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Information Wants to Be Shared

3.58  ·  Rating Details  ·  33 Ratings  ·  3 Reviews
Stewart Brand famously declared, “Information wants to be free.” Except he didn’t (not really). And it doesn’t.

Information is much more complicated than that. What information really wants—what makes it more valuable, useful, and immediate, Joshua Gans argues—is to be shared.

Using the tools and logic of information economics, Gans shows how sharing enhances most informatio
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Kindle Edition, 101 pages
Published October 2nd 2012 by Harvard Business Review Press
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Stephanie Sun
Feb 17, 2013 Stephanie Sun rated it really liked it
“With respect to books, publishers have desperately reacted to digitization by replicating the offerings to consumers available in the physical world. That has meant a model of book ownership rather than of shared use. But book ownership is a recent development, prior to which books were shared goods. Indeed, it is a mistake to think of books as objects at all when they actually offer a claim on attention. This means that the goal should be for a given set of content from a book to be widely rea ...more
Joe Wikert
Nov 02, 2012 Joe Wikert rated it it was amazing
This was one of the most insightful and inspiring books I've read about the publishing industry in a long, long time. Highly recommended...and a fairly short read.
Ania Wieckowski
Nov 02, 2012 Ania Wieckowski rated it really liked it
Shelves: non-fiction
Strong argument for media business models that take advantage of the theory that information wants to be shared (not free).
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