advertising/marketing are the ones that address a tar...more...]]> 4 0 false false Tue Aug 14 16:57:35 -0700 2007 Wed Aug 15 17:05:25 -0700 2007
People have worldviews that change slowly, and the best way to convince them of something is to translate your product or idea into the...more...]]> 4 0 false false Thu Dec 01 00:00:00 -0800 2005 Wed Jan 07 18:56:29 -0800 2009 Wed Jan 07 18:57:23 -0800 2009 4 0 false false Mon May 11 14:50:06 -0700 2009 Sun May 17 09:18:49 -0700 2009 2 0 false false Thu Jan 22 00:00:00 -0800 2009 Thu Jan 15 04:13:48 -0800 2009 Fri Jan 23 21:18:12 -0800 2009 5 0 false false Fri Jul 04 10:02:15 -0700 2008 Fri Jul 04 10:20:06 -0700 2008
The most...more...]]> 1 0 false false Thu Jun 25 00:00:00 -0700 2009 Sat Jul 25 19:11:42 -0700 2009 Sat Jul 25 19:12:27 -0700 2009 2 0 false false Mon Jan 19 00:00:00 -0800 2009 Sat Jan 17 10:24:32 -0800 2009 Mon Jan 19 08:00:05 -0800 2009 5 0 false false Sat Dec 01 00:00:00 -0800 2007 Thu Feb 14 02:26:02 -0800 2008 Thu Feb 14 02:35:05 -0800 2008 more...]]> 0 0 false false Sun Oct 04 21:52:33 -0700 2009 Sun Oct 04 21:52:41 -0700 2009 0 0 false false Sun Apr 12 09:54:02 -0700 2009 Sun Apr 12 09:54:11 -0700 2009 3 0 false false Tue Sep 16 23:07:14 -0700 2008 Tue Sep 16 23:20:34 -0700 2008 more...]]> 4 0 false false Mon Jul 07 00:00:00 -0700 2008 Wed Jun 11 18:05:45 -0700 2008 Sun Jul 13 21:12:59 -0700 2008
This is just a good book for everday life and the need to sell yourself and what you do with the right ...more...]]> 2 0 false false Thu Apr 16 00:00:00 -0700 2009 Tue Apr 14 15:12:47 -0700 2009 Sun Apr 19 14:17:49 -0700 2009
Effective marketing presents ideas that line up with people's worldview. You can't change their worldview - show them how your product fits their worldview.]]> 5 0 false false Fri Sep 12 00:00:00 -0700 2008 Mon Sep 08 12:09:15 -0700 2008 Fri Sep 12 08:53:05 -0700 2008 arba geriausiu atveju tik karta. Manau idomu butu paskaityt visiem. Ne tik marketingistams :)
]]> 4 0 false false Sun Jul 01 00:00:00 -0700 2007 Sat Jul 07 07:16:45 -0700 2007 Fri Jul 13 07:13:04 -0700 2007 0 0 true false Sat Sep 01 00:00:00 -0700 2007 Sun Sep 23 18:57:18 -0700 2007 Sun Sep 23 18:59:11 -0700 2007