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Hospitality Sales and Marketing with Answer Sheet (Ahlei)
by James R. Abbey, &. Lodging Assoc American Lodging Assoc, American Hotel &. Lodging Educational In
In today s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps (price, product, promotion, and place) as they relate to specific market segments, providing ...more
Paperback, 600 pages
Published June 9th 2012 by Educational Institute
(first published May 30th 2012)
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