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The Power Of Why: Simple Questions That Lead to Success

3.8  ·  Rating Details ·  532 Ratings  ·  74 Reviews
The urge to question is natural for small children—just ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives.

Weaving together the latest research
ebook, 288 pages
Published October 9th 2012 by Collins
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Vikki VanSickle
Aug 25, 2012 Vikki VanSickle rated it really liked it
Shelves: non-fiction
I saw Amanda Lang speak and was immediately charmed by her. I am so pleased that her book is just as inviting as Lang is as a person. The book has a conversational, friendly tone and is full of interesting anecdotes about innovation in business that Lang then applies to everyday life. I don't read a ton of business books, and while business types will enjoy this book, THE POWER OF WHY fits more in the Malcolm Gladwell niche of narrative non-fiction with mass appeal. I found myself jotting down n ...more
Nov 08, 2012 Andrew rated it really liked it
Ever just had to know? Does your child end every conversation with “why?” The Power of Why by CBC correspondent Amanda Lang explores the connections between curiosity and innovation. From shrimp farmers to Canadian Tire, Lang explains how curiosity-driven enterprises find success. Lang opens with a gripping story of an inventor who couldn’t resist testing his invention before she embarks on a whirlwind tour of contemporary innovators, including some great Canadian success stories like Lululemo ...more
Andraena Tilgner
Someone should hit me over the head with this one when I get too goal focused. A nice reminder, not just for business, to slow down and look around a bit. I find the style a bit preachy but the subject matter is great and that more than compensates.
Madelle Morgan
Dec 29, 2012 Madelle Morgan rated it really liked it
Shelves: research
This is an accessible book that describes how several companies successfully incorporated innovation into their corporate cultures, and describes what happened to those that were complacent. The author names names.

The key takeaway for me was Amanda Lang's proposition that creative thinking is suppressed from a young age due to the focus on grades in our schools and universities. Those kids grow up to be compliant employees who are reluctant to take the risk of "being wrong", question rigid corpo
Chantal Boudreau
Jun 06, 2013 Chantal Boudreau rated it it was amazing
I was fortunate enough to receive a copy of this book because Ms. Lang was a keynote speaker at this year’s CMA conference in Nova Scotia. The book discusses the importance of innovative thinking, which includes trying to recapture the type of curiosity we had as a young child before the industrial-era-developed school systems we still have place in our innovation-era world killed that curiosity. It touches on the need for divergent thought, the ability to explore many answers rather than just f ...more
Nov 09, 2015 Theresa rated it really liked it
This is a easy to read short book on the importance of business innovation and how it is driven by curiosity and hard work. The Canadian slant is a nice change since it offers a refreshing variety of anecdotes that likely haven't appeared in other books on this topic.
The importance of curiosity, the need to identify and challenge your assumptions as well as the status quo are all addressed in this book. I especially enjoyed the end section on Quest University in British Columbia where the teachi
Mar 17, 2014 Wendy rated it really liked it
This book is about curiosity and creativity. 15 pages in, I was already wondering how curiosity is measured, and I came up with a program idea for a conference I'm helping to organize in the fall. Lang's training as a journalist shows itself in her crisp writing style. The book moves along at a good pace, and she keeps it human by injecting personal stories to illustrate points. An excellent read.
Jeff Smyth
Mar 17, 2017 Jeff Smyth rated it liked it  ·  review of another edition
Shelves: business
Amanda is one who think in the outer limits. She is a trailblazer and this book is a good reminder to remain focused on the big picture while accomplishing the minute details/tasks of the goals. Some what preachy but overall a fun read.
Lisa Marie
Jan 14, 2013 Lisa Marie rated it really liked it
Shelves: 2013
When do we lose that sense of curiosity and wonder that we had when we were children? You know, that constant questioning of "why?" and the ability to fail without fear?

Amanda Lang explains, "Curiousity declines from one grade to the next ... The reason is that, by and large, the education system (aided and abetted by many parents and governments) doesn't celebrate, much less tap into, children's hunger to explore, inquire and discover. The system simply isn't set up to do that. School were des
Catherine Franssens
Feb 25, 2017 Catherine Franssens rated it liked it
An enjoyable read, and she does a nice job of pulling it all together. perhaps because she was preaching to the choir I can't say I found anything terribly ground breaking in this book.
Kathleen O'Grady
Feb 08, 2013 Kathleen O'Grady rated it liked it
Amanda Lang's first book is much like her CBC journalism performance: solid, intelligent, interesting and worth the time and effort. I learned many new things and enjoyed reading each chapter. The writing was seamless and there was a nice balance between Canadian and US-content, personal anecdotes and science and business facts.

I'd like to say it makes the perfect airplane book, but that sounds patronizing and condescending -- but it would be a great companion on a short flight. It does not requ
Feb 16, 2016 Cathryne rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Katie Martin
Oct 27, 2014 Katie Martin rated it liked it
I read this for my business book club at work. I found that it wasn't filled with revolutionary information but it did force me to look at things from a different perspective. I liked that Amanda used household name companies as examples, which I found made the lessons a bit more interesting.

One of my favourite parts was when she described the exercise she did in university where her and her peers had to draw a candlestick - one image was upside down and the other was right side up - and how th
Feb 16, 2014 Carla rated it really liked it
Shelves: non-fiction
I don't have television, so I don't know Amanda Lang and I didn't realize this book came from a Canadian writer. That was a nice surprise because I know many of the companies that Lang describes in "The Power of Why". An interesting book that is meant to make us curious again, like when we were children. It's about creativity, innovation, questioning what seems to be normal. Lang collected many examples of people and companies that did look further and differently. Is it very different than othe ...more
Jan 08, 2013 Dayna rated it liked it
This book is very reminiscent of Malcom Gladwell's books, as is also obviously mirrored in the cover image. Although not as statistic based as some of Gladwell's books, Lang provides us with some inspiring stories and examples of how creativity, curiosity and asking questions are important tools for innovation, and in life. As Peter Mansbridge states, "This is a lot more than a business book, it’s a life book. Just pick it up for ten minutes and you'll find yourself thinking in some exciting, ne ...more
Dec 06, 2012 Shirley rated it really liked it  ·  review of another edition
As children, we were all curious and full of questions. The favourite word for a five year old is usually "why?" Not because they are trying to be difficult, but because they really want to know. Over the years spent in the educational system children are discouraged from being disruptive, the fear of failure grows and children are less inclined/discouraged to ask questions. Amanda Lang's theory of The Power of Why encourages that childlike wonderment, the curiosity, the lack of fear of failure, ...more
May 30, 2016 Alysha rated it it was amazing
"Self-awareness is the adult trait that elevates curiosity to a new place, where it's not just fun but powerful because it fuels not only engagement and interest, but also actual, implementable innovation. In ways big and small, asking questions make life richer, more fulfilling and more complete. Better. That's the power, and ultimately the purpose, of why". Amazing book! Great innovators, inventors, businesses and schools used to highlight how innovation and creativity have stemmed from the po ...more
David Sky
May 15, 2013 David Sky rated it really liked it
There is a lot to enjoy about this book - it was well written, researched, and put together. I enjoyed Amanda Lang’s personality and ‘voice’ appearing throughout the book. Much of the content is fascinating and far reaching - the importance of questions in the context of education, innovation, dealing with change, etc.. at work, and in our personal lives.The ideas were reasonably well supported with integrated case-studies and examples; primarily from the business world.

There were times when I
May 15, 2015 Renee rated it really liked it
I really enjoyed the chapter on diversity and innovation. Too often I find that we have difficulty coming up with ideas because we are all so similar and approach the challenge in the same way. Another compelling reason for diversity in the workplace. I also found the discussion of the status quo bias to be particularly relevant to both my professional and personal life. Fear of the unknown often holds us back. Since I am much more of a linear thinker, I found the book to contain great advice on ...more
This book had more business management applications in it than I feel it had personal life applications, but nevertheless this is a great supremely interesting read.

Discussions of curiosity, whether in life or in business, can sometimes be a bit dry and come across as too dogmatic. Yet here Lang's discussions of company's that have taken steps to be creative in work, in creating warm and inviting business atmospheres, and really just being company's (or independent thinkers) that value thinking
Nov 09, 2014 Amy rated it it was ok
I enjoy Amanda Lang on her various news programs. I find her very personable, intelligent and a strong debater. However, I struggled to finish this book. On a positive note, I enjoyed the examples that she used to demonstrate the key learnings regarding innovation and being open to innovation. But after a few chapters, the content dried up. I think I could have stuck with 3 chapters and the conclusion. I will take away a few key salient points, but nothing too novel. I'll continue to seek out Ms ...more
Apr 22, 2013 Wayne rated it liked it
Shelves: general
Mixed feelings about this book. It started well by investigating the reasons why the natural curiosity of children diminishes as they grow older. Ms Lang primarily blames our education system, which concentrates on memorization rather than open thinking. She then details the motivation and success of some modern inventors and CEOs that learned to think outside the box. I do take exception with her conclusion that we must totally revamp the education system in order to cultivate creativity. Perha ...more
Nick Leeson
May 17, 2015 Nick Leeson rated it really liked it
Lang forces us to think about how we can make positive change, not only in and for our own lives, but also impacts on the world around us. By being inherently curious about the world around you and not shying away from asking 'why?' and embracing divergent thinking we just may find solutions to otherwise insoluble problems, big and small. I'll probably carry forward her message of trying to mentally press 'ctrl-alt-delete' or 'reboot' in order to approach both the unique and typical obstacles of ...more
Catie Sahadath
Apr 17, 2013 Catie Sahadath rated it really liked it
I was apprehensive about reading this book because, well, I'm not a business person. However, I do love Amanda Lang, so I picked it up. Boy, was I pleasantly surprised.

The writing style makes this book accessible for all walks of folks. Lang makes her points using colloquial language, and illustrates them with anecdotes. It is also not preachy, and does not offer advice per se, so as a reader I never felt talked down to.
Oct 20, 2012 Meg rated it liked it
If this was one of the first business/leadership/motivational books I had read, it would have blown my mind. I've read dozens upon dozens of these types of books, so I recognize many of the stories she tells (Time Warner AOL merger, Four Seasons). I did enjoy a section about collaboration and how a clear objective keeps everyone (mostly) in sync, and that Canadians are generally too polite in this type of process.
Jun 20, 2013 Ehbooklover rated it liked it
3.5 stars. I’ll admit that I didn’t have very high expectations when I picked up this book. However, I was pleasantly surprised at how much I enjoyed it. Lang is a great writer and kept me invested in what could have been a very dry topic by loading her book with lots of relevant and interesting professional and personal examples of innovation. A great read chock full of insights that can be applied to both work and personal life.
Dec 11, 2012 Serena rated it it was amazing
It was an incredibly informative book. As a Canadian I really enjoyed the book and would highly recommend it to anyone who wants to advance in any areas of their life whether it be personal or business. This book does reflect mainly on innovative businesses but the underlying concepts can be used by anyone.
Eric Brooke
A good book about curiosity.

Has enough facts and studies to make its point but is not limited by them and explores the frontiers.

I like the comments about Canadian versus America culture and its impact on conflict resolution and innovation.

This book should by read by all but particularly those in charge of organizations and those that support organizations.
Michelle Szarka
Mar 26, 2013 Michelle Szarka rated it it was amazing
AMAZING book. Got me thinking about so much in the world. Especially as an educator, this book was really powerful. It got me questioning my own ideas, the way I think, and also the way I deliver instruction to my students. I think EVERYONE should read this! it also got me started watching the Lang and O Leary exchange. Amanda Lang is amazing!
Dannie C
Apr 23, 2013 Dannie C rated it really liked it
It's a pleasant and enlightening reading.
Rather than being a book on business success, it's more a book about happiness and success in life. Problems probed, such as the current education system, the fact that many are rushing for solution without further digging, etc, really get me engaged in thinking.
It's a reading worth recommending and sharing.
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“Instead of going back and looking at the question, people tinker with the solution, trying to make it fit."-Claude Legrande..."The consequences of failing to do that [in our personal lives] are the same as those facing businesses - even more dire, perhaps, because what's being squandered isn't just the potential for profits. It's the potential for happiness. We miss opportunities to innovate and to make positive changes in our lives when we aren't willing to question ourselves.” 1 likes
“You have to free your brain to roam to places that are a little impractical, and innovation consultants have come up with some great ways to encourage that. One of my favorites comes from Legrand, who tells people in group brainstorming sessions to try to come up with the WORST possible ideas that they can think of. ... Once you have a list of really, really bad suggestions - and coming up with them does force your brain to work in a different way - you try to flip them over into the positive.” 1 likes
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