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A Preface to Marketing Management
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resource ...more
Paperback, 280 pages
Published April 1st 2002 by McGraw-Hill Professional Publishing
(first published January 1st 1988)
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