Goodreads helps you keep track of books you want to read.
Start by marking “Generación de modelos de negocio” as Want to Read:
Generación de modelos de negocio
Enlarge cover
Rate this book
Clear rating
Open Preview

Generación de modelos de negocio

4.16  ·  Rating Details ·  22,132 Ratings  ·  451 Reviews
La invención de nuevos modelos de negocio es algo paradigmático de nuestro tiempo, aún y cuando la mayoría sean poco comprensibles y difíciles de implementar. Generación de modelos de negocio expone de un modo práctico las innovadoras técnicas y modelos que son usados a día de hoy por las principales empresas del mundo, tales como 3M, Ericsson o Deloitte y permite diseñar, ...more
Paperback, 288 pages
Published 2011 by DEUSTO (first published 2010)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Marko Savić
Dec 23, 2010 Marko Savić rated it it was amazing  ·  review of another edition
Why is this book worth reading for?
1. Because it has a great design.
2. Because it was published as a innovative business model.
3. Because it can easily change your life.
If you don't believe me, read this review.

I wouldn't know exactly if there is a definition in a book, but Wikipedia says business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). From the experience in this book I would add that in the first
Feb 05, 2012 Arjen rated it it was amazing  ·  review of another edition
The subtitle of this book says "A Handbook for Visionaries, Game Changers, and Challengers". I'm sorry but I have to completely disagree. This is "A Handbook by Visionaries, Game Changers, and Challengers" and, in my opinion, "A Handbook for your boring conservative boss, the neighbourhood bakery selling the same old loafs of bread in the same shop for 30 years, the mayor of your incredibly dull town and for your parents".

In other words, it makes business models fun, comprehensible and accessib
Alaa Bahabri
Mar 23, 2014 Alaa Bahabri rated it really liked it  ·  review of another edition
قرأت هذا الكتاب من أجل أن نقوم أنا وأعضاء مؤسسة عالم غراس بتطوير المؤسسة من أجل خلق قدرة تنافسية عالية،
والحقيقة أنني لم أقر أ الكتاب فقط ، بل كنت أقوم بشكل مباشر بتطبيقه في اجتماعات المؤسسة،
النموذج الذي يقدمه الكتاب جد رائع، مميز، وسهل ، ويساعد على فهم السوق والعمل بشكل عميق،
و فكرة النموذج (الشكل ) و الرسومات البسيطة والكلام المختصر يعطي حافز للإبداع
إلا أن ما أعيبه على الكتاب هو الفوضى في الترتيب ، حيث إنني اضطررت لإعادة قراءة الكتاب أو أجزاء منه مرة بعد مرة لأستطيع تطبيقه،وربما كان هذا الترتيب
Oct 25, 2011 Sofia rated it liked it  ·  review of another edition
Shelves: non-fiction
Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was usefu
Michael Scott
Business Model Generation is one of my first readings on economics. (In my defense, I have prior experience with modeling in general, and some experience with economic models in comp.sci. and the market of distributed computing systems.)

This book turned out to be a mixed blessing. On the positive side, it's an easy-to-grasp, well-structured, richly illustrated book on the concepts, patterns, and processes that underlie the generation and use of business models. I particularly enjoyed reading ab
Samar binKhamis
ملخص من ورشة عمل بعنوان : نموذج العمل - منتدى الغد- حاضنة بادر
هذا الكتاب وضع من قبل عدد من المؤلفين ، وهو يشرح نموذج العمل ، كخطوة
مسبقة لخطة العمل المفصلة .
نموذج العمل : هو هيكل فرضيات يشرح الأساس المنطقي الذي تتبعه الشركة لصنع قيمة معينة ، مرتبطة بالزبون ، مع تحديد المكاسب المتوقعة .
هناك تسع مختور لنموذج العمل :
١- هيكل التكليف
٢- الأنشطة الرئيسة
٣- الشركاء الرئيسيين
٤- العرض المقدم للزبون
٥- شرائح العملاء / الفئة المستهدفة
٦- قنوات البيع
٧- طرق تحفيز المبيعات
٨- الموارد الرئيسة
٩- العلاقات م
Apr 12, 2012 Kars rated it really liked it  ·  review of another edition
Shelves: non-fiction
This book sometimes suffers a bit from style over substance. Although a nice change from regular business books, the graphic design comes across as too eager to look trendy, and many of the illustrations aren't as illuminating as they first seem. Also, the tone of voice occasionally annoyed me with its love for buzzwords. Finally, in all honesty, it gets a bit boring and too shallow towards the end. However, the book did provide me with a useful framework for thinking about my own business and t ...more
عبدالرحمن عقاب
كتابٌ مهمّ جدًا لكلّ باحثٍ عن خيوط البدايات لأي مشروعٍ تجاري.
كما أنّه مهمّ أيضًا لكلّ صاحب مشروع اضطربت حساباته، أو تداخلت أوراقه.
تكمن أهميته من كونه دليلًا عمليًا، حسن العرض والترتيب. يأخذ قارئه من بداية الفكرة إلى آلية التقييم والتعديل والتطوير.
والحقيقة أنّه لا يُكتفى بقراءته مرة واحدة، بل يلزم إعادة قراءته ك CHECK LIST قبل أي بداية، وفي حال أي تقييم أو تغيير في عمل الشركة أو المؤسسة.
وأمّا مخططاته فيمكن طباعتها وتكبيرها أو تصميمها لتكون خارطة طريق في مكاتب الإدارة.
ملاحظة أخيرة حول الإسراف ف
Ben Donahower
Jul 14, 2012 Ben Donahower rated it it was amazing  ·  review of another edition
The business model canvass is very popular in startup circles, however, after reading the book, a lot of people are doing it wrong or have admittedly repurposed the canvass to into how they do business.

I'm sure other ideas surrounding the development of a business model canvass, Ash Maurya has a completely different approach that works with his commitment to rapid MVP development and testing, are useful but they are very different than what's posited in this book. I highly recommend reading this
Fab Mackojc
Jul 09, 2016 Fab Mackojc rated it really liked it  ·  review of another edition
Books like this help me realize that you can go very deep into business model generation and business strategy. This is a great in-depth guide to understanding one of the best business model tools out there: The Business Model Canvas.

It takes common design principles like storytelling and prototyping and brings that to business model generation. The book is very nicely designed and also offers a range of helpful tips on business strategy. The SWOT analysis section in particular is excellent at h
John Seno
Feb 10, 2012 John Seno rated it it was amazing  ·  review of another edition
Reduces business to four essential components namely; offer, infrastructure, financial viability and customer interface. These components are spread out on a big picture visual canvas called "The business model canvas" which enables us to see crucial connections and relationships within the business. This book also incorporates classic strategic management tools like PEST analysis and SWOT analysis to further enhance the value of this book. This has to be the best business book I have come acros ...more
Mark M. Whelan
Feb 02, 2012 Mark M. Whelan rated it it was amazing  ·  review of another edition
I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.

The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
Jan 23, 2015 Raafat rated it it was amazing  ·  review of another edition
إذا بدي اكتب عن هالكتاب فيمكن اكتب كتاب كامل عن التجربة والعظمة.
محتوى الكتاب بعطيه عشرة من عشرة وتصميم الكتاب والصفحات عشرة من عشرة بدون أي مبالغة.
كل صفحة عبارة عن رحلة. كل صفحة عم تجاوبني عن سؤال كان ببالي. صرت بآخر صفحة والكتاب عم يجاوبني لحتى وصلت لآخر سؤال.
بالنسبة إلي كان هالكتاب من أمتع تجارب حياتي. فعلاً مو طبيعي.
ما بحب التمجيد بالكتب والمنتجات, بس من ورا الكنز يلي جوا هالكتاب أنا متمني روح اتشكر المؤلفين والمصممين يلي ساووه.
Hasan AbuMeteir
Feb 24, 2014 Hasan AbuMeteir rated it it was amazing  ·  review of another edition
من اهم الكتب الخاص بريادي الاعمال
يساعد في وضع تصور كامل للمشروع و كما انه يعتبر من أكثر النماذج مرونه و دقة
لا غنى لاي صاحب مشروع عن هذا الكتاب
Mike Moore
Jun 04, 2017 Mike Moore rated it really liked it  ·  review of another edition
Shelves: business
There's lots of good advice here, though as a product it's over-designed in the way some solutions are over-engineered. This is neither a book nor a slide deck, but something in between. It's pretty, sits well on a coffee table, and provides a nice extended illustration for the HBR article "Reinventing your Business Model".
Jun 15, 2017 Bader rated it liked it  ·  review of another edition
Shelves: arabic, in-my-library
كتاب ثري يحتوي على الكثير من الوسائل والقوالب المساعدة لأصحاب الأعمال. قراءته بالعربي مزعجة بعض الشيء.
Nick Argiriou
Mar 06, 2017 Nick Argiriou rated it really liked it  ·  review of another edition
Shelves: business
An important, do-not-miss book for entrepreneurs, businessmen, start-uppers and others interested in how businesses today work and evolve in order to survive and thrive. The first 55 pages or so of the book explain the main idea, with 9-blocks, explaining how the business model canvas works, as a map for strategic decisions. The rest of the book you can really do without, although some pages are interesting for people who would like to know what the "blue ocean strategy" or the "swot analysis" i ...more
Rahib Heydarov
Jan 07, 2017 Rahib Heydarov rated it it was amazing  ·  review of another edition
Great book for anyone is in the phase of a startup!!!
Eustacia Tan
Feb 13, 2014 Eustacia Tan rated it it was amazing  ·  review of another edition
If you're looking to start a business, this is one of the books you should be reading. I find that this book helps immensely when you're trying to figure out what exactly your business is doing.

For example, I'm helping out at a charity called Amberbrook (the reason why I read this book). We know what we want to achieve - helping youths achieve their full potential, but the details, such as how we're going to advertise ourselves, how we're going to get enough donations to be sustainable, these ar
Feb 14, 2017 Andra rated it really liked it  ·  review of another edition
A useful induction into business models, how they're built and the disciplines necessary to be able to create and implement one.
Tammy Whitten
This book came highly recommended at a business workshop I attended. The way I interpreted the title and the recommendation, I anticipated a book full of charts with different business models to skim over and select the one that fit your vision.

For instance, if you had this many employees in your vision, or this many products, then these are some models mapped out for you to see how they flowed.

That was not what this book was at all. While I enjoyed the various charts and the fun-style to the la
Aug 25, 2015 Sarah rated it did not like it  ·  review of another edition
Shelves: non-fiction, business
Reading In Progress: So far a lot of great book design with pages with awful book design. Seriously some of us have dyslexia, others might have problem with low contrast. Seriously people inaccessible design is BAD design.

Finished: I wanted to love this book, or at least like it. Whoever said that this book has great design is THE liar (~ableist asshole ~ knows shit about what good design is). Sans serif fonts for long texts? What the hell! Photos with text in it is awful. It might be acceptable
Renato Silva
Jan 22, 2015 Renato Silva rated it really liked it  ·  review of another edition
O livro é interessante pelo formato visual em que é apresentado, o que torna a leitura fácil e permite simplificação para compreensão. A primeira metade do livro foi bem interessante, mas a segunda ficou maçante porque trouxe conceitos já apresentados anteriormente, com explicações em excesso. Acho que podiam reavaliar a redução de alguns capítulos para tornar o livro mais direto em sua segunda parte. O livro é básico, como se fosse uma introdução à modelagem de negócios. Deve como literatura de ...more
Mohammed Al-Garawi
An amazing concept and an amazing set of models that you'll find really helpful if you're trying to understand the market, your organization, your competitors, and your customers.

The book covers the concept and details of the business model canvass and its uses. It also features a set of business models for the leading companies and organizations in the global market, and what makes each and every one of them excel in the market.

It also features 5 general patterns for business models that I foun
Josef Kreitmayer
really nice one to get a grip on business model innovation. Absolut recommendation for startups and startup-interested people.

There is one BUT, that does not diminish the quality of the book.

Be sure to get at least 3 different other - this is one of the greatest books of the field - for practical startup-advice. This is one side of the business planning process - the business model. There is other know how to pick up on the foresight plan, to get at least an idea of.

great book to start into de
Feb 13, 2014 Nick rated it it was amazing  ·  review of another edition
I absolutely love this elegant workbook – both its design and the ideas. It takes the nine pieces of a business model – customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure – and gives you ideas, questions, activities and examples to generate ideas in each area. Work through this book if you’re thinking about starting a business and the result is far more likely to be successful.
هذا الكتاب أخذنا فيه برنامج تدريبي عملي مقدم من جامعة بيركلي الأمريكية - Barclays university - عن طريق مؤسسة الكويت للتقدم العلمي وهو عبارة عن تحدي الإبداع وفهم نموذج business model canvas

كتاب تفهم من خلاله كيف قامت الشركات العملاقة وتأسست ابتداءً من فكرة تم تطبيقها وتحسينها وتطويرها وعدم الإلتفات للعوائق في بادئ الأمر.

أتمنى أن نجد هذا الكتاب مترجم باللغة العربية كي يستفاد منه.
Jun 18, 2016 Marwa rated it it was amazing  ·  review of another edition
So simple in structure and content. It is needed one of the finest book I read about business. The translation could not be better. The books gives you great motive to start your business or increase it. Will keep this with my agenda always.
Bruce Kasanoff
Jun 08, 2012 Bruce Kasanoff rated it it was amazing  ·  review of another edition
Recommends it for: anyone in business
Recommended to Bruce by: Found it early
This book was so dynamic, so useful, so inspiring that it motivated the style and approach of my new book with Michael Hinshaw: Smart Customers, Stupid Companies.

BMG is a deceptively simple, extraordinarily powerful innovation tool.
Shirish Mishra
Oct 21, 2015 Shirish Mishra rated it it was amazing  ·  review of another edition
A must-read book for entrepreneurs. The authors have practiced what they preach. A very elegant design makes it easy to read. Overall, a well researched book which provides deep insights on the field of business models & innovation.
« previous 1 3 4 5 6 7 8 9 next »
topics  posts  views  last activity   
Graphite Packing 1 1 6 hours, 34 min ago  
Hazel Contacts 1 1 11 hours, 24 min ago  
Blue Contacts 1 1 12 hours, 56 min ago  
Seals 1 1 Jun 21, 2017 05:02AM  
Hazel lens 1 1 Jun 20, 2017 10:12PM  
blue colored contacts 1 1 Jun 19, 2017 10:06PM  
HL Agro @ SFFS 2017 in New York 1 2 May 26, 2017 03:55AM  
  • Business Model You: A One-Page Method for Reinventing Your Career
  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
  • The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany
  • Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers
  • Visual Meetings: How Graphics, Sticky Notes & Idea Mapping Can Transform Group Productivity
  • This is Service Design Thinking: Basics – Tools – Cases
  • The Design of Business: Why Design Thinking is the Next Competitive Advantage
  • Running Lean: Iterate from Plan A to a Plan That Works
  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
  • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
  • Seizing the White Space: Growth and Renewal Through Business Model Innovation
  • Innovation Games: Creating Breakthrough Products Through Collaborative Play: Creating Breakthrough Products and Services
  • Getting to Plan B: Breaking Through to a Better Business Model
  • Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
  • Resonate: Present Visual Stories that Transform Audiences
  • UX for Lean Startups
  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »

Share This Book

“One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers.” 1 likes
“A Value Proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs. Values may be quantitative (e.g. price, speed of service) or qualitative (e.g. design, customer experience).” 1 likes
More quotes…