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Indispensable: How to Become the Company That Your Customers Can't Live Without
by
Joe Calloway
A five-step strategy for turning a commodity into a necessity
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how ...more
When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how ...more
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Some of his ideas may seem like such a no-brainer, but as you read more and more of this book you begin to realize as a customer this is what you really want companies to do. I wish I would have read this book earlier in my career as it definitely would have served me well in previous jobs.
Some of his ideas may seem like such a no-brainer, but as you read more and more of this book you begin to realize as a customer this is what you really want companies to do. I wish I would have read this book earlier in my career as it definitely would have served me well in previous jobs.
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