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Executive Economics: Ten Tools for Business Decision Makers
As a science of decision-making, modern economics is unparalleled in its disciplined exploration of social dilemmas. This book explains how economic thinking can help clarify business decisions. Using ten basic principles for calculating accurate costs, benefits, and prices, the author shows how all decisions can be reduced to two questions: What is it really worth? What ...more
Hardcover, 286 pages
Published September 5th 1994 by Free Press
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