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<book id="154959">
  <title><![CDATA[Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas]]></title>
  <isbn><![CDATA[1591841267]]></isbn>
  <isbn13><![CDATA[9781591841265]]></isbn13>
  <work>
  <best-book-id type="integer">154959</best-book-id>
  <books-count type="integer">5</books-count>
  <default-description>&lt;B&gt;More provocative business thinking from the bestselling author of &lt;I&gt;Purple Cow&lt;/I&gt; and &lt;I&gt;All Marketers Are Liars&lt;/I&gt;&lt;/B&gt; &lt;BR&gt;&lt;BR&gt; As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. &lt;P&gt; Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog&amp;#151;ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from &lt;I&gt;Fast Company&lt;/I&gt; magazine, and several of the short e-books he has written in the last few years.&lt;BR&gt;&lt;BR&gt; A sample:&lt;BR&gt; &amp;#149; Bon Jovi And The Pirates&lt;BR&gt; &amp;#149; Christmas Card Spam&lt;BR&gt; &amp;#149; Clinging To Your Job Title? &lt;BR&gt; &amp;#149; How Much Would You Pay to Be on Oprah's Show? &lt;BR&gt; &amp;#149; The Persistence of Really Bad Ideas&lt;BR&gt; &amp;#149; The Seduction of &amp;#147;Good Enough&amp;#148; &lt;BR&gt; &amp;#149; What Happens When It's All on Tape? &lt;BR&gt; &amp;#149; Would You Buy Life Insurance at a Rock Concert? &lt;BR&gt; &lt;BR&gt; &lt;I&gt;Small is the New Big&lt;/I&gt; is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: &amp;#147;I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.&amp;#148;</default-description>
  <id type="integer">149574</id>
  <media-type nil="true"></media-type>
  <original-language-id type="integer" nil="true"></original-language-id>
  <original-publication-day type="integer">17</original-publication-day>
  <original-publication-month type="integer">8</original-publication-month>
  <original-publication-year type="integer">2006</original-publication-year>
  <original-title>Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas</original-title>
  <rating-dist>total:278|5:82|4:114|3:60|2:19|1:3|</rating-dist>
  <ratings-count type="integer">278</ratings-count>
  <ratings-sum type="integer">1087</ratings-sum>
  <reviews-count type="integer">478</reviews-count>
  <text-reviews-count type="integer">39</text-reviews-count>
</work>

  <average_rating><![CDATA[3.91]]></average_rating>
  <ratings_count><![CDATA[271]]></ratings_count>
  <text_reviews_count><![CDATA[38]]></text_reviews_count>
  <url><![CDATA[http://www.goodreads.com/book/show/154959.Small_Is_the_New_Big_and_183_Other_Riffs_Rants_and_Remarkable_Business_Ideas]]></url>
  <authors>
        <author id="1791">
      <name><![CDATA[Seth Godin]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></url>
      <average_rating><![CDATA[3.81]]></average_rating>
      <ratings_count><![CDATA[3966]]></ratings_count>
      <text_reviews_count><![CDATA[706]]></text_reviews_count>
    </author>
      </authors>
  <reviews start="1" end="20" total="478">
    <review id="45498732">
  <user id="1977956">
    <name><![CDATA[Jeff]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
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    <rating>4</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Thu Feb 05 15:29:50 -0800 2009</date_added>
  <date_updated>Thu Feb 05 15:31:34 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Now this is Seth Godin at his best.  Some radical, but wonderfully clear headed ideas about how to look at markets and marketing.  I savored this collection of previously published articles and ideas.  What's wonderful about this collection is that the ideas are the right size and aren't stretched i...<a href="http://www.goodreads.com/review/show/45498732">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45498732?utm_medium=api]]></url>
</review>
    <review id="56295566">
  <user id="942848">
    <name><![CDATA[Mark]]></name>
    <location><![CDATA[Spokane, WA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/942848-mark?utm_medium=api]]></url>
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    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat May 16 00:00:00 -0700 2009</read_at>
  <date_added>Sat May 16 12:14:06 -0700 2009</date_added>
  <date_updated>Sat May 16 12:33:28 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Being a business librarian leads me to read some books that I would never have given a chance.  For good reason, often.  But it turns out that Mr. Seth Godin has the following going for him: He is a good writer and possesses an interesting mind.<br/><br/>Small is the New Big is a collection of var...<a href="http://www.goodreads.com/review/show/56295566">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/56295566?utm_medium=api]]></url>
</review>
    <review id="49418680">
  <user id="1816198">
    <name><![CDATA[getAbstract]]></name>
    <location><![CDATA[Switzerland]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1816198-getabstract?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Mon Mar 16 00:00:00 -0700 2009</read_at>
  <date_added>Mon Mar 16 02:38:37 -0700 2009</date_added>
  <date_updated>Mon Mar 16 02:38:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Tidbits and insights from best-selling author Seth Godin<br/><br/>These collected entries that best-selling marketing author Seth Godin gleaned from his blog offer a variety of world-of-work musings, from the reasons benchmarking can boost employee performance to the nature of hard work and the ch...<a href="http://www.goodreads.com/review/show/49418680">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49418680?utm_medium=api]]></url>
</review>
    <review id="21724594">
  <user id="882870">
    <name><![CDATA[Alex]]></name>
    <location><![CDATA[Coralville, IA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/882870-alex?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>1</votes>
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  <read_at></read_at>
  <date_added>Tue May 06 14:15:16 -0700 2008</date_added>
  <date_updated>Tue May 06 14:16:17 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Not one of my favorite books by Seth Godin.  I had trouble getting excited to read it.  The sequence of small sections being in alphabetical order made it seem long.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21724594?utm_medium=api]]></url>
</review>
    <review id="41759149">
  <user id="1052384">
    <name><![CDATA[Nicholas]]></name>
    <location><![CDATA[Charlottesville, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1052384-nicholas?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Tue Dec 29 00:00:00 -0800 2009</read_at>
  <date_added>Sat Jan 03 15:44:09 -0800 2009</date_added>
  <date_updated>Sat Jan 03 16:11:09 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[One of Seth's better books. I think it's just an aggregation of a bunch of his best blog posts.<br/><br/>There was one really good part about voluntarily increasing transaction costs and barriers to entrance to filter out certain people. The example was make people give a valid credit card number ...<a href="http://www.goodreads.com/review/show/41759149">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/41759149?utm_medium=api]]></url>
</review>
    <review id="19584177">
  <user id="41724">
    <name><![CDATA[Tamara]]></name>
    <location><![CDATA[Columbus, OH]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/41724-tamara?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="work" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Apr 01 00:00:00 -0700 2008</read_at>
  <date_added>Sun Apr 06 13:08:37 -0700 2008</date_added>
  <date_updated>Sun Apr 06 13:55:58 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I don't often read business books, but this one was amazing. Easy to read, with lots of anecdotes. <br/><br/>Here are some great tips/quotes: <br/><br/>Every single article about Google (until recently) included the phrase 'And employees eat lunch in a cafeteria where the food is prepared by a f...<a href="http://www.goodreads.com/review/show/19584177">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/19584177?utm_medium=api]]></url>
</review>
    <review id="49349644">
  <user id="1487906">
    <name><![CDATA[Thursday]]></name>
    <location><![CDATA[Laurel, MD]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1487906-thursday?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at>Fri Mar 13 00:00:00 -0700 2009</read_at>
  <date_added>Sun Mar 15 11:37:02 -0700 2009</date_added>
  <date_updated>Sun Mar 15 11:39:39 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I'm a big fan of Seth Godin's blog and other online writing, and I've been working on picking up a few of his books. &quot;Small is the New Big&quot; was an exceptionally interesting read — particularly because I enjoy Godin's blog. <br/><br/>The book was page after page of short sections, essenti...<a href="http://www.goodreads.com/review/show/49349644">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/49349644?utm_medium=api]]></url>
</review>
    <review id="6526681">
  <user id="399833">
    <name><![CDATA[Jonyleo]]></name>
    <location><![CDATA[Lisboa, Portugal]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/399833-jonyleo?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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        <shelf name="currently-reading" />
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Thu Sep 20 21:36:15 -0700 2007</date_added>
  <date_updated>Thu Sep 20 21:39:18 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Depois de As Mentiras do Marketing, Seth Godin regressa com um livro que irá motivar todos aqueles que se encontrem envolvidos no mundo dos negócios. Com o objectivo de poder alcançar um público mais variado e porque acredita que basta uma pequena ideia para que todos consigam ser bem sucedidos,...<a href="http://www.goodreads.com/review/show/6526681">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/6526681?utm_medium=api]]></url>
</review>
    <review id="57549924">
  <user id="2359889">
    <name><![CDATA[Kingsley]]></name>
    <location><![CDATA[The United States]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2359889-kingsley?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Oct 01 00:00:00 -0700 2006</read_at>
  <date_added>Wed May 27 17:14:50 -0700 2009</date_added>
  <date_updated>Wed May 27 17:16:18 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Compilation of his blog.  Main theme is:  why are you reading this book and not out there BUILDING something?  Do it now!  Build it!  Be remarkable.  Provides motivation on why one should not sit in a desk and write reviews about books but rather provides insight on how to be successful through acti...<a href="http://www.goodreads.com/review/show/57549924">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57549924?utm_medium=api]]></url>
</review>
    <review id="44273964">
  <user id="373771">
    <name><![CDATA[Diane]]></name>
    <location><![CDATA[San Diego, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/373771-diane?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 03 00:00:00 -0800 2009</read_at>
  <date_added>Sun Jan 25 07:53:36 -0800 2009</date_added>
  <date_updated>Sun Jan 25 07:53:36 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Seth Godin continues his streak of cranking out compelling books on marketing and gaining customers in today's society.  Short pieces are easily digested but make you stop and think.  Highly recommended for anyone trying to sell anything these days.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/44273964?utm_medium=api]]></url>
</review>
    <review id="73476217">
  <user id="2691465">
    <name><![CDATA[Lenny]]></name>
    <location><![CDATA[Sterling, VA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2691465-lenny?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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      </shelves>
  <recommended_for><![CDATA[people interested in marketing and business]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Fri May 01 00:00:00 -0700 2009</read_at>
  <date_added>Sun Oct 04 21:42:42 -0700 2009</date_added>
  <date_updated>Sun Oct 04 21:43:56 -0700 2009</date_updated>
  <read_count>1</read_count>
    <body><![CDATA[A collection of blog posts from Seth Godin (a god), who's been blogging for about 10 years straight without missing a day. If you are interested in marketing or business, read this (and all of his other books).]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/73476217?utm_medium=api]]></url>
</review>
    <review id="54696660">
  <user id="2227055">
    <name><![CDATA[Moxmedia]]></name>
    <location><![CDATA[Chicago, IL]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2227055-moxmedia?utm_medium=api]]></url>
  </user>
    <rating>5</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[business/marketing]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Mar 01 00:00:00 -0800 2009</read_at>
  <date_added>Sat May 02 09:59:54 -0700 2009</date_added>
  <date_updated>Sat May 02 10:01:10 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[awesome<br/>there is so much to learn in here. reshapes your thought. easy to read. short little &quot;riffs&quot; and observations.<br/>very current.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54696660?utm_medium=api]]></url>
</review>
    <review id="26393158">
  <user id="455780">
    <name><![CDATA[Dayna]]></name>
    <location><![CDATA[Roseville, CA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/455780-dayna?utm_medium=api]]></url>
  </user>
    <rating>2</rating>
  <votes>1</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Sat Jul 05 18:04:11 -0700 2008</date_added>
  <date_updated>Sat Jul 05 18:12:19 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Of all the concepts discussed in this book, the one I liked the most was about the over-emphasis on benchmarking.  The author talks about how benchmarking puts pressure on us to always improve, which can sometimes derail the natural up and down of the learning process.  <br/><br/>Overall: I like mos...<a href="http://www.goodreads.com/review/show/26393158">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26393158?utm_medium=api]]></url>
</review>
    <review id="39880197">
  <user id="82192">
    <name><![CDATA[charles]]></name>
    <location><![CDATA[Minneapolis, MN]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/82192-charles-gehr?utm_medium=api]]></url>
  </user>
    <rating>3</rating>
  <votes>0</votes>
  <sell_flag>false</sell_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Thu Dec 11 11:37:08 -0800 2008</date_added>
  <date_updated>Thu Dec 11 11:38:10 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you like marketing and you like marketing gurus...<br/><br/>Good book.  Lot's of ideas and opinions.  ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/39880197?utm_medium=api]]></url>
</review>
    <review id="62564902">
  <user id="1026662">
    <name><![CDATA[Christy]]></name>
    <location><![CDATA[West Chester, PA]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1026662-christy?utm_medium=api]]></url>
  </user>
    <rating>4</rating>
  <votes>0</votes>
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  <shelves>
      </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 07 00:00:00 -0700 2009</read_at>
  <date_added>Tue Jul 07 19:38:36 -0700 2009</date_added>
  <date_updated>Tue Jul 07 19:39:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[some very interesting musings. A good book for getting you thinking out of the box.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62564902?utm_medium=api]]></url>
</review>
    <review id="52387909">
  <user id="2213466">
    <name><![CDATA[Trangneu]]></name>
    <location><![CDATA[Hanoi, 44, Viet Nam]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/2213466-trangneu?utm_medium=api]]></url>
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    <rating>0</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Sun Apr 12 09:54:51 -0700 2009</date_added>
  <date_updated>Sun Apr 12 09:55:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[very helpful if you are looking for a book which may change the way to do something]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52387909?utm_medium=api]]></url>
</review>
    <review id="9789544">
  <user id="652191">
    <name><![CDATA[Lain]]></name>
    <location><![CDATA[Los Gatos, CA]]></location>        
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  <date_added>Fri Nov 30 20:37:47 -0800 2007</date_added>
  <date_updated>Fri Nov 30 20:37:56 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Whether you're an internet entrepreneur, a New Economy worker, or a creative-type, you'll find something of value in Godin's riffs. Written with a dose of humor, and short enough to be devoured in a trip to the bathroom, these think pieces are just what the doctor ordered to stir things up and give ...<a href="http://www.goodreads.com/review/show/9789544">more...</a>]]></body>
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    <review id="21382680">
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  <read_at>Fri May 02 00:00:00 -0700 2008</read_at>
  <date_added>Thu May 01 05:37:40 -0700 2008</date_added>
  <date_updated>Fri May 02 05:39:10 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book to jumpstart thoughts about marketing. Seth Godin has been criticized for writing books about &quot;marketing concepts we already know&quot; but I think it's more appropriate to say that he's writing books reminding us of things we, often, instinctively know but still ignore. Which is pret...<a href="http://www.goodreads.com/review/show/21382680">more...</a>]]></body>
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    <review id="48708736">
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  <date_added>Mon Mar 09 11:32:49 -0700 2009</date_added>
  <date_updated>Thu Mar 26 16:32:07 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book lit a fire under my ass!  If you run a company, work for a company, or don't even have a job you can't afford NOT to read this book!]]></body>
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    <review id="22787322">
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    <name><![CDATA[Brice]]></name>
    <location><![CDATA[Tempe, AZ]]></location>        
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  <recommended_for><![CDATA[Everyone]]></recommended_for>
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  <read_at>Thu May 22 00:00:00 -0700 2008</read_at>
  <date_added>Thu May 22 19:34:40 -0700 2008</date_added>
  <date_updated>Thu May 22 19:39:56 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[In this book it gives over 150 real life small business examples which have made everyday people in success business men and women. Some of the books example are people buying insurance at a rock concert or how much one would be paid for going on talk shows. This books tell people who want to go int...<a href="http://www.goodreads.com/review/show/22787322">more...</a>]]></body>
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