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The Social Commerce Handbook: 20 Secrets for Turning Social Media Into Social Sales

3.86 of 5 stars 3.86  ·  rating details  ·  7 ratings  ·  3 reviews
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. ""The Social Commerce Handbook" provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter
Paperback, 186 pages
Published October 9th 2012 by McGraw-Hill (first published September 18th 2012)
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What does a social and digital addict do when the power goes out for seven days (courtesy of Superstorm Sandy)? He goes old school and reads books about social and digital topics. The first of two books that I read during the powerless days following the hurricane was "The Social Commerce Handbook" by Paul Marsden and Paul Chaney. I found it interesting and worthwhile, but lacking in a couple vital ways. (Disclosure: I was provided a free evaluation copy of this book.)

First of all, let me say th
Quite insightful, although repetitive at times. Still, well worth your time whether you're a seasoned marketer, or a non-professional looking to understand the monetizing of social media.
Hayfa AlQahtani
كتاب ممتع وخفيف ومليء بالقصص.
مفيد جداً لمن يعمل في مجال التسويق، أو يبحث عن طرق ذكية لتسويق منتج أو فكرة خاصة به عبر الشبكات الاجتماعية.
خلاصة الافكار والملاحظات التي جمعتها من قراءتي ستكون في حلقة پودكاست السبت المقبل بإذن الله.
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