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Talent Is Not Enough: Business Secrets for Designers
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Talent Is Not Enough: Business Secrets for Designers

3.89  ·  Rating Details ·  145 Ratings  ·  13 Reviews
Presents what designers need - besides talent - to turn their artistic success into business success. This work helps you learn things such as: How to get on the right career path; How to market your services successfully; How to avoid common legal pitfalls; How to structure projects for success; The secrets of successful teams; and, more.
Paperback, 391 pages
Published December 1st 2005 by New Riders Publishing
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Tatiana Jimenez
Jun 10, 2010 Tatiana Jimenez rated it it was amazing  ·  review of another edition
Shelves: 2010
I may be a bit biased because I read this book as a required text for a class taught by the book's author, but I found this to be an incredibly helpful resource. From tax preparation to copyright infringement, Shel Perkins has a wealth of knowledge that he generously shares in this easily digestible book about how to be a successful business person in the world of creative professions. I highly recommend this book for designers. I'm sure I'll be hanging on to this text for a while.
Tim Hogan
Great foundation for small business owners in the creative field.
Doug Cheever
Dec 01, 2010 Doug Cheever rated it it was amazing
This book already has some of the great names in design giving it 5 stars, so who am I to be any different.

In short, every designer should have this book. As an AIGA member, which is a professional group for designers, and board member I can say that this is the resource for anyone planning a professional development workshop or speaker engagement for designers.

FYI, there's also a new addition as well as chapter updates on Shel's site. If you've met the man, or heard him speak you get a sense o
Oct 16, 2008 Shanti rated it it was amazing
Recommends it for: Freelancers, Designers, Creatives
Shelves: always-reading
This book should have been text in my design department. So many designers leave school without knowing a lick about how to run a business for themselves or even work within one. We are given the tools and guidance for space management, but few of us are advised how to make money and sustain ourselves in the industry.

Talent is Not Enough offers great advice, line after line and I highly recommend this to anyone in the creative industry who freelances or manages a small firm.
Dec 10, 2010 Tiffany rated it really liked it  ·  review of another edition
Excellent detail and well-organized, useful information. This book is a great reference for both freelancers and small-business owners. It's thorough and thoughtful, which is always nice when one is just starting out.
Aug 16, 2009 Aals added it
AWESOME! This book helped me and is helping me restructure some things within my business! A MUST READ for freelancers, designers, CEOs, Project Managers, etc.
Sara McAllister
Feb 09, 2009 Sara McAllister rated it liked it
Good read with practical advice for designers, particularly those wanting to set up shop. As a design note, the outer margins were annoyingly wide.
Dec 02, 2009 Krista rated it really liked it
Good, basic information on running a profitable creative business.
Clint Walkingstick
If you want to run a creative business, you MUST read this book.
May 11, 2008 Erik rated it really liked it
Recommends it for: graphic designers
Lots of valuable information for folks who want to be freelance designers. There's always something you think you know about but don't really know. Get this book and stay out of trouble.
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