Goodreads helps you keep track of books you want to read.
Start by marking “Persuasion and Power: The Art of Strategic Communication” as Want to Read:
Persuasion and Power: The Art of Strategic Communication
Enlarge cover
Rate this book
Clear rating
Open Preview

Persuasion and Power: The Art of Strategic Communication

4.0 of 5 stars 4.00  ·  rating details  ·  12 ratings  ·  4 reviews

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it.

According to James P. Farwell, a former political consultant, the US government's approach to strategic communication h

Paperback, 304 pages
Published November 27th 2012 by Georgetown University Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Persuasion and Power, please sign up.

Be the first to ask a question about Persuasion and Power

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 170)
filter  |  sort: default (?)  |  rating details
Susan Weinstein
Feb 27, 2013 Susan Weinstein rated it 5 of 5 stars
Recommends it for: Anyone interested in political power

Persuasion and Power is a rare nonfiction classic--about an old practice

This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications.

In PERSUASION AND POWER (Georgetown University Press), James
Andd Becker
James P. Farwell, a defense consultant, presents a well-documented, carefully drawn study of the ways in which strategic communication influences behavior. He writes about influential words in powerful documents and great speeches. He analyzes the impact of images, symbols, art, attire, and architecture.
The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents.
The book has much to offer speakers, write
Michael Brady
Sep 30, 2012 Michael Brady marked it as to-read
Congratulations Michael!

You are one of our First Reads lucky winners! You will soon receive a free copy of Persuasion and Power: The Art of Strategic Communication in the mail. Please allow a few weeks for shipping.

Thanks for playing!
The Goodreads staff
Sep 30, 2012 Lulu marked it as to-read
I won this book from the first reads giveaways and I am so excited to read it. Thanks.
Shannon Anicas
Shannon Anicas marked it as to-read
Jul 22, 2015
Jimmy marked it as to-read
Jul 16, 2015
Shaila Faleiro
Shaila Faleiro marked it as to-read
Jul 13, 2015
Zain Najeeb
Zain Najeeb marked it as to-read
Apr 25, 2015
H.Idt73gmail.Com marked it as to-read
Mar 04, 2015
Jiaying Lv
Jiaying Lv marked it as to-read
Jan 05, 2015
Frank marked it as to-read
Dec 16, 2014
Elliott marked it as to-read
Oct 26, 2014
Francisco Alvarez pérez
Francisco Alvarez pérez marked it as to-read
Oct 15, 2014
Kristin marked it as to-read
Sep 17, 2014
Cody Sexton
Cody Sexton marked it as to-read
Aug 25, 2014
Eloi marked it as to-read
Sep 05, 2014
Gwen marked it as to-read
Jul 04, 2014
Ahmed Gaafar
Ahmed Gaafar marked it as to-read
May 19, 2014
Misti marked it as to-read
May 05, 2014
Crystal marked it as to-read
Feb 28, 2014
Sandy marked it as to-read
Jan 10, 2014
Ashutosh Garg
Ashutosh Garg marked it as to-read
Nov 05, 2013
Jonard marked it as to-read
Oct 17, 2013
Mousa marked it as to-read
Aug 12, 2013
Pamela marked it as to-read
Jul 27, 2013
« previous 1 3 4 5 6 next »
There are no discussion topics on this book yet. Be the first to start one »
The Pakistan Cauldron: Conspiracy, Assassination & Instability

Share This Book