Seth Godin advises marketers that what matters is not the quality of their goods but the good feelings generated by their "storytelling." In our co...
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Aug 18, 2008
Nicholas
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Aug 21, 2010
Jordan
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Mr. Godin's point is that the perceived story behind a product is more important to potential buyers than the product itself. He uses "telling lies" as a shorthand for that throughout the book and I found it contrived and distracting. (He also mentions he's doing this, which makes it less problematic for me because I dig the sense of humor.)
However, as always, he supports his theories with well-known, real world examples--and this is what I always appreciate in his work. Ofte More...
However, as always, he supports his theories with well-known, real world examples--and this is what I always appreciate in his work. Ofte More...
Apr 18, 2010
Brett
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Have a good story to tell. And then tell it.
Those two sentences pretty much sum up what Seth Godin is trying to get across in All Marketers areLiars Storytellers. As always, he provides plenty of anecdotal and scholarly evidence and background to support his argument, but in the end his advice can be easily summarized.
That's not to say that it is as easily implemented.
Having read Seth's blog for a few months now, and a couple of his other books (Tribes, Linc More...
Those two sentences pretty much sum up what Seth Godin is trying to get across in All Marketers are
That's not to say that it is as easily implemented.
Having read Seth's blog for a few months now, and a couple of his other books (Tribes, Linc More...
Jan 15, 2012
Shawn
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If you're a marketer worth you share, you should already know that storytelling is central to your job; that good marketing means crafting a good story in all facets of the business. Whether you're developing an approval deck or a quarterly campaign, stories allow people to latch onto something, because utility rarely sells. Godin writes about the obvious stories about products and services marketers tell. The consistent and authentic ones are picked up, embraced - whether totally true or not -
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Mar 25, 2011
Guilherme
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Last week I read somewhere that storytelling is the most underrated skill ever... I agree...
Need evidencs? Just go to the TED website.. everyone tells stories...
Godin explains why, how to and some important story frames. This is actually the only book of him where I would wish a 2.0 version. It would be great to have a more tactical book with a story collection (online would be the best so people could add). That is also the reason for 4 stars. The book is a great insight but More...
Need evidencs? Just go to the TED website.. everyone tells stories...
Godin explains why, how to and some important story frames. This is actually the only book of him where I would wish a 2.0 version. It would be great to have a more tactical book with a story collection (online would be the best so people could add). That is also the reason for 4 stars. The book is a great insight but More...
Aug 28, 2008
Nick
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Facts don't spread an idea. An idea must be really remarkable for it to be remarked on. People don't change their minds or admit they were wrong, generally, so you can't do battle on familiar grounds to them. Your story has to be authentic and consistent, as well as well-geared toward people who already agree with its worldview. A subtle story does not sound like an attempt to sell something. People buy things they want, not things they need, so you can only sell on "want"-like subject
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Sep 20, 2007
Jonyleo
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«O que as fábricas eram ontem para a riqueza, hoje são as ideias.»
Seth Godin
A revista Successful Meetings elegeu Seth Godin como um dos 21 melhores oradores do século XXI. Neste livro, dirigido a marketeers, o autor baseia-se na premissa de que o marketing consiste essencialmente na arte de contar histórias que o consumidor quer ouvir. Citando alguns casos, a obra prova que não é a qualidade do produto que conta, mas sim a história que sobre ele se conta. Tudo se trata de vende More...
Seth Godin
A revista Successful Meetings elegeu Seth Godin como um dos 21 melhores oradores do século XXI. Neste livro, dirigido a marketeers, o autor baseia-se na premissa de que o marketing consiste essencialmente na arte de contar histórias que o consumidor quer ouvir. Citando alguns casos, a obra prova que não é a qualidade do produto que conta, mas sim a história que sobre ele se conta. Tudo se trata de vende More...
Jan 23, 2011
Doug
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In this book, Godin explains why all great marketers focus on telling remarkable stories to promote their products and services. He uses many examples of this, including why anyone would by an $80,000 Porsche versus a $30, 000 Volkswagen, though they are virtually the same car. He also explains how marketers need to focus on a persons worldview; what he calls the unique rules, values, beliefs and biases we have as individuals. Check out my latest episode of BookRemedy (book suggestion show)for t
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Sep 07, 2010
Quinn
rated it: 
Mostly a reletively boring book if you've read Godin's Purple Cow/Free Prize Inside. He uses the Purple Cow principle in naming his book to sell copies and then gives us a dead cow inside. It kind of seemed like he had the book all put together at 100 pages but his publisher said "No, Seth we can't sell a business book that is only 100 pages" So then he ended up putting a lot of rambling repeats in to bump the page count up.
Bottom line:
Don't read this book read Pur
Bottom line:
Don't read this book read Pur
Feb 10, 2012
Kelle
rated it:
Um livro sobre marketing, um livro para marketeers, um livro para quem se interessa pela área e para curiosos. O título começa logo por ser mentira, ao longo da sua leitura acabamos por perceber que o que os marketeers fazem não é mentir, é contar as histórias que as pessoas pretendem ouvir.
O livro lê-se quase de um trago, não sei porque demorei tanto tempo a pegar-lhe. Tem uma escrita simples e acessível, e chega a ter piada em algumas das histórias que conta.
O livro lê-se quase de um trago, não sei porque demorei tanto tempo a pegar-lhe. Tem uma escrita simples e acessível, e chega a ter piada em algumas das histórias que conta.
May 19, 2011
Paul
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This is now my second Seth Godin book and I'm a fan! His irreverent, matter of fact delivery maintains a certain level of shock that keeps me captivated the entire read through. Godin is quick to point out that this book is more aptly titled "All Marketers Are Storytellers" but continues with the idea that story is a consistent "lie", genuine to the product, and targeted to a specific world view. Facts don't sell, stories do. This book tells a fantastic one.
Feb 11, 2010
Daniel
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Godin does a good job of scratching the surface of what seems to be the most important aspect of marketing, telling a story. While that could have been made very clear in one chapter, a book was written instead. Don't get me wrong, it's a fun, quick read. For any business person, or anybody in any field (as Godin would tell you), if you already have the story you want to tell, you can probably pass on this book. As I suspect all his books are (Purple Cow is up next for me), this is a thought pro
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Apr 26, 2011
Andrew
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My first foray into reading Godin's world-view of marketing and advertising. Written with a lively cadence and a breezy narrative that is so lacking with "business" books. I also love the author's self-effacing humor, using the title of the book as an example of how NOT to advertise. Based upon this read, I purchased "The Purple Cow" by Godin (waiting to be read).
Aug 18, 2010
Jackie
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Although I have read other Godin books and have enjoyed his insights, this book seems to be lacking his usual profundity. Admittedly, I may be missing something in the translation, but the overall message of this book appears to be: Tell a lie worth believing, and then live it authentically. Huh? Too much clever metaphor and circle talk for me.
Aug 04, 2011
An interesting read about how to market in the 21st century. The basic idea is that people like stories, doesn't matter too much whether they are true or not as long as they are compelling and authentic. He spends a good portion of time explaining why authenticity is what matters even if the story itself is not completely true.
Feb 11, 2011
Dave
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If you are a marketer, you know Seth Godin. C'mon the guy has his own action figure. The thing about Seth is that he really does live up to the hype.
Reading this book now, its almost unbelievable that his theory so easily explains why Hillary didn't win the Presidency or the nomination in 2008.
Reading this book now, its almost unbelievable that his theory so easily explains why Hillary didn't win the Presidency or the nomination in 2008.
Jan 25, 2010
Kay
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This is a really interesting book. A more accurate title would be 'All Consumers Lie To Themselves.' What Godin is suggesting is that in today's world people buy things they want based on stories they tell themselves about those things. Eg. People believe that wine tastes better in expensive wine glasses so it does, but when this is scientifically tested it isn't actually true.
Feb 26, 2010
Lain
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I've been a Godin fan for years, every since I read "Purple Cow" in 2004. For some reason, I never picked up "All Marketers Are Liars." Let me say, I should have! This book, though full of many of the same themes Godin's been writing on for years, really struck me hard, right where I needed to be struck.
I love the simplicity of his approach: Tell a story. A good story, an authentic one, a different one. One that appeals to your audience's worldview, one they want More...
I love the simplicity of his approach: Tell a story. A good story, an authentic one, a different one. One that appeals to your audience's worldview, one they want More...
Jul 10, 2009
Sharon
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Entertaining and well-written (as good business books should be), Seth Godin's "All Marketers are Liars" talks about the importance of authentic story telling when marketing a product.
Godin maintains that the best stories in advertising/marketing are the ones that address a target group's worldview. Superior products and factual statements are not enough; marketers need to reach the group that already believes something about what they are being sold. Numerous studies thr More...
Godin maintains that the best stories in advertising/marketing are the ones that address a target group's worldview. Superior products and factual statements are not enough; marketers need to reach the group that already believes something about what they are being sold. Numerous studies thr More...
Dec 17, 2009
Steve
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This book is interesting from a marketing perspective in that he says that spending time and effort to convince people logically is a waste of resources.
People have worldviews that change slowly, and the best way to convince them of something is to translate your product or idea into their way of looking at the world. Telling people a truthful story that matches with their way of seeing the world with what you have to say is the easiest way to get folks to pay attention, especially i More...
People have worldviews that change slowly, and the best way to convince them of something is to translate your product or idea into their way of looking at the world. Telling people a truthful story that matches with their way of seeing the world with what you have to say is the easiest way to get folks to pay attention, especially i More...
Jan 07, 2009
Tracie
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Good book that my husband quoted so often that I had to read it for myself. It will really change the way that you think about advertising and marketing.
May 17, 2009
Martin
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Viele geile Gedanken mit dabei - manches zu abstrakt, zu weit weg und zu allgemein gehalten. Cool, um ein bissken Marketing zu verstehen, hat den ein oder anderen hilfreichen Gedanken angestossen.
Jan 23, 2009
Grayson
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My business partner gave this book to me. He highly recommended it. Nothing profound. It's a book of concepts repeated over & over with no action steps. What took up a book could have taken up a magazine article
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Jul 04, 2008
Jenn
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Why am I reading so many marketing books? Because one day it hit me that that telling people about research you've done is largely a marketing project. It's storytelling--and you win or lose the "sale" by sucking or being good at it. And, no, that doesn't mean you lie.
The most successful marketers tell a story they really believe in, but many presenters of research don't take the time to write a story and give a report instead. People don't like reports, even if they think More...
The most successful marketers tell a story they really believe in, but many presenters of research don't take the time to write a story and give a report instead. People don't like reports, even if they think More...
Aug 04, 2011
Marian
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I always rate a book based on the fact if it gave me at least 3 new things or 3 things that inspired me. This one did it but almost didn't.
Apr 17, 2011
Zacho
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I got a lot out of this book. It rejuvenated my thinking of marketing. People buy ideas, stories and feelings - not products.
Jan 19, 2009
Marie
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Not sure why I read this except that I'm always interested in the underlying psychology of marketing.
Dec 15, 2011
Rais
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I really enjoyed this book. Picked up lots of insights and interesting observations.
Oct 11, 2010
Jared
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This always feels like a ton of blog posts, but there are some good nuggets inside
