Goodreads helps you keep track of books you want to read.
Start by marking “Fashion Brands: Branding Style from Armani to Zara” as Want to Read:
Fashion Brands: Branding Style from Armani to Zara
Enlarge cover
Rate this book
Clear rating
Open Preview

Fashion Brands: Branding Style from Armani to Zara

3.83  ·  Rating Details ·  169 Ratings  ·  13 Reviews
"This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it ...more
ebook, 272 pages
Published October 3rd 2012 by Kogan Page (first published January 1st 2005)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Fashion Brands, please sign up.

Be the first to ask a question about Fashion Brands

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 443)
filter  |  sort: default (?)  |  Rating Details
Aug 02, 2015 Sofia rated it really liked it  ·  review of another edition
For someone who never read anything about the world of fashion marketing this book may be a surprise. It wasn't my case but I enjoyed the perspectives shared and knowing more about the history of some brands. What I didn't enjoyed or what left me a bit disappointed is that on some matters it felt dated. But it was interesting to see that what the author and some people interviewed thought would happen is really happening. Luxury is losing the appeal as it gets accessible to the masses and ethics ...more
Sep 20, 2012 Ione rated it really liked it  ·  review of another edition
Great book. Though be careful. This was written in 2005, so some notions could have changed since.
Llegué a este libro por recomendación de uno de mis profesores de Branding y vaya que fue toda una puerta abierta a entender cómo se maneja el mundo de la moda y sobre todo, entender cómo desde un comienzo, este mundo fue el que marcó la parada en lo que hoy conocemos como branding y marketing.
Me encanta cómo el autor viene un background que no es de moda y brinda una perspectiva académica y sin tanto adorno, exponiendo los hechos como son. Sin embargo creo que le faltan recursos gráficos para
Damla Kaan
Jan 02, 2013 Damla Kaan rated it it was amazing  ·  review of another edition
If you wanna learn the secret of fashion, you can read it.
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Marcas de moda, de Mark Tungate.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro Marcas de moda, Técnicas de marketing y publicidad empleadas en la industria textil: Marcas de moda
Apr 16, 2016 Snezanelle rated it it was amazing  ·  review of another edition
Shelves: business
I read this book for my studies but it was so interesting and easy to read that I recommend it to everyone who likes fashion and marketing.
Beth Harper
Feb 02, 2016 Beth Harper rated it really liked it  ·  review of another edition
Shelves: business, fashion
I liked the historical background in the book, along with the info on more current trends. Focused mostly on Europe.
Aug 21, 2016 Mollyzhao rated it it was amazing  ·  review of another edition
I like it and I wanna read it again.
May 10, 2013 Vincentjones rated it really liked it  ·  review of another edition
It is a book about fashion with any single picture.

Fashion is a hard business, you need to prove yourself every 6 months. You have to keep your style but change it all the tiem. So, it is a delicate balance.

A brand could fall, but also could reraised.

Not a brand junkie or fashionable, be stylish.

Ready to wear is a fairly new concept.

Like laptops, there are only few factories for fragrance.

It is a fast changing industry and needs to deliver information to consumers ASAP, therefore, it relays on m
Sep 30, 2013 Driss rated it it was amazing  ·  review of another edition
A great book that overs almost any aspect of the fashion industry. The author had put a lot of effort and devotion to write it . Although it was published in 2004 , this book is still "à la mode" .
Aug 10, 2016 Jen rated it really liked it  ·  review of another edition
Shelves: fashion, marketing
Obviously fantastic. Covers every concept the individual interested in the business and concept of fashion should know.
Apr 04, 2013 Lara rated it it was amazing  ·  review of another edition
Informative , thought-provoking with intriguing fashion history.An absolute reread.
Abutu Paul
Abutu Paul rated it liked it
Oct 19, 2016
Felipe Chiaramonte
Felipe Chiaramonte is currently reading it
Oct 16, 2016
Rui Cordeiro
Rui Cordeiro rated it really liked it
Oct 10, 2016
Ale marked it as to-read
Oct 04, 2016
Claire Barker
Claire Barker rated it it was amazing
Oct 05, 2016
Angelina Marchik
Angelina Marchik rated it it was amazing
Sep 26, 2016
BookDB marked it as to-read
Sep 20, 2016
Kamila Dzierzak
Kamila Dzierzak marked it as to-read
Sep 13, 2016
Fatih Tezcan
Fatih Tezcan rated it liked it
Sep 08, 2016
Jessie Santoso
Jessie Santoso rated it really liked it
Sep 05, 2016
Ling Kong Tsoi
Ling Kong Tsoi rated it it was amazing
Sep 03, 2016
Anisha is currently reading it
Aug 10, 2016
Valtteri Taube
Valtteri Taube rated it liked it
Aug 09, 2016
Rohan Shah
Rohan Shah marked it as to-read
Aug 07, 2016
Trangg Nguyễn
Trangg Nguyễn rated it it was amazing
Aug 06, 2016
« previous 1 3 4 5 6 7 8 9 14 15 next »
There are no discussion topics on this book yet. Be the first to start one »
  • OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
  • Unseen Vogue
  • The End of Fashion: How Marketing Changed the Clothing Business Forever
  • Art of Dress
  • 100 Ideas that Changed Fashion
  • In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry
  • The Meaning of Sunglasses: And a Guide to Almost All Things Fashionable
  • The Golden Age of Couture: Paris and London 1947-1957
  • The Sartorialist: Closer
  • Vintage Fashion
  • Basics Fashion Design 01: Research and Design
  • Chanel: Collections and Creations
  • 100 Years of Fashion Illustration
  • The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business
  • How to Be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less
  • Off the Cuff
  • Fashion, Culture, and Identity
  • Secrets of Stylists: An Insider's Guide to Styling the Stars
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Pag ...more
More about Mark Tungate...

Share This Book