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Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm
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Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

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4.29 of 5 stars 4.29  ·  rating details  ·  14 ratings  ·  4 reviews
In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to di ...more
Paperback, 268 pages
Published June 6th 2012 by Content Marketing Institute
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Andrew Davis
Bold Brand is a weekend warrior read! Start reading it on Friday night, be ready to re-vamp your professional services brand by Monday morning... seriously. This is exactly what I did. By Monday morning I'd completely embraced Mr. Miles' framework for getting to your "Bold Brand Essence" and I'd begun leveraging his strategic thinking to hone in on my "wedge strategy." This book is full of practical and tactical advice designed to help my kind of business. I'm not Apple, or IBM. I'm not Pepsi or ...more
Bill Bean
Clear and concise. If yours is a professional services firm, I can't imagine that you wouldn't benefit from this book. The book covers a wide range, appropriately, of subject matter, yet is simple to follow, and quite actionable. Josh does a great job of side-stepping silo thinking, presuming the reader understands that marketing, branding, PR, etc... overlap now more than ever. You'd do well to read this book.
Kary Beck
Purchased the book after I hard Miles speak at a convention. Lots of similar concepts in greater detail. My regret is that I bought a Kindle version. To share and use at work, wish I had bought paper instead. This is one of those books you want to go back to portions and rethink and share.
Ted Ryan
A few good messages in this book buried in lots of common sense. Decent read, felt a little superficial.
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Aug 01, 2012 Josh Miles rated it 5 of 5 stars  ·  (Review from the author)
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Josh Miles – Founder, Author, Speaker

Josh Miles is a caffeine and Twitter addict, and the principal and founder of Miles Design LLC. Josh’s role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies
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