How to Write Successful Fundraising Letters
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How to Write Successful Fundraising Letters

4.08 of 5 stars 4.08  ·  rating details  ·  12 ratings  ·  2 reviews
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign,...more
Paperback, 320 pages
Published February 20th 2001 by Jossey-Bass (first published 1994)
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(showing 1-30 of 46)
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Bernadette
Oct 10, 2008
Bernadette rated it 4 of 5 stars
A must read for fundraisers. Mal teaches you that the best opening line for your letters is usually a few paragraphs into your text. Mal challenges you to think outside the norm in writing letters.
· see review
ylin002
Jul 31, 2008
ylin002 rated it 3 of 5 stars
easy to read book on writing appeals.
· see review
Allison
Feb 04, 2012
Allison is currently reading it
Robyn
Jan 12, 2012
Robyn rated it 3 of 5 stars
Shelves: fundraising
Heather
Jan 09, 2012
Heather marked it as to-read
Shelves: fundraising
Elie
Aug 11, 2011
Elie added it
Sabrina
Jul 27, 2011
Sabrina rated it 4 of 5 stars
Shelves: fundraising
Mike
May 22, 2011
Mike marked it as to-read
Shelves: nonfiction, nonprofit-management
Jane Yao
Apr 02, 2011
Jane Yao marked it as to-read  ·  review of another edition
Emilie
Feb 20, 2011
Emilie marked it as to-read
Ginny
Dec 26, 2010
Ginny marked it as to-read  ·  review of another edition
Shelves: cals-library, professional
Lefty
Apr 17, 2011
Lefty is currently reading it
Shelves: fundraising
Carmen
Nov 14, 2010
Carmen marked it as to-read
Shelves: management, non-fiction
Scott Miles
Oct 27, 2010
Scott Miles marked it as to-read  ·  review of another edition
Shelves: philanthropy
Camie
Oct 19, 2010
Camie marked it as to-read
Megan
Oct 11, 2010
Megan marked it as to-read
Shelves: grant-writing
Bree
Oct 07, 2010
Bree marked it as to-read
Karlie
Apr 23, 2010
Karlie marked it as to-read
Zack
Jan 04, 2010
Zack rated it 5 of 5 stars
Shelves: non-profit
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Other Editions (5)

How to Write Successful Fundraising Letters [With CDROM] (Paperback)
How to Write a Successful Fundraising Letter (Hardcover)
How to Write Successful Fundraising Letters (Paperback)
How to Write Successful Fundraising Letters (ebook)
How to Write Successful Fundraising Letters (Kindle Edition)

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Books by Mal Warwick

Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising Fundraising on the Internet: The ePhilanthropyFoundation.Org's Guide to Success Online
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