Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Enlarge cover
Rate this book
Clear rating

Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

3.74 of 5 stars 3.74  ·  rating details  ·  69 ratings  ·  5 reviews
A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competi...more
ebook, 256 pages
Published April 16th 2013 by HarperBusiness
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Hidden in Plain Sight, please sign up.

Be the first to ask a question about Hidden in Plain Sight

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 251)
filter  |  sort: default (?)  |  rating details
It borders between quick recap of some of Jan's various experiences working around the world and a breakdown of the process and techniques he uses. I would have enjoyed more exploration of the techniques he uses. That said, it was interesting to read through one practitioner's experiences, and he has some interesting (inconclusive) conclusions. I originally thought it might be good for people getting into design research, but after finishing it, I think this book would require a compliment book...more
I really admire Jan for the type of work he is doing and the book gives an interesting description of the journeys he has had and his perspective of emerging markets. However, I do agree that it could do with a follow up book. I was a bit disappointed that he didn't describe the techniques he uses a little bit more indepth, even if he didn't want his readers to take them to heart.I find myself rereading it just so I can highlight and find the relevant points. A bit of a structured framework or c...more
There are a lot of really interesting stories in here about the work Chipchase has done, but more importantly, Chipchase provides a bunch of frameworks for thinking about human behavior and why these insights are useful. It really gets at the crux of design. (:
Vuk Trifkovic
Terrible book. Devoid of useful insight or a coherent view. Yes, some bits are mildly amusing, but nothing more than that.

Shame, because topic is very interesting...
Jan G
I enjoyed the descriptions the author gave of finding emerging markets in third world countries, but it's hard to see how to apply his techniques for your own business.
Jay Liu
Jay Liu marked it as to-read
Aug 19, 2014
Joshua Debner
Joshua Debner marked it as to-read
Aug 16, 2014
Q marked it as to-read
Aug 13, 2014
Alice marked it as to-read
Jul 30, 2014
Piotr marked it as to-read
Jul 30, 2014
Chris Jee
Chris Jee marked it as to-read
Jul 18, 2014
Ola marked it as to-read
Jul 14, 2014
Charlie Solorzano
Charlie Solorzano is currently reading it
Jul 14, 2014
Hazel marked it as to-read
Jul 07, 2014
Henrik Berggren
Henrik Berggren marked it as to-read
Jul 01, 2014
Debra marked it as to-read
Jun 30, 2014
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
Innovations: Technology, Governance, Globalization 6:2 (Spring 2011) - Meaningful Markets

Share This Book