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Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace

liked it 3.0  ·  Rating Details ·  8 Ratings  ·  3 Reviews
What really makes consumers tick?

It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.

Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are se
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Hardcover, 313 pages
Published June 1st 2007 by McGraw-Hill Companies (first published May 11th 2007)
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Rosa
Feb 27, 2011 Rosa rated it it was ok
Shelves: non-fiction, business
This is a platform kind of book (whereby the author get his ideas published as a platform to further build a business on) which also has the potential for possible self-coaching if you choose to very diligently go that route, though I don’t feel the author has made it that clear or simple. On one hand, it’s written to be the kind of book you can just breeze through for entertainment value, and I’m guessing that’s what most readers will settle for. On the other, you can read deeper, key in on the ...more
Linda Robinson
Dec 02, 2009 Linda Robinson rated it liked it
Organized, easy read from Rentel's market research and consumer typing. The breezy style causes eye-narrowing at times: might be okay to mock some shopper attributes, but tongue must be firmly removed from cheek if you expect more than one of the spenders to actually buy the book.
Tara Joyce
My original source for the term, Innerpreneur. It contains an interesting description of the characteristics and behaviours of an Innerpreneur.
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