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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

3.85 of 5 stars 3.85  ·  rating details  ·  99 ratings  ·  9 reviews
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Wee
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Hardcover, 304 pages
Published May 12th 1998 by Wiley
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Virginia
I loved the book. I started at Continental before Gordon joined the company, so when it was at its worst. He really turned it around, made the employees feel like we were really important in the overall picture. I truly admire the man. The book is great, lots of humor, read it while on a flight to Europe and several times I had to put it aside as I was laughing so hard I was getting lots of looks!
Ahmed
كناب رائع ومفيد يتحدث عن اعاده بناء شركه طيران ارهقتها الخسائر والديون لكي تصبح واحده من افضل الشركات في امريكا
Edgard
After Frank Lorenzo grew the company to near extinction, Gordon was the much needed change Continental Airlines needed. With simplicity an obvious and blunt honesty, he transformed a company in ruins to a brand people sought. This book is the story of "back to the basics," and "culture overhaul" that Corporate America needs from time to time. This is the Cinderella story that still is the backbone of one of the largest airlines in the world (I keep losing track with all the mergers), namely Unit ...more
Jamon
I really liked reading this book, but he made the turnaround seem so easy and that he was always in control. I think the tools that he used to incentive-ize the company and turn the culture were amazing...but then again there was nowhere to go but up...so he could pull some stunts that coul dnot be pulled iwht your average company becasue they were desperate.
Keith Brooks
Great view of the industry and how he did it. Felt bad about the bonus at end of year but if you want a team, the team has to lose sometimes too.
Edward Wong
This is my first airline business referecne book. It makes me admire Mr. Bethune and the airline very much and have keeping an eye on Continental's development ever since. So sad to see in go under the banner of UAL.
Steva
Even though I had to read this book for a management class, I really enjoyed it, and I would recommend it to anyone who is interested in learning about how to make change and make it stick.
Ks Pillai
A Great Book on Change Management in Airlines, must read for Aviation Executives
Andrew
My Favorite book..by my favorite author!
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“Never forget: Businesses are run by people; businesses are made up of people. So at the root of whatever problems you have in your business, you’ll find people.” 0 likes
“But I think a lot of managers and executives trying to solve problems miss the forest for the trees by forgetting to look at their people—not at how much more they can get from their people or at how they can more effectively manage their people. I think they need to look a little more closely at what it’s like for their people to come to work there every day.” 0 likes
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