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Zynga: From Outcast to $9 Billion Social-Game Powerhouse

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3.58  ·  Rating Details ·  12 Ratings  ·  1 Review
Zynga has turned the video game world upside down in its short five-year history. The social game startup, founded by Mark Pincus, is now one of gaming’s great success stories. The story of Zynga isn’t just about the founder of the company. It’s also about the whole cast of characters who surrounded Pincus, the rivals who drove him to succeed, and the industry that ...more
Kindle Edition, 63 pages
Published December 12th 2011 by VentureBeat

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Jennilyn Gaitan
May 19, 2014 Jennilyn Gaitan rated it it was amazing
As someone who has played many Zynga games for countless hours and as a business owner I was very interested to learn more about the company. I would find myself playing for hours and thinking, "Why am I still playing? What makes this so good and so addictive?"

Dean does a great job telling the story of this company. My biggest takeaways were to know your audience by paying super close attention to stats and to not care what other people think about you. This was the best quote in the book - "Wh
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Dean Takahashi is a writer for VentureBeat. Prior to his currrent job, he was the Tech Talk Columnist at the San Jose Mercury News, where he wrote gadget reviews and opinion pieces on technology in Silicon Valley. He also wrote the Dean & Nooch on Gaming and Tech Talk blogs and did a regular video podcast on gaming. He has been a journalist for 20 years, most of it covering technology business ...more
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