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<book id="157873">
  <title><![CDATA[L.L. Bean: The Making of an American Icon]]></title>
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  <isbn13><![CDATA[9781578511839]]></isbn13>
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  <default_description>L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers&amp;#8217; needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity.  &lt;p&gt; Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman&amp;#8217;s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. &lt;p&gt; Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy&amp;#8212;during the best and worst of times.</default_description>
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  <original_publication_day type="integer">3</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2006</original_publication_year>
  <original_title>L.L. Bean: The Making of an American Icon</original_title>
  <rating_dist>total:18|5:2|4:9|3:7|</rating_dist>
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  <average_rating><![CDATA[3.72]]></average_rating>
  <ratings_count><![CDATA[18]]></ratings_count>
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  <url><![CDATA[http://www.goodreads.com/book/show/157873.L_L_Bean_The_Making_of_an_American_Icon]]></url>
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      <name><![CDATA[Leon Gorman]]></name>
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    <review id="78759760">
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    <body><![CDATA[The interesting story behind one of my favorite stores - surprisingly engaging for its focus on business principles and the wiles of marketing.]]></body>
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    <review id="23208334">
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  <read_at>Sun Jun 01 00:00:00 -0700 2008</read_at>
  <date_added>Thu May 29 07:06:45 -0700 2008</date_added>
  <date_updated>Tue Jun 17 07:25:27 -0700 2008</date_updated>
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    <body><![CDATA[A really insightful book into the history of the company, and how Leon Gorman (the grandson of the founder) tried to adhere to the policies of his grandfather when running the company into modern times.  <br/><br/>It's a pretty interesting and easy read, although once the book steers into the 90's...<a href="http://www.goodreads.com/review/show/23208334">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23208334]]></url>
</review>
    <review id="11364930">
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  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Dec 31 18:32:11 -0800 2007</date_added>
  <date_updated>Mon Dec 31 18:35:31 -0800 2007</date_updated>
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    <body><![CDATA[Very interesting start, with the history of the company. The book gets a little sidetracked as Gorman basically talks a lot about how great he was and it goes on a little long, but a solid read. It made me want to go work for Bean's.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/11364930]]></url>
</review>
    <review id="2017637">
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    <body><![CDATA[I love LL Bean and want to know more about the history of the company. We visited the main store in Maine on our Maine 2005 trip.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/2017637]]></url>
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