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Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store

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3.95  ·  Rating Details ·  20 Ratings  ·  2 Reviews
The sequel to the highly successful "Store Wars: The Worldwide Battle for Mindspace and Shelfspace" published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated ...more
Hardcover, 314 pages
Published September 24th 2012 by Wiley (first published July 12th 2012)
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Vikas Gupta
May 01, 2015 Vikas Gupta rated it liked it
Decent book. Gives some good insights into into how FMCG retailing has evolved over the years and how the power balance has shifted from manufacturers to retailers. Covers the part of Private Label strategy used by big retailers pretty well.
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Jan 31, 2015 Zelony rated it did not like it
Pure Plagiarism. Stick to the original by Marcel Corstjens.
Greg Thain
Oct 27, 2014 Greg Thain rated it it was amazing  ·  (Review from the author)
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Greg Thain has over 40 years experience developing businesses and is an expert in marketing, market research, internet/tech, real estate, investment & property funds, publishing, and consultancy with a focus for the last 22 years in emerging markets. Involved in politics as a candidate for the UK Conservative Party for the European Parliament in 1991.

CEO of M3 - Modern Marketing Media, an inno
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