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Persuasion and Power: The Art of Strategic Communication
"Persuasion and Power" is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications...more
Paperback, 282 pages
Published
December 1st 2012
by Georgetown University Press
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Feb 27, 2013
Susan Weinstein
rated it
5 of 5 stars
Recommends it for:
Anyone interested in political power
Persuasion and Power is a rare nonfiction classic--about an old practice
This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications.
In PERSUASION AND POWER (Georgetown University Press), James...more
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You are one of our First Reads lucky winners! You will soon receive a free copy of Persuasion and Power: The Art of Strategic Communication in the mail. Please allow a few weeks for shipping.
Thanks for playing!
The Goodreads staff
James P. Farwell, a defense consultant, presents a well-documented, carefully drawn study of the ways in which strategic communication influences behavior. He writes about influential words in powerful documents and great speeches. He analyzes the impact of images, symbols, art, attire, and architecture.
The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents.
The book has much to offer speakers, write...more
The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents.
The book has much to offer speakers, write...more
Sep 30, 2012
Lulu
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I won this book from the first reads giveaways and I am so excited to read it. Thanks.
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