It's Not Luck

It's Not Luck

3.94 of 5 stars 3.94  ·  rating details  ·  367 ratings  ·  27 reviews
Learn more about the powerful techniques first presented in the best-selling novel The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC (Theories Of Constraint) to sales and marketing, inventory control, and production distribution. In addition, techniques in conflict resolution are introduced on both a business and pers...more
Paperback, 283 pages
Published October 18th 2002 by Gower Publishing Ltd (first published January 1st 1994)
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gramakri
This business novel is a sequel to the book The Goal which had introduced the concepts of Theory of Constraints (TOC) and shown its application in a manufacturing scenario.
This book is about how the protagonist of the novel Alex Rego applies TOC concepts and techniques to Sales, Marketing, Inventory Control and Business Strategy and comes out with flying colors in this challenging task.
Through this novel, the Goldratt teaches us Thinking Process techniques for solving problems using Current Rea...more
Darcy
I recommend reading "The Goal" first. This book is a follow on to "The Goal" with some of the same characters.

"The Goal" is about the Theory of Constraints and uses a unique approach for discovering "The Goal". Unlike, Goldratt's other follow on book called "Critical Chain", "It's not Luck" is not a rehash of the Theory of Constraints applied to some new problem. Instead it revisits the unique approach used to discover/appreciate the root of a problem. So this book is about the art of defining...more
Ashok Vaishnav
Dr. Goldratt has succeeded in maintaining the balance between a treatise on a management theory -Thinking Process technique- and the story of Alex Rogo's professional life, after being elevated to the position of EVP and personal life, to be involved with the family of a working wife and frowning teenage children.
Those looking to know more about the management theory espoused in the book may be somewhat disappointed, but those who look forward to reading a management fiction can certainly look f...more
Jan-Maat
Sequel to The Goal. Continues to develop Goldrat's Theory of constraints in a fictional form using many of the same characters from the previous novel.

As a story it's not as effective, there isn't the same sense of threat or excitement that I felt in the first book as Alex grappled to save the factory, however it does develop the ideas and adds some new conceptual tools.

As a business book however it's a light but thought-provoking read.
TarasProkopyuk
Главной мыслю в данной книге автор пытается донести до читателей тот факт, что большинство людей не совсем эффективно умеют подходить к вопросам решению проблем. Он на целом ряде примеров показывает как их решать с помощью нескольких техник и приёмов. Автор даёт понять что проблемой этого является человеческий фактор. Он на примере героев показывает как тем получается решать самые тяжелые проблемы не только в бизнесе, но и в обычной жизни не идя на компромиссы.
Данная книга для всех кто стремится...more
Evan Pickett
A good book on project management, but not as easily applicable as Critical Chain or The Goal. Only fair; the primary message of the story is to work directly with customer to identify their actual needs, and provide those, rather than a product-centric view of manufacturing or services. (Serve the market, not your planned products.) And, of course, inventory is fundamentally evil.
Dias Aisin
This is a continuation of The Goal (by the same author). Whilst not as captivating, it's still a good reading (The Goal was about practical management of a plant using Theory of Constrains; It's Not Luck is more about the management thinking process). Recommended.
Brennan
Will he save the company... will they be sold to the shredder? The Goal was better... but this book was also good. This one was much more about problem solving processes, which is good because then the principles can be applied to anything!
Adrienne
It's not as easy to follow as The Goal, but the thinking processes are definitely worth pursuing. I need to go through it again with a notebook and pen in hand. (How quickly the grad school need to take notes returns...)
Melanie Hughes
Some more helpful tools from Goldratt--current reality trees, cloud diagrams. All immediately applicable to my C523 Systems Decision Theory and Applications coursework in the MBA. A business book in a novel format.
Jeremy
Great book on critical thinking. Very easy to read, entertaining and a great view on how to better understand the process of thinking. I
John Hilton
Fabulous!!! This book and others by Goldratt have really helped shape my thinking about how to think. Also very fun to read!
Tom
An exension of the concepts of 'The Goal' to an organization. Valuable lessons, but I preferred 'The Goal' over this one.
Daniel
Another interesting read on Theory of Constraints, although not as engaging as "The Goal". Still a very worthwhile read.
Richard
The section on conflict resolution without comprising is one of the most important passages I've ever read in my life.
Christian Blunden
Great follow up to The Goal, applying TOC to the field of marketing and developing his logical thinking model further.
John Hibbs
This book is nowhere near it's predecessor 'The Goal', but it's still a very good book. If you've read the previous book this will add to the experience and will give you insight in additional areas where the theory of constraints can be applied.

It is not hard to read any of the books by Goldratt, as they read like a business novel. However, it will make you think about certain processes and how they interrelate. For me, it reinforced that the answers to a problem are usually not the ones that...more
Ivan Burda
Not as outstanding as The Goal but still a very decent read. The book deserves 3.5 stars. Some chapters, were a little bit awkward, however, useful marketing guidance, presented in an easy-to-grasp way, can be found in the book.
An entertaining business novel, which is definitely worth your timebut read The Goal first.
Yuriy.bylinkin
Это продолжение Цели - в нашем переводе книга называется Цель-2.
Рекомендую к прочтению. В прошлой книге Алекс "поднимал" завод, теперь он ставит на ноги три предприятия - и у него это получается.
Andrea
Very good, though more complex, follow up to The Goal. Definitely worth reading.
Benjamin
Retreading a lot from the "The Goal" while maintaining the story-telling format of the prior. I can tell that we are missing the co-authorship of Jeff Cox in this one, as this feels more clunky reading than The Goal.
David
I liked this book better than the Goal! However, both were good!
Jorge
I was expecting better, but I guess the lack of a co-author really affected the quality of the book. Not done reading it yet, not sure if I really want to finish it now...
Kapil
Never thought that theory of constraints can go this further. A wonderful book to understand and practice the thinking process in real life.
Brooks
Not as good as The Goal. However, good book to understand variability and sustained effort.
Sujeeth
Oct 11, 2010 Sujeeth is currently reading it  ·  review of another edition
classic..
Thiago
May 13, 2013 Thiago marked it as to-read
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It's Not Luck (Paperback)
No Es Cuestion De Suerte (Spanish Edition)
No Fue La Suerte (Spanish Edition)
It's Not Luck
Asi pole vedamises (Hardcover)

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Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He obtained his Bachelor of Science degree from Tel Aviv...more
More about Eliyahu M. Goldratt...
The Goal: A Process of Ongoing Improvement Critical Chain Theory of Constraints Necessary But Not Sufficient: A Theory Of Constraints Business Novel The Choice

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