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New Super Identity: The New Era of Creative Branding
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New Super Identity: The New Era of Creative Branding

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There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media.

The days of purely subliminal capture of a brand's identity may be numbered as end users shift their alle-

giances, gathering information in new and innovative ways. New Super
Paperback, 264 pages
Published May 18th 2011 by AllRightsReserved
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