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Hospitality Sales and Marketing with Answer Sheet (Ahlei)
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Hospitality Sales and Marketing with Answer Sheet (Ahlei)

really liked it 4.0  ·  Rating Details ·  2 Ratings  ·  0 Reviews
In today s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps (price, product, promotion, and place) as they relate to specific market segments, providing ...more
Paperback, 600 pages
Published June 9th 2012 by Educational Institute (first published May 30th 2012)
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