false 1556580 10 "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of <B><I>Microtrends</I></B>." -Bill Gates In 1982, readers discovered <B><I>Megatrends</B></I>. In 2000, <I><B>The Tipping Point</B></I> entered the lexicon. Now, in <B><I>Microtrends</B></I>, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: - People are retiring but continuing to work. - Teens are turning to knitting. - Geeks are becoming the most sociable people around. - Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact. 1549048 5 9 2007 Microtrends: The Small Forces Behind Tomorrow's Big Changes total:493|5:62|4:172|3:167|2:72|1:20| 493 1663 920 137 4 2 false false Fri Feb 01 00:00:00 -0800 2008 Fri Feb 15 05:56:41 -0800 2008 Fri Feb 15 06:01:19 -0800 2008 more...]]> 3 2 false false Thu Nov 01 00:00:00 -0700 2007 Thu Oct 25 17:31:23 -0700 2007 Fri Nov 09 05:57:08 -0800 2007 more...]]> 1 2 false false Mon Oct 01 00:00:00 -0700 2007 Sun Oct 28 19:45:14 -0700 2007 Sun Oct 28 19:52:36 -0700 2007
For example, in a chapter on adults who play videogames:
"The games all focus on taking over worlds, dating, or killing. But what most 33-year-old...more...]]> 5 0 false false Wed Jul 29 00:00:00 -0700 2009 Wed Jul 29 10:15:43 -0700 2009 Wed Jul 29 10:15:54 -0700 2009
This book is useful, entertaining and, at times, a little strange. These qualities all arise from its core premise. Mark. J. Penn and E. Kinney Zalesne set out to reveal dozens of “microtrends” they say are reshaping U.S. and global society. They group ...more...]]> 2 0 false false Thu Aug 06 19:51:34 -0700 2009 Thu Aug 06 20:09:17 -0700 2009 more...]]> 4 0 false false Sat Sep 19 00:00:00 -0700 2009 Sun Sep 06 17:53:50 -0700 2009 Sat Sep 19 08:38:33 -0700 2009 more...]]> 2 0 false false Mon Jun 29 07:53:14 -0700 2009 Mon Jun 29 08:02:02 -0700 2009 more...]]> 2 0 false false Fri Sep 11 00:00:00 -0700 2009 Wed Sep 09 13:13:37 -0700 2009 Sat Sep 26 18:28:41 -0700 2009 more...]]> 3 0 false false Thu Aug 06 00:00:00 -0700 2009 Fri Jul 24 19:55:46 -0700 2009 Tue Aug 11 10:53:05 -0700 2009 more...]]> 1 0 false false Mon Jun 01 00:00:00 -0700 2009 Sun May 17 07:46:22 -0700 2009 Thu Jun 25 09:48:18 -0700 2009 more...]]> 2 0 false false Tue Jul 07 13:37:38 -0700 2009 Tue Jul 07 13:37:45 -0700 2009 more...]]> 4 0 false false Mon Jul 06 00:00:00 -0700 2009 Wed Jul 15 05:16:25 -0700 2009 Wed Jul 15 05:22:32 -0700 2009 more...]]> 3 0 false false Thu Jun 26 00:00:00 -0700 2008 Mon Jun 23 11:16:54 -0700 2008 Fri Jun 27 21:48:48 -0700 2008 more...]]> 2 0 false false Sun Apr 27 00:00:00 -0700 2008 Wed Apr 09 20:41:25 -0700 2008 Sun Apr 27 21:07:08 -0700 2008 more...]]> 4 0 false false Fri Feb 01 00:00:00 -0800 2008 Wed Feb 13 09:31:03 -0800 2008 Wed Feb 13 10:05:33 -0800 2008 more...]]> 4 0 false false Tue May 27 15:55:33 -0700 2008 Fri Jan 04 08:41:02 -0800 2008 Tue May 27 15:55:33 -0700 2008
I picked up this book out of curiosity, and because, as a therapist-in-training, I'm ever curious about some of the small, up-and-coming groups that may show up fo...more...]]> 2 0 false false Sat Dec 01 00:00:00 -0800 2007 Mon Oct 01 09:26:27 -0700 2007 Mon Oct 01 09:26:29 -0700 2007 more...]]> 5 0 false false Wed Jan 07 03:00:41 -0800 2009 Wed Jan 07 03:04:19 -0800 2009 more...]]> 4 0 false false Tue Jan 01 00:00:00 -0800 2008 Tue Jan 29 21:21:57 -0800 2008 Tue Jan 29 21:28:05 -0800 2008 more...]]> 3 0 false false Thu Feb 07 18:20:36 -0800 2008 Thu Feb 07 18:29:18 -0800 2008 more...]]>