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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

3.6  ·  Rating Details ·  10 Ratings  ·  0 Reviews
PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!"
--Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series

"Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building
...more
Hardcover, 204 pages
Published April 27th 2007 by John Wiley & Sons (first published January 1st 2007)
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