11 Rules for Creating Value in the Social Era
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11 Rules for Creating Value in the Social Era

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4.17 of 5 stars 4.17  ·  rating details  ·  71 ratings  ·  14 reviews
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it's also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently--but how do you really capitalize on that?

In "11 Rules for Creating Value in the Social Era," the newest in Harvard Business Review's line of digital...more
ebook, 88 pages
Published September 12th 2012 by Harvard Business Review Press
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Chris Oestereich
Go ahead. Dig in your heels. Shove your head in the sand. Keep telling yourself that the good old days are still here. It's your call. But when the unstoppable force hits what you think is an immovable object, perception will be upended by reality in a completely unflattering way. While you were busy managing your workforce the pendulum swung and business will never be the same. Sure, there'll be Mastodons around for a while, but the ice age is over. They can move to higher ground, or migrate to...more
Caroline Gordon
A nice short read that will inspire you and rock your world. The rules of value creation are broken by a confluence of factors including the ease of communication, social media, the commoditisation of IT, in this new world the organisation that can create a true purpose and a mechanism for engaging with a broader community of creators will win.
My favourite model is the one of concentric circles, your organisation is at the centre and around it are a series of mechanisms by which the world can e...more
Pam
Yeah, we all know the world is changing. Yet, too many C-levels and business heads make strategic decisions as if the future looks the same as the past, only faster. They misunderstand social as a downstream marketing channel and employer branding tool. They still think of customers as "people we sell to" and employees as "people who do their tasks so we have stuff to sell." When asked how they're engaging differently, they say "Oh, I don't have time to post on Twitter, but we're funding some pe...more
Terri Griffith
Nilofer Merchant offers 11 rules that may be unrules given their focus on fast, flexible, and fluid forces around modern work and organization.

We've moved into the social era, and I don't think we'll be switching back to more walled-in modes. Transaction costs used to make formality valuable in organizations but many of our transaction costs have been dramatically reduced by social era technologies and practices like smart phones, social network sites, electronic job boards, and crowd sourcing....more
Amy's Inkwell
I picked up Nilofer Merchant’s 11 Rules for Creating Value in the #SocialEra when my company initiated a project to implement internal collaboration through social media.

Merchant explains how being social goes beyond the use of social media: social is a mindset of cooperation and empowerment, both within organizations and between an organization and its customers.

I found Merchant’s ideas inspiring – and daunting. My (large, old and established) company behaves “anti-socially”: we are heavily hi...more
Dave Birckhead
Welcome to the Social Era

“Anyone Can, But Not Everyone Will”

By now, much has been written about the impact of social media on business. Most of this has focused on opportunities to leverage social media from a marketing or customer service viewpoint. Much less, however, has been written about how social media changes more fundamental aspects of business. How will social media change the way we approach strategy? Will it impact the structure of firms? How will it change how people work together a...more
Lynda Koster
Bravo to Nilofer Merchant for writing such an honest book that looks reality right in the eye, while extending her hand and inviting it in.

We are all experiencing what it is like to be at an inflection point in business and as a society as a whole. We are straddling two worlds while making moves that will ultimately determine which direction our own curve(s) will go.

In 11 Rules for Creating Value in the #SocialEra, Nilofer Merchant tackles this dynamic topic with conviction, clarity and grace, w...more
loafingcactus
This is the why behind the why should you be concerned about social media. Social media is a piece of the social era, and whether or not you (and your business) are able to deliver value in the social era will determine your success. Delivering value isn't about slapping up a Facebook page. It is about engaging the herd of employees and non-employees to create and build something.
Gauri
A very insightful book on social media marketing and strategies. Covers lot of ground on how to position your organization in a way to be really fast, fluid and flexible and thereby create a value. It was a great read even for a newbie like me. Very simple and clear in its message.
Roberto Estreitinho
A disappointment. Not one single original idea that we can't find in other industry references, and a rather shallow analysis of a changing world with very predictable examples. Not worth the 2,99€ I paid.
Anne
One of the best books to read to think about the future in business. I like that she frames this book as an invitation to have and continue the dialogue about how businesses will run in the future.
Rick Yvanovich
Nilofer is a regular contributor to blogs / articles in HBR and I like a lot of her stuff. This book was her view on the "social era" which has changed my perspective of what social is all about
Mona Ahmadi
Great book. I met with Nilofer and she is such an inspiring individual, this book offers 11 ways to the new era... wonderful notes could be found here.
Marc
great great stuff. this is something to refer to often when thinking about marketing and social media.
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Nilofer Merchant illuminates what it means to lead in collaborative and community driven constructs.

Along her 20+ year career, she has climbed from the ranks of administrative assistant to Fortune 500 leader, then CEO, and now a corporate director of a NASDAQ-traded company, gathering monikers such as the "Jane Bond of Innovation" for her ability to guide organizations through seemingly impossibl...more
More about Nilofer Merchant...
The New How: Creating Business Solutions Through Collaborative Strategy 11 Rules for Creating Value In #SocialEra

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“If the industrial era was about building things, the social era is about connecting things, people and ideas.” 2 likes
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