Goodreads helps you keep track of books you want to read.
Start by marking “Managing Enterprise Content: A Unified Content Strategy” as Want to Read:
Managing Enterprise Content: A Unified Content Strategy
Enlarge cover
Rate this book
Clear rating
Open Preview

Managing Enterprise Content: A Unified Content Strategy

3.84 of 5 stars 3.84  ·  rating details  ·  99 ratings  ·  7 reviews
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. "Managing Enterprise Content: A Unified Content Strategy" provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing dema ...more
Paperback, 592 pages
Published October 17th 2002 by New Riders Publishing
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Managing Enterprise Content, please sign up.

Be the first to ask a question about Managing Enterprise Content

Content Strategy for the Web by Kristina HalvorsonThe Elements of Content Strategy by Erin KissaneManaging Enterprise Content by Ann RockleyLetting Go of the Words by Janice G. RedishClout by Colleen Jones
Confab 2011
3rd out of 15 books — 6 voters
Content Strategy for the Web by Kristina HalvorsonContent Rules by Ann HandleyMultilingual Digital Marketing by Maria JohnsenGet Social - The Ultimate Online Marketing Guide For Social G... by Meg RulliThe Beginner's Guide to Content Marketing for Small Businesses by Matt Mansfield
Content Strategy Reading List
31st out of 37 books — 11 voters


More lists with this book...

Community Reviews

(showing 1-30 of 278)
filter  |  sort: default (?)  |  rating details
Kevin Dolley
I have been fortunate to attend a couple webinars of the author, Ann Rockley and have found her knowledge and expertise of content management top notch. This book is a great primer for an author or authoring team who is undergoing (or better yet preparing for) the leap into a truly extensible content management system and philosophy.

That said, I was hoping to find more in the way of working examples. If you have already dove into this kind of authoring, this book provides a great road map of ma
...more
Daniel
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, proc
Gayle
Sep 16, 2012 Gayle rated it 5 of 5 stars  ·  review of another edition
Recommends it for: anyone in an organization who needs to set strategic direction for enterprise content
The Rockley Group really is a group of experts when it comes to content. I remember reading the first edition of this book and wondering how I'd ever be able to apply it. They were so far out ahead of everyone. The second edition is just as good, but because times have changed, managing enterprise content is much more of a reality and necessity.

Anyone who manages content in an organization should read this book. To me, this gives the big picture, and then Halvorson comes along with "Content Str
...more
Marcia Johnston
For all you professional writers who struggle with managing mountains of information at work—whether you write technical manuals, marketing literature, training materials, service guides, online help, or what have you—the new edition of Ann Rockley’s classic book, coauthored with Charles Cooper, calls to you.

My full review here:

http://marciarieferjohnston.wordpress...
Kelsey
Essential read for anyone researching corporate content restructuring strategies. I read this about a year before launching into a CMS and DITA authoring research project at work. We're mid-implementation now, and I keep coming back to Rockley to remind myself why we started down this path.
Tommy Powell
No quite so comprehensive as Boiko, but much more succint and targeted. Has excellent sections on audits and information modeling -down to the document level.

Probably the very best book on CM to start with.
Keith
The first book of its kind. Could be written better, but has many good concepts.
Katrina Hutchins
Katrina Hutchins marked it as to-read
Jul 26, 2015
Xemme
Xemme is currently reading it
Jul 23, 2015
Barth Siemens
Barth Siemens is currently reading it
Jul 03, 2015
Jess
Jess marked it as to-read
Jun 15, 2015
Vernon
Vernon marked it as to-read
May 30, 2015
Tania
Tania marked it as to-read
May 28, 2015
Matthew Barry
Matthew Barry marked it as to-read
May 22, 2015
Scott Hartman
Scott Hartman marked it as to-read
May 08, 2015
Jacob Svarre
Jacob Svarre marked it as to-read
May 05, 2015
Black Elephants
Black Elephants marked it as to-read
May 05, 2015
Carrie-jean
Carrie-jean marked it as to-read
May 03, 2015
Jack Horner
Jack Horner marked it as to-read
Apr 24, 2015
Cat
Cat marked it as to-read
Apr 22, 2015
Leslie
Leslie added it
Jun 06, 2015
« previous 1 3 4 5 6 7 8 9 10 next »
topics  posts  views  last activity   
Goodreads Librari...: Cannot assign ASIN to new edition 4 16 Jul 03, 2015 02:49PM  
  • Content Everywhere: Strategy and Structure for Future-Ready Content
  • Clout: The Art and Science of Influential Web Content
  • Content Strategy for the Web
  • Letting Go of the Words: Writing Web Content that Works
  • A Practical Guide to Information Architecture
  • The Elements of Content Strategy
  • Content Strategy for Mobile
  • Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • Search Analytics for Your Site: Conversations with Your Customers
  • Storytelling For User Experience: Crafting Stories For Better Design
  • The Accidental Taxonomist
  • Pervasive Information Architecture: Designing Cross-Channel User Experiences
  • Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
  • The Elements of User Experience: User-Centered Design for the Web
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
  • Mental Models: Aligning Design Strategy with Human Behavior
  • Web Form Design: Filling in the Blanks
Dita 101 eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere Content Strategy 101: Transform Technical Content Into a Business Asset Enterprise Content Strategy Enterprise Content Strategy: A Project Guide

Share This Book