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A Preface to Marketing Management
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A Preface to Marketing Management

3.34  ·  Rating Details  ·  35 Ratings  ·  2 Reviews
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resource ...more
Paperback, 280 pages
Published April 1st 2002 by McGraw-Hill Professional Publishing (first published January 1st 1988)
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Kate
Apr 26, 2014 Kate rated it really liked it  ·  review of another edition
This is a great textbook. I just thought it was a little too condensed.
Graham
Jan 21, 2010 Graham rated it really liked it  ·  review of another edition
Great book for an all-around look at marketing. There's a lot of information packed into it, and I'm sure I will use it as a reference.
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