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  <title><![CDATA[LOGO]]></title>
  <isbn><![CDATA[185669528X]]></isbn>
  <isbn13><![CDATA[9781856695282]]></isbn13>
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  <default_description>The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. &lt;p&gt;By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.</default_description>
  <id type="integer">1495336</id>
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  <original_publication_day type="integer">4</original_publication_day>
  <original_publication_month type="integer">10</original_publication_month>
  <original_publication_year type="integer">2007</original_publication_year>
  <original_title>LOGO</original_title>
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  <average_rating><![CDATA[4.33]]></average_rating>
  <ratings_count><![CDATA[6]]></ratings_count>
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  <url><![CDATA[http://www.goodreads.com/book/show/1503874.LOGO]]></url>
  <authors>
        <author id="702678">
      <name><![CDATA[Michael Evamy]]></name>
      <role><![CDATA[]]></role>
      <url><![CDATA[http://www.goodreads.com/author/show/702678.Michael_Evamy]]></url>
      <average_rating><![CDATA[4.44]]></average_rating>
      <ratings_count><![CDATA[9]]></ratings_count>
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    <review id="54457114">
    <user id="853659">
    <name><![CDATA[raskolnik]]></name>
    <location><![CDATA[Orlando, FL]]></location>        
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      <rating>3</rating>
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  <read_at>Fri May 15 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 30 05:05:06 -0700 2009</date_added>
  <date_updated>Fri May 15 06:49:16 -0700 2009</date_updated>
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    <body><![CDATA[I don't recommend this book to be read entry by entry. It was agonizing to read in this way. I suggest reading the chapter introductions and glancing through the rest. When one day you're working on ideas for, say a car logo, you can reference the pages on &quot;Transport.&quot; 90% of the copy is i...<a href="http://www.goodreads.com/review/show/54457114">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/54457114]]></url>
</review>
    <review id="57964514">
    <user id="2192752">
    <name><![CDATA[Leighwoosey]]></name>
    <location><![CDATA[Manchester, I2, The United Kingdom]]></location>        
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      <rating>4</rating>
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  <date_added>Sun May 31 12:21:13 -0700 2009</date_added>
  <date_updated>Sun May 31 12:21:54 -0700 2009</date_updated>
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    <body><![CDATA[Exhaustive and a great source of inspiration.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/57964514]]></url>
</review>
    <review id="23073252">
    <user id="691866">
    <name><![CDATA[Nikki]]></name>
    <location><![CDATA[Arlington, MA]]></location>        
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      <rating>5</rating>
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  <date_added>Tue May 27 15:38:36 -0700 2008</date_added>
  <date_updated>Tue May 27 15:46:29 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book showcases the greatest logos in use today. It's well organized and gives you many examples of text based logos, logos that use symbols or shapes, and logos that are theme based. There are 40 stories dotted throughout the book on some of the greats of how they came into being. ]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/23073252]]></url>
</review>
    <review id="26234753">
    <user id="253907">
    <name><![CDATA[R.Friend]]></name>
    <location><![CDATA[The United States]]></location>        
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      <rating>5</rating>
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  <read_at></read_at>
  <date_added>Thu Jul 03 13:37:32 -0700 2008</date_added>
  <date_updated>Thu Jul 03 13:40:12 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Amazing resource absolutely filled with the best logos in use today. Beautifully designed, as well. AND it's only $40. Buy it!]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/26234753]]></url>
</review>
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  <date_added>Fri Oct 02 00:41:38 -0700 2009</date_added>
  <date_updated>Fri Oct 02 00:41:38 -0700 2009</date_updated>
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  <date_added>Thu Jul 23 20:31:18 -0700 2009</date_added>
  <date_updated>Thu Jul 23 20:31:18 -0700 2009</date_updated>
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  <date_added>Thu Dec 18 07:58:02 -0800 2008</date_added>
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