Dark Matter and Trojan Horses: A Strategic Design Vocabulary
by Dan Hill (Goodreads Author)
We live in an age of sticky problems, whether it’s climate change or the decline of the welfare state. With conventional solutions failing, a new culture of decision-making is called for. Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems a...more
Kindle Edition, 86 pages
Published May 22nd 2012 by Strelka Press
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The case studies and the suggested strategic design vocabulary save this from becoming a too hand-wavy affair. It is also nice and short, which radically increases the chances of people reading it. And it should be read—by designers interested in more meaningful work, and by anyone looking to change the organisation they work in or the society they live in. Even though I was already familiar with these ideas from Dan Hill's recent lectures, having them all written down in one place for deeper co...more
I enjoyed this up until a point. Some very good thoughts about society and a designers role in applying design at a higher strategic level than we do but around half way I found the going tough and it seemed to get bogged down in too many examples. Reading it on the iPhone Kindle app didn't help as the screen is too small for reading.
A concise, 90-page definition of the difference between strategic design and it's shallower cousins: design thinking, management consulting, scenario planning, et al. By "dark matter" he means something like "the oft-overlooked politics between the stakeholders of any system which strategic design hopes to address."
Dan Hill is CEO of Fabrica, a communications research centre and transdisciplinary studio based in Treviso, Italy. A designer and urbanist, he has previously held leadership positions at Sitra (the Finnish Innovation Fund), Arup, Monocle, and the BBC.More about Dan Hill...