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Loren D. Estleman
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Edsel (Detroit #4)

3.53  ·  Rating Details ·  77 Ratings  ·  8 Reviews
For Minor, who had a colorful, thriving career as a newspaper man twenty years earlier, a last chance to make it big - or take a big fall - has come from Henry Ford II and his new brainchild, the Edsel. Shrouded in secrecy, the E-car is to compete with Cadillac and make Ford Motor Company the number one shop in town...and the world. Minor's job? Sell it to America. Althoug ...more
Published July 11th 1999 by Warner Books (NY) (first published March 1995)
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Larry Bassett
It's been a while since I have started a book one day and finished it the next and loved it the whole time.

Uncle Tom bought an Edsel in the late 1950s. He drove it to a family event at Aunt Carol and Uncle Chet’s house on Blind Lake in Michigan. The lake was one of the Michigan “muck” lakes which meant you had to get out to the raft in the middle of the lake to swim. I remember the big smile on Uncle Tom’s face when he drove up in the Edsel. All the cous
Connie Minor, who last occupied a primary position in the Estleman Detroit Historical Crime Novel Series (i.e. "Whiskey River") as a popular journalist in the latter years of Prohibition Era Detroit, returns here as a journeyman in advertising, far removed from past glories. It is the 1950s and Detroit, like the nation, is prospering under the postwar bubble, which on the surface, seems to have risen all boats. Connie is offered an opportunity to hitch his lot to a star with a top advertising jo ...more
Dec 08, 2012 Al rated it really liked it  ·  review of another edition
Years ago at a flea market, I found an old magazine advertisement for the Edsel. The tag line was "The EDSEL look is here to stay--it has the new ideas next year's cars are copying." Well, the look was not here to stay; the entire division vanished in a few years, and the name "Edsel" went on to be synonymous with failure in the car world. I often wondered not only what Ford was thinking, but what an ad agency could do when faced with such an impossible task as making an unattractive car interes ...more
Todd Stockslager
Jun 09, 2015 Todd Stockslager rated it really liked it  ·  review of another edition
Shelves: mystery
Not an Amos Walker story, this is more novel less mystery, centered around the design and marketing of the Edsel, the witchhunt for Communists in the 1950s, and the town of Detroit.

Estleman doesn't know how to write badly. This is just a bit more talky than his Amos Walker novels, but well worth reading.
Feb 24, 2017 Joan rated it it was ok  ·  review of another edition
Shelves: mystery, detroit, audio
Not a very good mystery. Connie is a former newspaper reporter. He is a hard character to like. He has a job in PR. He is approached by the Ford Car Company to work in their PR department to sell the Edsel. He is told if he can promote the selling of enough Edsel, Henry Ford the II, will get him a newspaper job. The book portrays Henry Ford as a drunk who doesn't seem in touch with reality. Connie is threatened by Walter Reuther and several others. The book did not come together for me. It also ...more
John Machata
Written in 50s style. Too flowery at times, but plausible plot. Fun view of Detroit post WWII explosion.
Nov 24, 2013 Mary rated it did not like it  ·  review of another edition
Lots o patter, but nothing worth remembering, just like the car.
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Feb 23, 2009 Mark rated it it was amazing  ·  review of another edition
1958 revisited! Great background, great Ford family and Teamsters fleshing-out.
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Loren D. Estleman is an American writer of detective and Western fiction. He writes with a manual typewriter.

Estleman is most famous for his novels about P.I. Amos Walker. Other series characters include Old West marshal Page Murdock and hitman Peter Macklin. He has also written a series of novels about the history of crime in Detroit (also the setting of his Walker books.) His non-series works in
More about Loren D. Estleman...

Other Books in the Series

Detroit (7 books)
  • Whiskey River (Detroit, #1)
  • Motown (Detroit, #2)
  • King of the Corner (Detroit, #3)
  • Stress (Detroit, #5)
  • Jitterbug (Detroit, #6)
  • Thunder City (Detroit, #7)

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