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Social Marketing: Why Should the Devil Have All the Best Tunes?
This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques ...more
Paperback, 367 pages
Published June 1st 2007 by Butterworth-Heinemann
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