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Handbook of Consumer Psychology
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Handbook of Consumer Psychology

5.0 of 5 stars 5.00  ·  rating details  ·  3 ratings  ·  1 review
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and be ...more
Hardcover, 1273 pages
Published December 1st 2007 by Routledge (first published February 8th 2007)
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Kenny Oyama
My go-to reference when starting a literature review on a consumer research topic I'm not familiar with.
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