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The Animation Business Handbook

4.0 of 5 stars 4.00  ·  rating details  ·  2 ratings  ·  0 reviews
Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, an ...more
Hardcover, 384 pages
Published September 1st 2004 by St. Martin's Press
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Merchandise Licensing In The Television Industry Marketing to Teens & Tweens On-Demand Advertising & Marketing Brand Building and Retail Exclusives: A Guide for Licensors, Manufacturers, Retailers and Agents The Licensing Business Handbook: How to Make Money, Protect Trademarks, Extend Product Lines, Enhance Merchandising, Control Use of Images, and More, by Licensing Characters, Teams, Celebrities, Events, Trademarks, Fashion, Likenesses, Designs & Logos!

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