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The Art of Explanation - Making Your Ideas, Products and Services Easier to Understand
by
Lee LeFever
Your guide to becoming an explanation specialist.
You’ve done the hard work. Your product or service works beautifully - but something is missing. People just don’t see the big idea - and it’s keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation...more
You’ve done the hard work. Your product or service works beautifully - but something is missing. People just don’t see the big idea - and it’s keeping you from being successful. Your idea has an explanation problem.
The Art of Explanation is for business people, educators and influencers who want to improve their explanation...more
Paperback, 256 pages
Published
October 23rd 2012
by John Wiley & Sons, Inc.
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In our increasingly complex yet connected world, many people are talking about the importance of individuals and organizations going social, getting closer with key stakeholders, co-creating with customers and other kinds of collaboration. We hear more talk of transparency and trust. Yet none of this can lead to success, even with the smartest talent and apt analytics, if people don’t understand what you are offering. First, you need to know exactly how to describe your product, service or idea...more
I like the kind of book that takes a narrow topic, makes it somewhat unique, and just tells you how to do something. The Common Craft folks, purveyors of videos that explain things, define their niche and show exactly how it's done. It ain't rocket science, but their product has a well-thought out method behind it. In my book, good business books either change your way of thinking or make you want to act, and this one does both, in a relatively short volume. Well done.
anyone who want to improve their ability to convey messages should read this. Quite practical, you can apply in many fields and not always about work. Some people born with ability to communicate easily but for some people it takes much more practice. However, I have a specific need and this book does not directly address my need. For me, the book is a bit too generic.
There was a lot to like about this book. Yet another affirmation that we think and learn new information in story. Nearly every human being could stand to learn something about communicating their ideas more clearly and effectively. The early chapters were especially interesting to me and I was able to implement the ideas in some of my work and presentations right away.
Some of the later chapters though felt a little tedious to me. And although overall the book had a lot of great take away, I st...more
Some of the later chapters though felt a little tedious to me. And although overall the book had a lot of great take away, I st...more
Never wanting to be a salesperson I needed to know what those yahoos talk about when they meet clients and why they are so successful in talking to them... then I realized that I have the same knack - I just didn't know how to apply it to what I do... but - now I do.
Mar 16, 2013
Andrew
marked it as to-read-technical
Reading this book because Matt said some inspiring things about a guy at work who is really good at explaining complex ideas. I should try and sharpen my skill in this area.
My favorite book of 2012. If you are a speaker, pastor, salesperson or leader, this is a must read. Explains how to package communication in an understandable and compelling way.
The book on explanations naturally does a phenomenal job of explaining them. Very succinct, easy read that really helped me think through and defined a process for product/idea communication.
It is simple to understand and gives me a different perspective of the importance of Explanation.
Excellent book on methods for explaining ideas.
Good book on an important topic. I thought it was a little long-winded, however, it did cover the subject and provided some useful suggestions.
May 19, 2013
Geales
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