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LOGO Type: 200 Best Ty...
 
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Jeff Fisher
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LOGO Type: 200 Best Typographic Logos from Around the World Explained

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200 identity designs are presented with designer explanations of why certain fonts were used in the design and how the fonts were selected.
Hardcover, 224 pages
Published April 14th 2012 by How Books
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Jeff Fisher, author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands , is the Engineer of Creative Identity for Jeff Fisher LogoMotives.

He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serve...more
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