มองมุมกลับ ลับคมความคิด (Ignore Everybody)
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มองมุมกลับ ลับคมความคิด (Ignore Everybody)

3.82 of 5 stars 3.82  ·  rating details  ·  3,264 ratings  ·  328 reviews
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of hi...more
173 pages
Published 2010 by WeLearn (first published 2009)
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I checked this out because I enjoyed the original Gaping Void post. I also lent it to my mother, a Seth Godin fan who'd heard Godin rave about it. We're both writers; I'm a newbie, but Mom earns six figures with her writing. Creativity is vital to what we do, and we represent both ends of the experience spectrum.

Neither of us cared for this book.

I made it through the whole thing (if nothing else, it's a fast read), but Mom handed it back halfway through. She said that the advice seemed to state...more
Amy Suto
The premise of this book is simple: a self-important cartoonist with mediocre drawing skills rants about how awesome he is for 150 pages.

Just because he likes to draw (badly) on the back of business cards doesn't give him a free pass to write a watered down, uninspired perpetual blog post advising creative types when he does barely fits in the category himself.

There are a few lines of good advice here and there, but they are overshadowed by his repetitive internal ramblings about himself and his...more
I hate this book and I hate myself for finishing it.

Evidently somebody (um, somebody named Seth Godin) told this guy who blogs poorly-drawn, unimaginatively-written cartoons that he's such a success and creative genius that he should write a how-to book on being more like him. Luckily for me he didn't have much to say so he used a lot of space putting in crappy cartoons—making it a mercifully short read.

His whole schtick is that his comic strips fit on the backs of business cards. I don't get it...more
Yeaaaah, I don't really get this book. First, it seems almost contradictory..? Hypocritical..? I...don't know. On one hand it really pushes the reader to put his or her art/passion/whatever first; on the other hand it really seems to be mostly about...starting your own (creative) business. In a way the message seems to be: "Don't sell out until you don't NEED to sell out, then go ahead and sell out, because artists aren't supposed to be poor, that's just a cliche." Um...okay.

And the author menti...more
Most all of MacLeod's 39 ideas are spot on. Half, if not more of MacLeod's 39 ideas and their explanation, had the f-bomb in them. I was going to count them, just for curiosity's sake, but decided against it (because I actually don't have too much time on my hands). For such a creative guy, I would have preferred that he came up with more unique words than using the f-word, time and time again. Very disappointing in that aspect. Imagine if this review had friggin' this and freaking' that every o...more
I was pretty disappointed with this book. MacLeod doesn't actually build an argument in this book, but instead seems to repeat the same points in each chapter. The observations he makes, while contradictory, seem a little obvious to me, but I may not be his intended audience, and there is something to be said for reminding people of the obvious truths that the daily grind has made them forget.

Don't get me wrong, MacLeod is not wrong, far from it. It's just the book does not do a very good job of...more
The book was published in 2009 but the tone of the book sounded like it was published in the 1980's. This may be because he worked in advertising (which I feel like he mentioned once every 3 paragraphs). Advertising, especially in NYC may still have that persona where they only care about sex, money and social status. He mentions sex a lot in this book. He gives off the tone that woman are just objects. He ends almost every chapter or section with a reference to sex. Maybe his target audience is...more
I checked this book out from the library yesterday and on a whim, decided to read it in the tub last night. I'm glad I did - I spent the next hour or two giggling or outright laughing out loud (in the tub!) as I read through the quirky business-card comics and the kind but blunt insights on living life as a creative person. The Sex and Cash Theory tip alone is worth reading the entire book for, but to say that is the only reason would be doing this book an injustice. It is a FANTASTIC little boo...more
The title of the book could be:
"What did my doodles on the back of business cards career taught me?"

Let me quote Chapter 40:

None of this is rocket science.
If I had to condense this entire book into a line or two, it would read something like, "Work hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Create your own luck. Be nice. Be polite."

And yes, this 159 pages long book - liberally sprinkled with cartoons from Hugh MacLeod - will not deliver some never heard of idea.
anthony e.
A *very* quick read, which offers up here and there a few nuggets of wisdom about what, exactly, is required of a creative soul. Truth be told, however, much of its advice, I find, was a little slim. The ideas were there, certainly, and many of them would in fact be helpful were one in the business of exploring and exploiting his or her creative impetus. It advocates a kind of altered perception, centered upon the simple notion of creating for creation's sake, of 'doing' rather than 'talking'. A...more
Alison Whittington
This book does not offer tips on how to spark your creativity, but instead offers a new perspective on the path to success for creative people. I read this book as a download from the author's website a few years ago, and found it to be harsh and discouraging, because at first glance it seems like the author is saying, "Give up on your dreams, because you'll never succeed at them anyway." This time around, after having received the book as a gift, I liked it much better. What I first saw as hars...more
Jun 23, 2009 Todd rated it 5 of 5 stars  ·  review of another edition
Recommends it for: Everyone
Hugh writes without apology. He's telling you how to keep that creative spark alive.

His 39 tips (really 40) are all about defending your creative spirit and your right to have it. The tips are typically short, numbering no more than a few paragraphs each. A handful are longer where he relates personal experiences.

The book isn't meant to tell you think right and you'll win. It doesn't tell you the world will line up to help you succeed. This is not a law of attraction book. This book makes you...more
Hugh's writing really resonates with me.

The price of being a sheep is boredom.
The price of being a wolf is loneliness.
Choose one or the other with great care.

Please go to bed with me 2.0

Big offers are a good thing, but personal sovereignty matters a whole lot more over the long run.

If you accept the pain, it cannot hurt you.
The pain of making the necessary sacrifices always hurts more than you think it’s going to.
I know. It sucks. That said, doing something seriously creative is one of the most...more
Amy Correia
I volunteered to read this book when Derek Sivers (he started CDBaby and has been an innovator in the music business) was looking for some musicians to read and write about how this book applied or didn't to their careers. Less than a regular book review we were asked to "dig deep" and share how this book might apply (or not apply) to our music careers. The intent was to offer our own personal experience with "the keys" for the possible benefit to other musicians. At least that's what I thought...more
If you like reading books about contradictory and repetitiveness, Ignore Everybody is a good book to add to your list. The first several pages of Ignore Everybody were funny and the art really added to what MacLeod was saying in those early chapters. As I read on, however, I got the feeling that there was either multiple people writing or he just didn't make up his mind really well.

As I progressed through the chapters, I felt MacLeod turn from a humorous author to a nagging teacher that wants th...more
It took me two hours to read and it was a very pleasant read. Deep in your heart you knew most of this and Hugh put it on paper, in his words and with his cartoons. It’s not a guide nor is it telling you what will happen if you do x. It’s bringing you down to earth and making you feel good about the way you are, helping you to not think about what other people think about your “art” too much. It shows nicely the power a blogger can have because he's not dependent on anyone to bring his thoughts...more
"It's good to be young and full of dreams. Dreams of one day doing something "insanely great." Dreams of love, beauty, achievement, and contribution. But understand they have a life of their own,and they're not very good at following instructions. Love them, revere them, nurture them, respect them, but don't ever become a slave to them. Otherwise you'll kill them off prematurely, before they get the chance to come true."

"If I had to condense this entire book into a line or two, it would read so...more
Sean Goh
TL;DR: Work hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Create your own luck. Be nice. Be polite.

Great ideas alter the power balance, which is why they are always resisted.

Diluting your product to make its appeal wider just makes it stand out less.

Arrange your life to make it easy to take advantage of the flashes of inspiration.
Writer's Block is the symptom of feeling that you have nothing to say combined with the weird idea that you should say something.

20 years of...more
Alison Livingston
I began reading this by midnight and by four in the morning I had already read it twice. This was the book I needed today, last night, last week, forever. Sometimes you find a book that says everything you were thinking but couldn't put into words. This book was that for me. MacLeod has won a fan for life. It's a quick read, not too daunting. If you are someone creative who has a goal, read it and see for yourself.
D. Scott Meek
Terrific, playful insight from artist/author Hugh MacLeod about how to do your own thing. Great advice about not getting caught up in the latest trends, staying ahead of the curve, and not buying into your own wonderfulness, something most people just can't seem to avoid. Definitely a read for creative types and those who don't like to follow. Easy read, short, concise and full of his signature art.
Jill Barry
I wasn't going to write a review until I saw all the single stars below. This book deserves to have someone rooting for it, but I don't think MacLeod cares one way or the other; the success of his message is that people don't care about what you do until it's done, and even after you've scraped your way through ten years of dead-end jobs, there is still a looming possibility that people will never care.

I imagine that most of the people who panned this found it to be a sharp dose of reality, whic...more
Austin Kleon
Hugh’s said the book is “advice I wish I had when I was in my early 20s.” The book sprung from his piece “How To Be Creative,” which was a big deal to me when I found it a year or so ago, specifically for his “Sex and Cash Theory.” Helped me feel better about keeping my day job.
Mar 14, 2010 Victoria marked it as did-not-finish  ·  review of another edition
Shelves: non-fiction
It was a cute-sounding idea, and could have been (and maybe is!) really interesting, but I just couldn't handle the attitude - somewhere between pessimism and a sort of curmudgeonly grumpiness - so after a couple of chapters, I put this one aside.
Mike Lewis
Great little book about ideas and how to cultivate and manage ideas
I read most of this during my daughter's piano lesson, so if you're looking for an easy read, "Ignore Everybody and 39 Other Keys to Creativity" qualifies.

As for me, I didn't much like "Ignore Everybody." My two main issues:

(1) Most of the advice about creativity, as the title suggests, involves not listening to others. Don't listen to input from friends and colleagues. Don't let stupid publishers and movie producers tell you what's what. Don't listen to whining from other frustrated creatives....more
Trey Jackson
Some points that I enjoyed from this book:

2. The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will give the work far more power than the work's objective merits ever will.

8. The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second...more
Adrienne Cobb
I would give this 5 stars simply for igniting a re-awakening of my creative self that’s been begging to come out. Read below as to why I took one away. But back to why I loved this book. McLeod’s main thesis in this book is: Be creative, but keep your day job…and never the twain shall meet. The idea being that one both supports the other, whilst keeping it in check. Contrary to the buzz-kill that sort of reality check might have, it actually inspired me to get going (again) on my creative endeav...more
In a way I really enjoyed this book - there is a certain freshness in the unapologetic way the author talks about things that are generally common sense but may not be popular subjects to discuss with the creative crowd, such as that there will be hard times, or that relying on being "discovered" is foolish, or even that you may never make it big at all. He calls out those who waste their lives in meaningless bill-pay jobs while waiting for the big break in whatever their creative outlet is, and...more
Hugh MacLeod leerde ik kennen via een Tumblr-waardige quote in Delivering happiness van Tony Hsieh - "Everybody has their own private Mount Everest they were put on this earth to climb". Boeiend genoeg om even intenser kennis te maken met Hugh MacLeod. Blijkt dat hij de blogger is achter de populaire doch voor mij nobele onbekende blog gapinvoid.com en tevens de auteur van "Ignore Everybody - And 39 Other Keys to Creativity". Voldoende argumenten om meteen te bestellen - online évidemment.

Eén va...more
Karl Groll
The following quotes are taken from Ignore Everybody, And 39 Other Keys to Creativity, by Hugh MacLeod. Page numbers are provided from the hardcover published by Portfolio in 2009, ISBN: 978-1-59184-259-0


A big idea will change you. Your friends may love you, but they may not want you to change. If you change, then their dynamic with you also changes. They might prefer things the way they are, that's how they love you - the way you are, not the way you may become. 2


The price of being a shee...more
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“Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the 'creative bug' is just a wee voice telling you, 'I'd like my crayons back, please.” 243 likes
“Writer's block is just a symptom of feeling like you have nothing to say, combined with the rather weird idea that you should feel the need to say something. Why? If you have something to say, then say it. If not, enjoy the silence while it lasts. The noise will return soon enough.” 38 likes
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