The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn

3.4 of 5 stars 3.40  ·  rating details  ·  52 ratings  ·  5 reviews
The ultimate guide to predicting winners and losers in high technology

Pip Coburn became famous for writing some of the liveliest reports on Wall Street. He quoted everyone from Machiavelli to HAL, Anaïs Nin to Yoda, Einstein to Gandhi. But along with the quirky writing, he consistently delivered sharp insights into technology trends and helped investors pick stocks with l...more
Hardcover, 240 pages
Published June 22nd 2006 by Portfolio Hardcover
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Daniel Milowski
Great insight into why seemingly sure-thing products fail. Love this insight: To make a change, the pain of making the change must be less than the pain the current state is causing.
Paul Chavez
The basic premise of this book is useful. Coburn explains simply why people make changes in the products they use. He then explains many positive and negative case studies. But the wrap up at the end where he lists a series of questions that an investor might ask someone who is pitching a new product is very useful and his tie-in to Alan Cooper and Jef Raskin (a couple of my favorites) was a very pleasant surprise.
Amazing book evaluating why certain ideas make it into a market success and other don't. It also introduces an amazing, genuinly customer-focused methodology for predicting market success of innovations.
A introduction into why some technologies catch on like wildfire, and others don't... - it's all about the user experience!
Leftie Friele
Great book which provides good insight when working with technology and making products relying on technological changes.
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