false <![CDATA[The End of Advertising as We Know It]]> http://photo.goodreads.com/books/1185762342m/1604826.jpg 1161788 3 The controversial marketing guru discusses the revolution in advertising strategy<br> "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business<br> In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success. 6159409 2002 The End of Advertising as We Know It total:21|5:2|4:6|3:10|2:3|1:0| 21 70 34 3 0 0 false false Thu Jul 23 13:25:01 -0700 2009 Thu Jul 23 14:07:29 -0700 2009 more...]]> 3 0 false false Mon Mar 30 00:00:00 -0700 2009 Mon Mar 16 16:05:24 -0700 2009 Mon Mar 30 14:57:02 -0700 2009 3 0 false false Tue Sep 09 06:27:26 -0700 2008 Wed Dec 03 08:35:07 -0800 2008
Well, it started out with 4 stars but unfortunately declined to 3 stars by the end. Overall I still liked it though.]]> 3 0 true false Wed Nov 04 08:13:40 -0800 2009 Mon Nov 09 08:18:38 -0800 2009 4 0 false false Thu Aug 20 09:44:44 -0700 2009 Thu Aug 20 09:44:44 -0700 2009 0 0 false false Tue Aug 18 22:16:19 -0700 2009 Tue Aug 18 22:17:08 -0700 2009 0 0 false false Mon Mar 09 00:00:00 -0700 2009 Wed Aug 05 04:26:00 -0700 2009 Wed Aug 05 04:26:15 -0700 2009 3 0 false false Sat Aug 01 10:18:35 -0700 2009 Sat Aug 01 10:18:35 -0700 2009 0 0 false false Sat Jun 06 08:45:00 -0700 2009 Sat Jun 06 08:45:00 -0700 2009 0 0 false false Wed Apr 22 14:56:10 -0700 2009 Wed Apr 22 14:56:10 -0700 2009 3 0 false false Mon Mar 23 15:07:21 -0700 2009 Fri Feb 27 09:09:12 -0800 2009 Mon Mar 23 15:07:21 -0700 2009 2 0 false false Mon Feb 16 02:09:11 -0800 2009 Mon Feb 16 02:09:11 -0800 2009 0 0 false false Mon Sep 01 00:00:00 -0700 2003 Tue Dec 30 06:36:29 -0800 2008 Tue Dec 30 06:36:36 -0800 2008 0 0 false false Tue Dec 09 22:19:52 -0800 2008 Tue Dec 09 22:19:53 -0800 2008 0 0 false false Mon Nov 10 14:15:13 -0800 2008 Mon Nov 10 14:15:15 -0800 2008 0 0 false false Fri Nov 07 17:39:21 -0800 2008 Sat Nov 08 10:41:48 -0800 2008 3 0 false false Tue Aug 05 10:23:55 -0700 2008 Tue Aug 05 10:23:57 -0700 2008 0 0 false false Sat Jul 19 08:48:03 -0700 2008 Sat Jul 19 08:48:03 -0700 2008 4 0 false false Mon Jun 30 15:38:59 -0700 2008 Mon Jun 30 15:38:59 -0700 2008 4 0 false false Sat Apr 26 09:20:19 -0700 2008 Sat Apr 26 09:20:19 -0700 2008 http://www.goodreads.com/book_link/follow/8?book_id=1604826