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Persuasion and Power: The Art of Strategic Communication
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Persuasion and Power: The Art of Strategic Communication

4.0 of 5 stars 4.00  ·  rating details  ·  12 ratings  ·  4 reviews

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it.

According to James P. Farwell, a former political consultant, the US government's approach to strategic communication h

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Paperback, 304 pages
Published November 27th 2012 by Georgetown University Press
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Susan Weinstein
Feb 27, 2013 Susan Weinstein rated it 5 of 5 stars
Recommends it for: Anyone interested in political power

Persuasion and Power is a rare nonfiction classic--about an old practice

This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications.

In PERSUASION AND POWER (Georgetown University Press), James
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Andd Becker
James P. Farwell, a defense consultant, presents a well-documented, carefully drawn study of the ways in which strategic communication influences behavior. He writes about influential words in powerful documents and great speeches. He analyzes the impact of images, symbols, art, attire, and architecture.
The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents.
The book has much to offer speakers, write
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Michael Brady
Sep 30, 2012 Michael Brady marked it as to-read
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Sep 30, 2012 Lulu marked it as to-read
I won this book from the first reads giveaways and I am so excited to read it. Thanks.
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