Advergaming and In-Game Advertising: An Approach to the Next Generation of Advertising

by Gerald, Marolf

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The term Advergaming is used to describe the different possibilities to advertise brands or products with or within computer- and video games. This book displays all developments that have been made from the early 1980s until 2006 in the field of Advergaming. In general two different forms of Advergaming can be distinguished. On one hand, advertising a brand or product wit...more

Paperback, 176 pages

Published January 1st 2007 by VDM Verlag

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Apr 28, 2008

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