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Customer Sense: How the 5 Senses Influence Buying Behavior
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Customer Sense: How the 5 Senses Influence Buying Behavior

3.57 of 5 stars 3.57  ·  rating details  ·  14 ratings  ·  1 review
For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound that eating it makes, and the appearance of its packaging can all influen ...more
Hardcover, 208 pages
Published April 9th 2013 by Palgrave Macmillan (first published January 1st 2013)
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Chris
A friend's recent Facebook status: It’s International Book Week. The rules: Grab the closest book to you, turn to page 52, post the 5th sentence as your Facebook status. Don’t mention the title.

My comment in response: " "

(Page 52 is a blank one before the start of a new chapter in the book I grabbed . . . )


The book in question was this one, and it captures something of my experience with it. That page 52 was blank was just a random result, of course, that doesn't represent the majority of pages
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Sensory Marketing: Research on the Sensuality of Products Customer Sense

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