Logo

Logo

4.33 of 5 stars 4.33  ·  rating details  ·  43 ratings  ·  6 reviews
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare...more
Paperback, 352 pages
Published October 4th 2007 by Laurence King Publishers
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Frankie
I don't recommend this book to be read entry by entry. It was agonizing to read in this way. I suggest reading the chapter introductions and glancing through the rest. When one day you're working on ideas for, say a car logo, you can reference the pages on "Transport." 90% of the copy is in tiny caption form at bottom right.

I do feel that I've learned a great deal. It gave me some ideas for creative direction, what to expect from clients and what they expect from a designer. The history of some...more
Leighwoosey
Exhaustive and a great source of inspiration.
Nikki
This book showcases the greatest logos in use today. It's well organized and gives you many examples of text based logos, logos that use symbols or shapes, and logos that are theme based. There are 40 stories dotted throughout the book on some of the greats of how they came into being.
T.
Reread on April 19-26, 2012 while doing logo work for a client.

/ Read on October 2-3, 2011.
/ Read on February 9-March 31, 2011.
/ Read on March 5-August 16, 2010.
/ Read on January 11-February 4, 2009.
R.Friend
Amazing resource absolutely filled with the best logos in use today. Beautifully designed, as well. AND it's only $40. Buy it!
Yasser Alhmaikani
أفضل كتاب فيه تفصيل جميل لبنية وكتلة الشعار وكيفية استنتاج شكله وصورته
Christine
Apr 21, 2013 Christine marked it as to-read
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