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HR and Marketing Power Partners

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it was amazing 5.0  ·  Rating Details ·  1 Rating  ·  1 Review
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it’s time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox ...more
Paperback, 252 pages
Published July 31st 2012 by Versant, Inc.
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Nan Doucette
Sep 07, 2012 Nan Doucette rated it it was amazing
Yes, I'm a bit biased on this one since Will Ruch (Versant's CEO) co-authored this book. :) This book is a must read for HR professionals and business leaders who recognize the fundamental connection between branding, social reputation management, and talent management.

HR and Marketing: Power Partners will energize a new relationship and a shared goal for HR and Marketing professionals. Together, they have the tools to transform talent acquisition and management for better business results.
Will Ruch
Sep 06, 2012 Will Ruch added it  ·  (Review from the author)
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Will Ruch is CEO and Managing Partner of Versant, a marketing communications firm with offices in Milwaukee and New York. Building on Versant’s 50 year heritage of advertising, marketing and communication solutions, Will has established a Versant specialty practice in strategic communications that drives employee engagement and business results. Through work with Thomson Reuters, Xerox, General ...more
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