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Customer Culture: How Fedex and Other Great Companies Put the Customer First Every Day
Everyone talks about creating a "customer-centered culture." In CustomerCulture, the executive who pioneered FedEx's legendary customer culture shows exactly how to go beyond talk and make it happen -- for real! Michael Basch identifies the key cultural obstacles and leadership failures that dilute customer focus, and demonstrates how to build systems and structures that ...more
Hardcover, 304 pages
Published June 15th 2002 by Pearson Education
(first published June 11th 2002)
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Feb 23, 2016 Daniel rated it it was amazing · review of another edition
This is a focused book on customers and culture. Written by one of the early founders of Fed-Ex and one that understands that a customer focused organization is not only more profitable than its less customer friendly competitors, it is a fun place to work to boot.