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A Preface to Marketing...
J. Paul Peter
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A Preface to Marketing Management

3.22 of 5 stars 3.22  ·  rating details  ·  27 ratings  ·  2 reviews
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resource ...more
Paperback, 339 pages
Published by McGraw-Hill Professional Publishing (first published January 1st 1988)
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This is a great textbook. I just thought it was a little too condensed.
Great book for an all-around look at marketing. There's a lot of information packed into it, and I'm sure I will use it as a reference.
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