Goodreads helps you keep track of books you want to read.
Start by marking “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback” as Want to Read:
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
Enlarge cover
Rate this book
Clear rating

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

3.85 of 5 stars 3.85  ·  rating details  ·  99 ratings  ·  9 reviews
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Wee
Hardcover, 304 pages
Published May 12th 1998 by Wiley
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about From Worst to First, please sign up.

Be the first to ask a question about From Worst to First

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 246)
filter  |  sort: default (?)  |  rating details
I loved the book. I started at Continental before Gordon joined the company, so when it was at its worst. He really turned it around, made the employees feel like we were really important in the overall picture. I truly admire the man. The book is great, lots of humor, read it while on a flight to Europe and several times I had to put it aside as I was laughing so hard I was getting lots of looks!
كناب رائع ومفيد يتحدث عن اعاده بناء شركه طيران ارهقتها الخسائر والديون لكي تصبح واحده من افضل الشركات في امريكا
After Frank Lorenzo grew the company to near extinction, Gordon was the much needed change Continental Airlines needed. With simplicity an obvious and blunt honesty, he transformed a company in ruins to a brand people sought. This book is the story of "back to the basics," and "culture overhaul" that Corporate America needs from time to time. This is the Cinderella story that still is the backbone of one of the largest airlines in the world (I keep losing track with all the mergers), namely Unit ...more
I really liked reading this book, but he made the turnaround seem so easy and that he was always in control. I think the tools that he used to incentive-ize the company and turn the culture were amazing...but then again there was nowhere to go but he could pull some stunts that coul dnot be pulled iwht your average company becasue they were desperate.
Keith Brooks
Great view of the industry and how he did it. Felt bad about the bonus at end of year but if you want a team, the team has to lose sometimes too.
Edward Wong
This is my first airline business referecne book. It makes me admire Mr. Bethune and the airline very much and have keeping an eye on Continental's development ever since. So sad to see in go under the banner of UAL.
Even though I had to read this book for a management class, I really enjoyed it, and I would recommend it to anyone who is interested in learning about how to make change and make it stick.
Ks Pillai
A Great Book on Change Management in Airlines, must read for Aviation Executives
My Favorite my favorite author!
Tyson Schindler
Tyson Schindler is currently reading it
Apr 25, 2015
Maria Arand
Maria Arand marked it as to-read
Apr 23, 2015
Vaibhav marked it as to-read
Apr 10, 2015
Piotr marked it as to-read
Apr 09, 2015
Charles Hopewell
Charles Hopewell marked it as to-read
Apr 09, 2015
Victor Mihalcea
Victor Mihalcea marked it as to-read
Apr 08, 2015
Carcass600 marked it as to-read
Apr 07, 2015
Tudor marked it as to-read
Apr 04, 2015
Patricia Simon
Patricia Simon marked it as to-read
Apr 04, 2015
Andrea Mendoza
Andrea Mendoza marked it as to-read
Apr 03, 2015
Lance Cornell
Lance Cornell marked it as to-read
Apr 03, 2015
Joy Bartlett
Joy Bartlett marked it as to-read
Apr 02, 2015
Ram Venkar
Ram Venkar marked it as to-read
Apr 01, 2015
Marian Suwono
Marian Suwono marked it as to-read
Mar 30, 2015
Terry Kim
Terry Kim marked it as to-read
Mar 30, 2015
Phillip marked it as to-read
Mar 30, 2015
Gabriel marked it as to-read
Mar 27, 2015
David Carrasco
David Carrasco marked it as to-read
Mar 25, 2015
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos
  • Liquid Intelligence: The Art and Science of the Perfect Cocktail
  • The Ultimate Bar Book: The Comprehensive Guide to Over 1,000 Cocktails
  • The Cloud Collector's Handbook. by Gavin Pretor-Pinney
  • Birdmen: The Wright Brothers, Glenn Curtiss, and the Battle to Control the Skies
  • The Cinema Book
  • The Bar Book: Elements of Cocktail Technique
  • The End of the Line: Romney vs. Obama: the 34 days that decided the election: Playbook 2012 (POLITICO Inside Election 2012)
  • Lanced: the shaming of Lance Armstrong
  • A Few Right Thinking Men (Rowland Sinclair #01)
  • Seized: A Sea Captain's Adventures Battling Scoundrels and Pirates While Recovering Stolen Ships in the World's Most Troubled Waters
  • Ugly: My Memoir
  • QF32
  • The Music of The Lord of the Rings Films: A Comprehensive Account of Howard Shore's Scores (Book and Rarities CD)
  • Bad Day in Blackrock
  • Nuts!
  • Real Change: From the World That Fails to the World That Works
  • Seven Seasons of Buffy: Science Fiction & Fantasy Writers Discuss Their Favorite Television Show

Share This Book

“Never forget: Businesses are run by people; businesses are made up of people. So at the root of whatever problems you have in your business, you’ll find people.” 0 likes
“But I think a lot of managers and executives trying to solve problems miss the forest for the trees by forgetting to look at their people—not at how much more they can get from their people or at how they can more effectively manage their people. I think they need to look a little more closely at what it’s like for their people to come to work there every day.” 0 likes
More quotes…