false 150334 3 Paco Underhill has a genius for retail. As a follow-up to the bestseller <I>Why We Buy</I>, he has written an arch entertaining ethnography of the shopping mall. Energized by two dripping cinnabons, Underhill guides readers on a walking tour to encounter senior mall walkers, teen jean and hoodie shoppers, shoe fetishists, six second sales greeters, kiosk vendors and food court diners. <p> He nails our ambivalence about indoor shopping saying, "the mall, like television, is an easy American target for self-loathing. We look at the mall and wonder: is this the best we could do?" He gets the devil in the details with wonderful riffs about global malls, parking spaces, the "free" gift with cosmetics, retail tribalism (Nordstrom versus Ann Taylor, Pac Sun versus Abercrombie) and why CD and bookstores have returned to city streets. But Underhill doesn't whine. When he critiques multiplex theatres, raunchy bathrooms or the absence of coatrooms, he also offers witty suggestions. For example, how to turn a well-appointed restroom into a profit center.<p> Underhill is convinced that online shopping and fatigued boomer shoppers are leading to the "post-mall era." This kind of prediction makes <I>The Call of the Mall</I> a great read. It is a smart, observant meditation--one that suggests the past and the future of our shopping culture. <I>--Barbara Mackoff</I> 44719 21 12 2004 Call of the Mall: The Geography of Shopping total:144|5:19|4:42|3:56|2:23|1:4| 144 481 232 28 4 1 false false Wed Oct 22 00:00:00 -0700 2008 Tue Oct 14 08:51:00 -0700 2008 Wed Oct 22 08:09:21 -0700 2008 more...]]> 4 0 false false Sun Oct 21 08:28:03 -0700 2007 Thu Oct 18 16:30:31 -0700 2007 Sun Oct 21 08:27:30 -0700 2007 Paco Underhill for just one week; I fell in love with his work after Why We Buy, now I'm totally sold. Underhill and his operatives see things that no one else does and explain them in the simplest of terms. In Call of the Mall, the founder of Envirosell turns his attentions to ev...more...]]> 1 0 false false Sun Aug 16 00:00:00 -0700 2009 Thu Aug 20 14:48:54 -0700 2009 Thu Aug 20 14:51:01 -0700 2009 5 0 false false Fri Mar 20 00:00:00 -0700 2009 Thu Mar 26 17:52:52 -0700 2009 Thu Mar 26 17:54:26 -0700 2009 4 0 false false Fri Feb 01 00:00:00 -0800 2008 Wed Feb 20 19:59:23 -0800 2008 Wed Dec 31 17:59:43 -0800 2008 more...]]> 3 0 false false Sun Mar 01 00:00:00 -0800 2009 Tue Apr 07 07:26:54 -0700 2009 Tue Apr 07 07:28:02 -0700 2009 5 0 false false Wed Apr 20 00:00:00 -0700 2005 Sun Sep 21 09:32:41 -0700 2008 Sun Sep 21 09:41:12 -0700 2008 3 more...]]> 4 0 false false Sat Jan 01 00:00:00 -0800 2005 Tue Jan 27 08:31:09 -0800 2009 Tue Jan 27 08:31:31 -0800 2009 4 0 false false Thu Jul 03 07:31:36 -0700 2008 Mon Apr 28 13:52:30 -0700 2008 Thu Jul 03 07:31:36 -0700 2008 more...]]> 3 0 false false Tue Apr 01 00:00:00 -0700 2008 Tue Sep 11 12:06:44 -0700 2007 Fri Apr 18 22:31:15 -0700 2008 more...]]> 2 1 false false Sat Nov 01 00:00:00 -0700 2008 Tue Sep 30 12:22:05 -0700 2008 Mon Nov 24 14:50:18 -0800 2008 more...]]> 2 0 false false Fri Feb 01 00:00:00 -0800 2008 Fri Feb 08 16:29:56 -0800 2008 Fri Feb 08 16:29:56 -0800 2008 more...]]> 3 0 false false Thu Jul 31 09:54:38 -0700 2008 Thu Jul 31 09:56:16 -0700 2008 3 0 false false Fri Jul 18 10:03:17 -0700 2008 Sat Jul 26 07:24:20 -0700 2008 3 0 false false Tue May 01 00:00:00 -0700 2007 Sat May 05 14:45:35 -0700 2007 Tue May 22 04:54:51 -0700 2007 2 0 false false Sun Mar 23 00:00:00 -0700 2008 Tue Mar 25 05:20:30 -0700 2008 Tue Mar 25 05:24:37 -0700 2008 4 0 false false Thu Jan 01 00:00:00 -0800 2004 Sun Nov 16 08:01:11 -0800 2008 Sun Nov 16 08:03:29 -0800 2008 2 0 false false Sun Jan 01 00:00:00 -0800 2006 Sun Mar 02 22:21:10 -0800 2008 Sun Mar 02 22:22:41 -0800 2008 3 0 false false Fri Jun 01 00:00:00 -0700 2007 Sun Jun 10 07:57:29 -0700 2007 Sun Jun 24 03:47:07 -0700 2007 1 0 false false Fri Jun 15 15:55:40 -0700 2007 Fri Jun 15 15:57:17 -0700 2007