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<book id="15778">
  <title><![CDATA[The Art of Looking Sideways]]></title>
  <isbn><![CDATA[0714834491]]></isbn>
  <isbn13><![CDATA[9780714834498]]></isbn13>
  <work>
  <best-book-id type="integer">15778</best-book-id>
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  <default-description>Alan Fletcher's &lt;I&gt;The Art of Looking Sideways&lt;/I&gt; is an absolutely  extraordinary and inexhaustible &quot;guide to visual awareness,&quot; a virtually  indescribable concoction of anecdotes, quotes, images, and bizarre facts that  offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a  renowned designer and art director, and the joy of &lt;I&gt;The Art of Looking  Sideways&lt;/I&gt; lies in its beautiful design. Loosely arranged in 72 chapters with  titles like &quot;Colour,&quot; &quot;Noise,&quot; &quot;Chance,&quot; &quot;Camouflage,&quot; and &quot;Handedness,&quot;  Fletcher's book, which he describes as &quot;a journey without a destination,&quot; is &quot;a  collection of shards&quot; that captures the sensory overload of a world that simply  contains too much information. In one typical section, entitled &quot;Civilization,&quot;  the reader encounters six Polish flags designed to represent the world, a  photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon,  drawings of Stone Age pebbles, a painting of &quot;Ireland--as seen from Wales,&quot; and  a dizzying array of quotations and snippets of information, including the wise  words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, &quot;Western  civilization? I think it would be a good idea.&quot; Fletcher's mastery of design  mixes type, space, fonts, alphabets, color, and layout combined with a &quot;jackdaw&quot;  eye for the strange and profound to produce a stunning book that cannot be read,  but only experienced. &lt;I&gt;--Jerry Brotton, Amazon.co.uk&lt;/I&gt;</default-description>
  <id type="integer">17598</id>
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  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">20</original-publication-day>
  <original-publication-month type="integer">8</original-publication-month>
  <original-publication-year type="integer">2001</original-publication-year>
  <original-title>The Art of Looking Sideways</original-title>
  <rating-dist>total:223|5:144|4:61|3:12|2:2|1:4|</rating-dist>
  <ratings-count type="integer">223</ratings-count>
  <ratings-sum type="integer">1008</ratings-sum>
  <reviews-count type="integer">403</reviews-count>
  <text-reviews-count type="integer">37</text-reviews-count>
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  <average_rating><![CDATA[4.52]]></average_rating>
  <ratings_count><![CDATA[223]]></ratings_count>
  <text_reviews_count><![CDATA[37]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/15778.The_Art_of_Looking_Sideways]]></url>
  <authors>
        <author id="9763">
      <name><![CDATA[Alan Fletcher]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/9763.Alan_Fletcher]]></url>
      <average_rating><![CDATA[4.48]]></average_rating>
      <ratings_count><![CDATA[245]]></ratings_count>
      <text_reviews_count><![CDATA[39]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="403">
    <review id="30786992">
  <user id="1447820">
    <name><![CDATA[Stella]]></name>
    <location><![CDATA[Austin, TX]]></location>        
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    <rating>5</rating>
  <votes>2</votes>
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  <read_at>Wed Jan 01 00:00:00 -0800 2003</read_at>
  <date_added>Thu Aug 21 09:18:16 -0700 2008</date_added>
  <date_updated>Thu Aug 21 19:04:45 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is a close second to Meditations.  I bought it at Ottakar's, where I worked, after salivating over it and gazing dreamily into its eyes for weeks and weeks, and took it on a cozy and quiet holiday to Scotland, where I sat in front of the fire with a bottle of wine, wind howling outside the...<a href="http://www.goodreads.com/review/show/30786992">more...</a>]]></body>
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</review>
    <review id="23605634">
  <user id="1204268">
    <name><![CDATA[Sam]]></name>
    <location><![CDATA[Amherst, MA]]></location>        
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Tue Jun 03 09:59:44 -0700 2008</date_added>
  <date_updated>Tue Jun 03 10:04:21 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book is arguably the greatest coffee table book of all time --- but really so much more.  There is so much in here, I've spent hours upon hours flipping through this, looking, reading, and still I haven't come close to taking it all in.  Very hard to describe, but a sort of everything book that...<a href="http://www.goodreads.com/review/show/23605634">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23605634?utm_medium=api]]></url>
</review>
    <review id="3554396">
  <user id="222857">
    <name><![CDATA[Karen]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Thu Jul 26 07:15:37 -0700 2007</date_added>
  <date_updated>Thu Jul 26 07:17:38 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[a gigantic coffee-table book, this is one of the greatest purchases i've ever made. opens your eyes to a whole new world with great quotes, anecdotes and more. a must-have for anyone remotely interested in design or art. alan fletcher is one of the greatest designers/thinkers of the last century.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/3554396?utm_medium=api]]></url>
</review>
    <review id="12861268">
  <user id="795729">
    <name><![CDATA[Chris]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>5</rating>
  <votes>1</votes>
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  <read_at>Fri Jan 18 17:39:45 -0800 2008</read_at>
  <date_added>Fri Jan 18 14:47:38 -0800 2008</date_added>
  <date_updated>Fri Jan 18 14:57:35 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Quotes, anecdotes, fine and applied arts of all kinds. British visual designer Alan Fletcher gathers together 534 pages of fascinating imagery and exposition.  A little treasure box of a book that explores, in a &quot;jackdaw&quot; manner, curious phenomenon and interesting facts.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/12861268?utm_medium=api]]></url>
</review>
    <review id="14309816">
  <user id="865371">
    <name><![CDATA[Carlos]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/865371-carlos?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>1</votes>
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  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Fri Feb 01 15:33:36 -0800 2008</date_added>
  <date_updated>Fri Feb 01 15:34:02 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Bottomless source of inspiration.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/14309816?utm_medium=api]]></url>
</review>
    <review id="40419940">
  <user id="1053523">
    <name><![CDATA[Becca]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1053523-becca?utm_medium=api]]></url>
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    <rating>3</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Thu Dec 18 18:31:25 -0800 2008</date_added>
  <date_updated>Thu Dec 18 18:31:34 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This isn't really a book you read, it's a book you pick up and glance through. It's HUGE, so you kind of have to do it in doses. I did not, by any stretch, look at the whole book. It's kind of a designers' dream book. Every page has a beautiful layout. I can't even really explain what the book is ab...<a href="http://www.goodreads.com/review/show/40419940">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40419940?utm_medium=api]]></url>
</review>
    <review id="69355533">
  <user id="2681858">
    <name><![CDATA[Deb]]></name>
    <location><![CDATA[Raleigh, NC]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2681858-deb?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Thu Jan 01 00:00:00 -0800 2004</read_at>
  <date_added>Sat Aug 29 13:31:00 -0700 2009</date_added>
  <date_updated>Sat Aug 29 13:49:01 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is one of my favorite books ever. Fletcher does an amazing job of merging ideas, images, design, art, found objects...you get the idea. I suggest reading it sideways--not from beginning to end, but jumping around to whatever captures your attention. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69355533?utm_medium=api]]></url>
</review>
    <review id="16502883">
  <user id="875719">
    <name><![CDATA[M.L.]]></name>
    <location><![CDATA[Philadelphia, PA]]></location>        
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    <rating>3</rating>
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  <read_at>Wed Jun 01 00:00:00 -0700 2005</read_at>
  <date_added>Wed Feb 27 07:32:06 -0800 2008</date_added>
  <date_updated>Wed Feb 27 07:35:42 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I use this book sometimes to break the logjam in my brain.  It's design and graphics are useful for just that -- especially when I'm on autopilot, surf-the-internet, must-read-every-blog-ever mode.  It's nice to pull it out and flip through it and soon-enough my brain wants to go and have a more who...<a href="http://www.goodreads.com/review/show/16502883">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/16502883?utm_medium=api]]></url>
</review>
    <review id="55087859">
  <user id="2290217">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Orange, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2290217-kevin-ho?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Tue May 05 18:59:59 -0700 2009</date_added>
  <date_updated>Tue May 05 19:01:18 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[There's no way to describe this book thoroughly in such a short review, but simply put, it's one of the best books on anything, ever. You can literally open it up to any page and be completely inspired - Alan Fletcher is a God.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55087859?utm_medium=api]]></url>
</review>
    <review id="40180033">
  <user id="180806">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Burlington, VT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/180806-kevin?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at>Thu Nov 01 00:00:00 -0700 2007</read_at>
  <date_added>Mon Dec 15 17:15:39 -0800 2008</date_added>
  <date_updated>Mon Dec 15 17:17:52 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It's the size of a phonebook. You can turn to any page and start reading. It's packed with ideas. You find yourself saying, &quot;huh.&quot; What more do you want, really?]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40180033?utm_medium=api]]></url>
</review>
    <review id="46724472">
  <user id="2037768">
    <name><![CDATA[Saralynn]]></name>
    <location><![CDATA[Wallingford, CT]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2037768-saralynn-tauras-craig?utm_medium=api]]></url>
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    <rating>5</rating>
  <votes>0</votes>
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  <read_at>Mon Dec 01 00:00:00 -0800 2008</read_at>
  <date_added>Wed Feb 18 04:32:44 -0800 2009</date_added>
  <date_updated>Wed Feb 18 04:34:17 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[The most outstanding and beautiful art book without an agreed theme, except to open your eyes.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/46724472?utm_medium=api]]></url>
</review>
    <review id="53319512">
  <user id="1325037">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1325037-kevin?utm_medium=api]]></url>
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    <rating>1</rating>
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  <read_at></read_at>
  <date_added>Mon Apr 20 05:03:12 -0700 2009</date_added>
  <date_updated>Mon Apr 20 05:04:15 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[gimmicky. more last ditch efforts to save our relationship with the alphabet.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/53319512?utm_medium=api]]></url>
</review>
    <review id="75121012">
  <user id="1271254">
    <name><![CDATA[Barbara]]></name>
    <location><![CDATA[Australia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1271254-barbara-whittaker?utm_medium=api]]></url>
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    <rating>0</rating>
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  <read_at>Sat Dec 01 00:00:00 -0800 2007</read_at>
  <date_added>Tue Oct 20 08:33:33 -0700 2009</date_added>
  <date_updated>Tue Oct 20 08:33:56 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[ The Art of Looking Sideways: A random visual and mental feast ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/75121012?utm_medium=api]]></url>
</review>
    <review id="68058829">
  <user id="2644168">
    <name><![CDATA[See-ming]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2644168-see-ming-lee?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Wed Aug 19 12:03:22 -0700 2009</date_added>
  <date_updated>Fri Aug 21 19:59:49 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good for coffee table flipping, but too big (size wise) for bathroom-reading. Visual wit.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/68058829?utm_medium=api]]></url>
</review>
    <review id="55916558">
  <user id="413019">
    <name><![CDATA[Bonnie]]></name>
    <location><![CDATA[Columbia, MD]]></location>        
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    <rating>0</rating>
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  <read_at></read_at>
  <date_added>Wed May 13 07:05:30 -0700 2009</date_added>
  <date_updated>Wed May 13 07:06:08 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[this book is a plethora of fascinating information, and a lot of fun!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/55916558?utm_medium=api]]></url>
</review>
    <review id="44186405">
  <user id="108296">
    <name><![CDATA[Penny]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
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  <read_at></read_at>
  <date_added>Sat Jan 24 11:47:12 -0800 2009</date_added>
  <date_updated>Sat Jan 24 11:47:31 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Started to read this is a spa lounge.   What a delight!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44186405?utm_medium=api]]></url>
</review>
    <review id="76894894">
  <user id="2915756">
    <name><![CDATA[Mohammed]]></name>
    <location><![CDATA[]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2915756-mohammed-asif?utm_medium=api]]></url>
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    <rating>5</rating>
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  <read_at></read_at>
  <date_added>Fri Nov 06 03:33:13 -0800 2009</date_added>
  <date_updated>Fri Nov 06 03:34:05 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Awesome read by graphic designer Alan Fletcher]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/76894894?utm_medium=api]]></url>
</review>
    <review id="61914409">
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    <name><![CDATA[HRT]]></name>
    <location><![CDATA[The United States]]></location>        
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    <rating>1</rating>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Jul 02 11:56:49 -0700 2009</date_added>
  <date_updated>Thu Jul 02 11:57:19 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A really stupid idea for an art book.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/61914409?utm_medium=api]]></url>
</review>
    <review id="70694499">
  <user id="2711297">
    <name><![CDATA[Patrik]]></name>
    <location><![CDATA[Stockholm, 26, Sweden]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2711297-patrik-berg?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Sep 10 01:49:46 -0700 2009</date_added>
  <date_updated>Thu Sep 10 01:50:00 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[A goldmine of inspiration.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/70694499?utm_medium=api]]></url>
</review>
    <review id="7963464">
  <user id="562131">
    <name><![CDATA[Dave]]></name>
    <location><![CDATA[Gainesville, FL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/562131-dave?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="on-my-bookshelf-at-home" />
      </shelves>
  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Oct 01 00:00:00 -0700 2005</read_at>
  <date_added>Fri Oct 19 21:07:08 -0700 2007</date_added>
  <date_updated>Fri Oct 19 21:10:14 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A HUGE book full of random facts and snippets.  Written forewards, backwards, sideways and upside down, every page is an adventure.  It may be a simple photo, or infinite text.  It has hundreds of quotes, short stories, and surprising facts.  It's one of those books you can open to any page and read...<a href="http://www.goodreads.com/review/show/7963464">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/7963464?utm_medium=api]]></url>
</review>
    </reviews>
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</GoodreadsResponse>