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Managing Enterprise Content: A Unified Content Strategy
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Managing Enterprise Content: A Unified Content Strategy

3.76  ·  Rating Details ·  119 Ratings  ·  8 Reviews
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. "Managing Enterprise Content: A Unified Content Strategy" provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing dema ...more
Paperback, 592 pages
Published October 17th 2002 by New Riders Publishing
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Content Strategy for the Web by Kristina HalvorsonThe Elements of Content Strategy by Erin KissaneManaging Enterprise Content by Ann RockleyLetting Go of the Words by Janice G. RedishClout by Colleen Jones
Confab 2011
3rd out of 15 books — 6 voters
Content Strategy for the Web by Kristina HalvorsonContent Rules by Ann HandleySpeed-Up WordPress by Michel GerardSelling Well by Ryan MendenhallSocial Media Strategy by Keith Quesenberry
Content Strategy Reading List
37th out of 43 books — 16 voters


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Community Reviews

(showing 1-30 of 339)
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Kevin Dolley
I have been fortunate to attend a couple webinars of the author, Ann Rockley and have found her knowledge and expertise of content management top notch. This book is a great primer for an author or authoring team who is undergoing (or better yet preparing for) the leap into a truly extensible content management system and philosophy.

That said, I was hoping to find more in the way of working examples. If you have already dove into this kind of authoring, this book provides a great road map of ma
...more
Daniel
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, proc
Gayle
Sep 16, 2012 Gayle rated it it was amazing  ·  review of another edition
Recommends it for: anyone in an organization who needs to set strategic direction for enterprise content
The Rockley Group really is a group of experts when it comes to content. I remember reading the first edition of this book and wondering how I'd ever be able to apply it. They were so far out ahead of everyone. The second edition is just as good, but because times have changed, managing enterprise content is much more of a reality and necessity.

Anyone who manages content in an organization should read this book. To me, this gives the big picture, and then Halvorson comes along with "Content Str
...more
Marcia Johnston
For all you professional writers who struggle with managing mountains of information at work—whether you write technical manuals, marketing literature, training materials, service guides, online help, or what have you—the new edition of Ann Rockley’s classic book, coauthored with Charles Cooper, calls to you.

My full review here:

http://marciarieferjohnston.wordpress...
Barth Siemens
This is a solid resource for planning and implementing a unified content strategy, also known as single sourcing; it is also a worthwhile resource for anyone involved in an enterprise writing project. I will keep this close at hand.
Kelsey
Jan 23, 2009 Kelsey rated it really liked it
Essential read for anyone researching corporate content restructuring strategies. I read this about a year before launching into a CMS and DITA authoring research project at work. We're mid-implementation now, and I keep coming back to Rockley to remind myself why we started down this path.
Tommy Powell
Jul 07, 2010 Tommy Powell rated it it was amazing
No quite so comprehensive as Boiko, but much more succint and targeted. Has excellent sections on audits and information modeling -down to the document level.

Probably the very best book on CM to start with.
Keith
Dec 13, 2009 Keith rated it really liked it
Shelves: business, technical
The first book of its kind. Could be written better, but has many good concepts.
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Goodreads Librari...: Cannot assign ASIN to new edition 4 16 Jul 03, 2015 02:49PM  
  • Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
  • Content Everywhere: Strategy and Structure for Future-Ready Content
  • Clout: The Art and Science of Influential Web Content
  • Content Strategy for the Web
  • Letting Go of the Words: Writing Web Content that Works
  • Search Analytics for Your Site: Conversations with Your Customers
  • A Practical Guide to Information Architecture
  • Building Findable Websites: Web Standards, Seo, and Beyond
  • Content Strategy for Mobile
  • The Elements of Content Strategy
  • Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
  • The Accidental Taxonomist
  • Storytelling For User Experience: Crafting Stories For Better Design
  • Pervasive Information Architecture: Designing Cross-Channel User Experiences
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
  • Copywriting: Successful Writing for Design, Advertising, and Marketing
  • Communicating Design: Developing Web Site Documentation for Design and Planning
  • Strategy: Process, Content, Context--An International Perspective

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