<![CDATA[Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers]]>

false <![CDATA[Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers]]> http://photo.goodreads.com/books/1166669528m/15021.jpg 15021 1 Robert Scoble helps run Microsoft's Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble's blog has earned acclaim in Fortune magazine, Fast Company, and The Economist. Shel Israel played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He's been an expert on innovation for more than twenty years. An Excerpt from Naked Conversations: Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging: 1.Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide. 2.Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become. 3.Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders. 4.Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog. 5.Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes. 6.Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day. You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed. Other Blogging Books <table cellpadding="4" border="0" width="100%" cellspacing="4"> <tr class="tiny" valign="top" align="center"> <td width="33%"> <img border="0" src="http://images.amazon.com/images/P/0471770841.01.THUMBZZZ.jpg"> Blogging For Dummies</td> <td width="33%"> <img src="http://images.amazon.com/images/P/076458457X.01.__PIst.arrow,TopLeft,-1,- 17_SCTHUMBZZZ_.jpg" border=" 0"> Buzz Marketing with Blogs For Dummies </td> <td width="33%"> <img border="0" src="http://images.amazon.com/images/P/0321321235.01.THUMBZZZ.jpg"> Publishing a Blog with Blogger</td> </tr> </table> 16961 6 1 2006 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers total:97|5:15|4:36|3:33|2:11|1:2| 97 342 205 14 4 0 false false Mon Jan 01 00:00:00 -0800 2007 Thu Nov 05 23:28:09 -0800 2009 Thu Nov 05 23:31:46 -0800 2009 more...]]> 3 1 false false Sun Apr 01 00:00:00 -0700 2007 Sat Dec 20 14:33:15 -0800 2008 Sat Dec 20 14:35:24 -0800 2008
A bit sensationalistic for my nature but a solid book in a space where there ...more...]]> 5 0 false false Sat May 30 09:39:11 -0700 2009 Sat May 30 09:40:33 -0700 2009 http://www.laurareviews.net/2009/05/laur...

His new book Twitterville will be out later this year! Can't wait.more...]]> 3 0 false false Tue Apr 28 00:00:00 -0700 2009 Mon Apr 20 14:57:32 -0700 2009 Tue Apr 28 00:56:05 -0700 2009 1 4 0 false false Thu Oct 23 00:00:00 -0700 2008 Fri May 29 17:40:15 -0700 2009 Fri May 29 17:41:16 -0700 2009 0 0 false false Wed Apr 29 21:37:20 -0700 2009 Wed Apr 29 21:37:42 -0700 2009 4 0 false false Thu Nov 01 00:00:00 -0700 2007 Mon Feb 11 07:21:46 -0800 2008 Mon Feb 11 07:31:31 -0800 2008 more...]]> 3 0 false false Mon May 25 17:14:13 -0700 2009 Tue Apr 28 15:40:51 -0700 2009 Mon May 25 17:14:13 -0700 2009 4 0 false false Fri Sep 01 00:00:00 -0700 2006 Sun Jan 20 16:22:47 -0800 2008 Sun Jan 20 16:25:51 -0800 2008
On reflection it made me return to my blog and take it out of a 11 month hibernation. A good book for any over 40 business leader to understand the power of blogging.]]> 1 0 false false Tue Jul 15 00:00:00 -0700 2008 Tue Jun 24 07:33:42 -0700 2008 Tue Jul 15 07:50:46 -0700 2008 4 0 false false Mon Nov 10 07:31:35 -0800 2008 Mon Nov 10 07:32:25 -0800 2008 2 1 false false Sun Jan 01 00:00:00 -0800 2006 Thu Feb 28 12:10:50 -0800 2008 Thu Feb 28 12:11:19 -0800 2008 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Tue Jul 24 13:16:26 -0700 2007 Tue Jul 24 13:17:00 -0700 2007 2 0 false false Thu Sep 04 08:25:04 -0700 2008 Wed Sep 10 07:36:23 -0700 2008 0 0 false false Thu Nov 19 10:30:36 -0800 2009 Thu Nov 19 10:30:36 -0800 2009 0 0 false false Mon Nov 02 13:25:39 -0800 2009 Mon Nov 02 13:25:46 -0800 2009 0 0 false false Mon Oct 19 17:07:46 -0700 2009 Mon Oct 19 17:07:46 -0700 2009 0 0 false false Sun Oct 04 11:55:49 -0700 2009 Sun Oct 04 11:56:00 -0700 2009 0 0 false false Wed Sep 30 19:24:40 -0700 2009 Wed Sep 30 19:24:40 -0700 2009 4 0 false false Mon Sep 28 19:38:53 -0700 2009 Sat Sep 19 17:50:12 -0700 2009 Mon Sep 28 19:38:53 -0700 2009 http://www.goodreads.com/book_link/follow/8?book_id=15021