Fashion Brands: Branding Style from Armani to Zara
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Fashion Brands: Branding Style from Armani to Zara

3.79 of 5 stars 3.79  ·  rating details  ·  96 ratings  ·  6 reviews
"This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it...more
ebook, 240 pages
Published October 1st 2012 by Kogan Page (first published January 1st 2005)
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Ione
Great book. Though be careful. This was written in 2005, so some notions could have changed since.
Damla Kaan
If you wanna learn the secret of fashion, you can read it.
Vincentjones
It is a book about fashion with any single picture.

Fashion is a hard business, you need to prove yourself every 6 months. You have to keep your style but change it all the tiem. So, it is a delicate balance.

A brand could fall, but also could reraised.

Not a brand junkie or fashionable, be stylish.


Ready to wear is a fairly new concept.

Like laptops, there are only few factories for fragrance.

It is a fast changing industry and needs to deliver information to consumers ASAP, therefore, it relays on m...more
Driss
A great book that overs almost any aspect of the fashion industry. The author had put a lot of effort and devotion to write it . Although it was published in 2004 , this book is still "à la mode" .
Jen
Obviously fantastic. Covers every concept the individual interested in the business and concept of fashion should know.
Lara
Informative , thought-provoking with intriguing fashion history.An absolute reread.
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Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Pag...more
More about Mark Tungate...
Adland: A Global History of Advertising Branded Beauty: How Marketing Changed the Way We Look Luxury World: The Past, Present and Future of Luxury Brands Media Monoliths: How Great Media Brands Thrive and Survive Branded Male: Marketing to Men

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