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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

3.93 of 5 stars 3.93  ·  rating details  ·  2,797 ratings  ·  81 reviews
This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:

Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
Outmanage by arming yourself with information on prospects, cu
Paperback, 288 pages
Published November 8th 2005 by HarperBusiness (first published 1988)
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The 7 Habits of Highly Effective People by Stephen R. CoveyHow to Win Friends and Influence People by Dale CarnegieGood to Great by James C. CollinsGetting Things Done by David AllenThe Tipping Point by Malcolm Gladwell
The 100 Best Business Books of All Time
34th out of 260 books — 361 voters
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100 Best Business Books
24th out of 101 books — 9 voters

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Community Reviews

(showing 1-30 of 3,000)
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Mike Ogilvie
Written in the late '80s, I was pleasantly surprised to find that the content didn't feel dated at all.

In a very short read, the author conveys some critical business concepts that any business owner or salesperson should take to heart. Perhaps what drives it home so much is that the lessons are timeless.

Ideas like really taking the time to know your customer and having true customer service. They seem so obvious and not worth mentioning. But as we all know, even though core business practices l
Ray Kelly
Swim with the Sharks Without Being Eaten Alive is Harvey Mackey’s first book. It’s an outstanding guide for anybody in a sales career or leadership position, and especially useful for new managers. His pointed advice is extremely useful and easy to put into practice. The book is broken up into a bunch of mini-chapters what the author calls Lessons and Quickies. Each lesson gives a little bit of advice or wisdom and are often simple parables versus specific advice. These simple lessons have title ...more
Sergey Kononenko
First of all this book is a bit different from what I was expecting after reading of annotation. My expectation was "one more book about negotiations and surviving in complex situations".

Actually "Swim with the Sharks" is rather brief handbook about everything (negotiations, management, decisions etc) rather then detailed paper about particular topic. I would recommend it to read for those people who has no idea how to be successful and not going to spend time to read many books.

For those who al
Книгу для деловых людей «Как уцелеть среди акул» считаю, стоило бы назвать «Как плавать среди китов». Мне кажется, что так было бы ближе к её содержанию.

Именно её название настроило меня встретится в книге с чем то сравни того «как выжить в подковёрных склоках и интригах». Но очень обрадовался, когда мои ожидания разрушились об очень высококачественные советы опытного, умного и весьма ловкого человека.

Такие книги довольно редкие. И эту можно смело внести в списки лучших деловых книг в мире.
Liz Bromley
I really don't know why I picked up this book. It was there, I needed something to read. I had a high-power job interview coming up and I thought this book would put me in a go-getter frame of mind. I can't say it taught me anything. It is basically a big disorganized assortment of platitudes and self-aggrandizing anecdotes with very little useful insight.
If you are looking for a manual on how to become a swindler and a jerk, this is the book for you.

But if you have even a shred of integrity or humanity, run screaming from this book and look elsewhere for business advice.

I hold an MBA and have seen my share of ruthlessness but this book literally turned my stomach. It's unconscionable that a publisher wasted precious natural resources regurgitating this book's outmoded ideas - first published in 1988 - with a 2005 edition.

For contemporary, creati
Definitely a good read for anyone in the sales business, or even other business people who can't figure out why their business isn't succeeding.

I'm a female college student, and some of his examples were a little outdated for my generation. Also, if you're not into sports you might not understand some of his references. Harvey McCay does a brilliant job giving examples for every single idea he puts out, but as stated above not everyone will hit home. He also incorporates humor into the book whi
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Nade entre tiburones sin que se lo coman vivo, de Harvey B. Mackay.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, las mejores técnicas de ventas.
En el siguiente enlace tienes el resumen del libro Nade entre tiburones sin que se lo coman vivo, Venda, negocie y gestione personas mejor que sus competidores: Nade entre tiburones sin que se lo coman vivo
Christopher Lewis Kozoriz
Learn everything you can about your prospects. - Harvey Mackay, Swim with the Sharks Without Being Eaten Alive

Nightingale Conant has this book in an audio program. I listened to it while commuting. Harvey MacKay shares experiences from his own success in the envelope business. He also used his business skills to help his community.

One of the things he mentioned in his book, as one of the keys for the success of his company is that his company has an audio program library worth $10,000.00 which h
Loy Machedo
Loy Machedo's Book Review - Swim with Sharks without Being Eaten Alive by Harvey Mackay

Could you believe, I read this book when I was 16 years old? LOL.... And now after 20 years, I am reading it again and wondering.....goodness where did those years pass by....And what was I thinking when I read this book? In fact, I even asked myself what principles stated in this book did I ever apply to my day-to-day life which I can happily brag about? (In case you are wondering, the answer is zero)

Jose Kagoo
This is by far the best book I have read on advanced negotiation tactics.A must read for anyone who is serious about getting the edge on the competition.

Swim with the Sharks Without Being Eaten Alive... offers a wealth of insights on several fronts and makes you feel powerful with the knowledge of the tips offered.There are no shortcuts and the author lays a lot of emphasis on commonsense solutions that will help you identify sugarcoated facts,cut through the noise and identifying the 'substan
Dec 07, 2011 Doug rated it 3 of 5 stars
Recommends it for: Anyone interested in sales
This book is a quick and easy read ... the layout, at times, makes it seem like there is a lot more content than what is actually there ... but overall it is an interesting read.

Some of the ideas that he presents are very interesting and even easy, if you're a "big fish" but may be "way out there" for the normal "little fish in the pond". Some of the ideas he proposes are do-able for anyone ... and probably should be done by everyone. They are courtesy things, such as thank you cards, birthday a
Great detail about how people are people and need to be respected; don't look for business prospect; instead look to share, educate, know people; sincerity. Do the extra special. Send a personal note or news clipping, etc.
I've always believed (and have been confirmed in this belief) that every book, however bad or boring, leaves you with something. This is certainly the case. The strongest point against this book is its misleading title: this is more a self-help book than a book on management and the "lessons" found here have more to do with psychological tricks than with business strategies. Maybe some of you already knew that but I was given this to read for a class on Organizational Development and my main bee ...more
Paul Winterowd
Good sales/motivation book. Lots of great ideas and best practices. Like most of this type of content, great to read, more challenging to put into practice but I'm sure would pay dividends if done.
Jack Perry
Harvey MacKay speaks directly from real world experiences and tells you how to go after the business. Sales is a contact sport and the winners understand how to meet and solve solutions for their clients and prospects.
Bev Dowdell
Tactics in saying "No" and walk away unless/until a deal works and is the right fit were brilliant. A small chapter but worth the value. A mindset changer.
John Kennedy
That this work is considered a business classic tells you much about the modern nature of exchange.
I read this a long time ago, and it is still a great book, updated for present day.
Leslie Pauley
A business book that did not put me to sleep. MacKay uses real life experiences as examples, and admits when he's wrong. Since I read the 1988 edition, I can only hope he removed the word "midget" from the book, and found a better example than OJ Simpson.
Updates for the modern day with a lot of references to Google, Microsoft and other current businesses.

This is a great book written by someone who knows what they are talking about. Harvey didn't make money just from telling others how to get rich. He got rich on his own and is now telling others how he did it. That is exactly the kind of person you want to be listening to.

Whenever you are buying something expensive, a house or car get someone else to go in first and establish something about the
Stephen Costello
This book is a must on networking and corporate confidence.
Harvey lays it out on simple ways to get to the decision maker.
The importance of follow up correspondence and relationship building.
When Larry King introduces you at your Birthday Party in Vegas you know
you arrived.
Listen to every word this guy says.
Dig your well before your thirsty.
The worlds biggest room is the room for improvement.
While we are driving to work Harvey is learning twelve languages.
To be perfect you need pe
Andrew Flynn
More of a book of little tips, reads like a bit of a manual for different scenarios one would play in the business world. Still, very informative and an easy read.
There is a reprint of this book printed in January 2005 but I read the book from 1989 when Japan was on the verge of taking overtaking the United States and the Internet was just something that Al Gore used.

It is old but still a lot of good advice in this book. The tone is matter-of-fact and bordering on in-your-face. He won me over when he said that when you’re selling something, you should keep what you’re selling separate from whom you are: because honestly, we are lousy products.
William Burruss
Harvey uses his practical experience and gives you simple examples with day to day business. This book is easy reading and can be read over a long period of time. One lesson that I still enjoy quoting twenty years later is "if you have two people in a business deal and one has the money and the other has the experience the person with the experience gets the money and the one with the money gets the experience."
I had to read this for my Salesmanship class. It was easy to understand. The concepts that Harvey Mackay discusses shouldn't be too foreign, as they seem like good ideas that should be common sense. Sadly, I actually get to see so few of the traits he mentions in person.

This is a great read for anyone looking to make their business more successful or to improve their personal sales skills.
Jun 12, 2008 Wendy rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Business people of any sort
Recommended to Wendy by: Ed Bellamy
Shelves: non-fiction
This books was required reading by one of my first bosses - Ed Bellamy. (Also at his suggestion, I started listening to Rush Limbaugh that same year.) It is the first book of this type that I ever read. I was all of 22 years old. The concepts in this book shaped my approach to the world of business and sales.

It is an excellent book and I should probably read it again.
Had never heard of him and am a little suspect over his "profile" of business associates but I can certainly see the value. I appreciated a 53...The mark of a good salesperson is that his customer doesn't regard him as a salesperson at all, but a truted and indispensable adviser an auxiliary employee who, fortunately, is on someone else's payroll.
I am enjoying the straightforward advice in this book so far. This book has been recommended by some businesspeople and teachers that I respect and so I am now about half-way through. It seems a quick and easy read. And yet, I seem to be finding enough thoughtful nuggets to find it odd how quick and easy of a read this happens to be.
Brian Siemers
Aug 25, 2008 Brian Siemers rated it 3 of 5 stars
Recommended to Brian by: Eric
I am not one to think that all "self help" books are gold, but there is more good in this then bad. Think big picture when you read this. My career went from almost asked to resign to a 15K increase in base pay in just 13 months. disclaimer- do not look at it as a fix all, pull what will work for you and build upon that
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