Goodreads helps you keep track of books you want to read.
Start by marking “Handbook of Consumer Psychology” as Want to Read:
Handbook of Consumer Psychology
Enlarge cover
Rate this book
Clear rating
Open Preview

Handbook of Consumer Psychology

by
5.0 of 5 stars 5.00  ·  rating details  ·  3 ratings  ·  1 review
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and be ...more
Hardcover, 1273 pages
Published December 1st 2007 by Routledge (first published February 8th 2007)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Handbook of Consumer Psychology, please sign up.

Be the first to ask a question about Handbook of Consumer Psychology

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-26 of 26)
filter  |  sort: default (?)  |  rating details
Kenny Oyama
My go-to reference when starting a literature review on a consumer research topic I'm not familiar with.
Tim Clapham
Tim Clapham marked it as to-read
Jan 03, 2015
Bea
Bea marked it as to-read
Oct 21, 2014
Stephanie
Stephanie marked it as to-read
Sep 04, 2014
Cammi Pham
Cammi Pham marked it as to-read
Jun 06, 2014
Karolina Bryl
Karolina Bryl marked it as to-read
Mar 17, 2014
Patrick
Patrick marked it as to-read
Oct 06, 2013
Faiz Shariff
Faiz Shariff marked it as to-read
Oct 01, 2013
Alba Rocio
Alba Rocio marked it as to-read
Aug 16, 2013
Richard
Richard marked it as to-read
Jun 18, 2013
Sharjeel Mahmood
Sharjeel Mahmood marked it as to-read
Jun 17, 2013
Nelson
Nelson marked it as to-read
Jan 18, 2015
Aninha Lobo
Aninha Lobo marked it as to-read
Apr 20, 2013
Hennie van Kuijeren
Hennie van Kuijeren is currently reading it
Apr 19, 2013
Sergio8
Sergio8 marked it as to-read
Feb 02, 2013
Darr
Darr marked it as to-read
Jan 12, 2013
Alex
Alex added it
May 27, 2012
Robert
Robert marked it as to-read
Oct 27, 2011
Allison
Allison is currently reading it
May 02, 2008
There are no discussion topics on this book yet. Be the first to start one »
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World Handbook of Consumer Psychology Diversity in Advertising: Broadening the Scope of Research Directions Diversity in Advertising: Broadening the Scope of Research Directions

Share This Book