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Preview — Persuasion and Power by James P. Farwell
Persuasion and Power: The Art of Strategic Communication
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it.
According to James P. Farwell, a former political consultant, the US government's approach to strategic communication h...more
Persuasion and Power is a rare nonfiction classic--about an old practice
This nonfiction work is a rare classic. There are lots of books on Communications, Public Relations, Public Affairs, Social Media, TV & Radio, Internet Marketing, Media strategy. But no other book I’ve seen looks at the permeable borders of these categories as they contribute to the big picture of political campaigns, national security—Strategic Communications.
In PERSUASION AND POWER (Georgetown University Press), James ...more
The author reviews and rates the effectiveness of strategic communication in the Obama administration. Fascinating are his analyses of former presidents.
The book has much to offer speakers, write ...more
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