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Brand Breakout: How Emerging Market Brands Will Go Global
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Brand Breakout: How Emerging Market Brands Will Go Global

4.03  ·  Rating Details ·  31 Ratings  ·  3 Reviews
World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. Brand Breakout outlines eight strategies - including the Asian tortoise route, from B2B to B2C, brand acquisition and leveraging cultural resources - that will take brands from domestic dominance to wor ...more
Hardcover, 272 pages
Published June 18th 2013 by Palgrave Macmillan (first published January 1st 2013)
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Tirath
Apr 16, 2014 Tirath rated it really liked it
A very thought provoking book. Got it coz Sanjay Bakshi recommended it.
Not often that one can read up on emerging market brands, and / or global brands.
Forces the reader to think of the evolution of some countries/ their industries/ their companies... and what might happen next with Indian or Chinese or other companies.
Puts a twist to the thoughts behind competitive advantage and branding.
Very interesting categorizations via chapters makes this book an easy read.
Rohan Pinto
Apr 18, 2014 Rohan Pinto rated it it was amazing
Examples interwoven to engage the readers and provides readers with framework as to options / ways in which the emerging markets brands succeeded in their pursuit
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May 26, 2016 Shobhna rated it it was amazing
A very insightful book on marketing strategy for domestic as well as global players.
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